BEAUTY
THE FUTURE 100 130
Microdosing has made its way into skincare. Beauty aficionados are
gravitating towards this popular new approach, applying smaller amounts
or concentrations of ingredients to the skin for long-term results without harsh
Microdose skin regimes
Skincare experts are taking advantage of effective ingredients at the microlevel with a new less-is-more approach.
side effects.
The Wǒ skincare brand, for example, is built upon a range of products
packaged in what the brand calls “mono-dosed” amounts. The blister packs
contain enough product for just one application, allowing buyers to tailor their routine to their skin’s day-to-day needs and only purchase as much as they anticipate needing to use.
Subscription skincare brand Skin & Me connects consumers with
dermatologists who prescribe custom approaches at low dosage or
percentages as necessary. This makes microdosing approachable and easy, and includes professional input.
Wǒ packages its skincare products in single-application blister packs
