BEAUTY
THE FUTURE 100 128
The beauty and wellness industries are rebranding to better accommodate users with disabilities or limited mobility, making their product packing more accessible.
Procter & Gamble unveiled an easy-open lid on several Olay Regenerist
moisturizers in November 2021, to assist consumers who had previously found
its products hard to access. The container lid now features winged sides and a raised top, textured for better grip, labels with higher color contrast for ease of reading, and braille text that reads “face cream.” Olay has shared the design
with the wider beauty industry, encouraging others to adapt the concept and improve their own accessibility efforts across products.
Adaptive packaging
Beauty packaging is being accessibly redesigned for a wider range of users.
Easy Open Lid by Olay
Unilever designed the world's first adaptive deodorant package in March 2021. The Degree deodorant brand collaborated with people with disabilities to
develop a genuinely accessible product concept. The design, which can be used one-handed, includes a hook for storage, a magnetic cap for easy
replacement and braille labels. Christina Mallon, global head of inclusive design
