CULTURE
THE FUTURE 100
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Pantone created a completely new color inspired by and encouraging creativity for its Color of the Year 2022. Pantone 17-3938 Very Peri, a unique blend
of blues, violets and reds, “displays a spritely, joyous attitude and dynamic
presence that encourages courageous creativity and imaginative expression,” the brand states.
British-Nigerian artist and designer Yinka Ilori and Lego unveiled a colorful
installation celebrating play and community. “Launderette of Dreams” was an interactive and colorful presence in East London that encouraged children to create, play, and share ideas.
Unbounded optimism
Brands are projecting a progressive and positive outlook for 2022, encouraging playfulness and creativity.
Adobe Stock’s 2022 Creative Trends include “powerfully playful” themes for
the year. “There is a primal need for play,” Brenda Milis, Adobe’s principal of consumer and creative insights, tells Wunderman Thompson Intelligence.
