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RETAIL & COMMERCE

Direct-to-avatar From B2B and DTC to DTA—the latest business model sees brands releasing digital products direct to screens.

Adidas and Karlie Kloss collaboration. Image courtesy of The Fabricant

THE FUTURE 100 137

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Articles inside

100 Metaverse recruits

99 The nomad economy

97 Gen Z workforce

98 The great reskill

96 The shecovery

93 Rewilding the office

94 Crypto-artisans

95 Micropreneurs 2.0

92 Chief impact officers

91 Metawork

89 5G healthcare

90 Emotional health

88 Next-gen mental wellbeing

86 Audio healing

85 Mental health pharmacies

87 Antibody health

84 Metabolic brands

83 TikTok therapy

81 Prescription gaming

82 Male fertility startups

80 Superyachts of the skies

77 Prescribing happiness

78 Extended stays

76 Upending fakes

79 Sonic luxification

75 Suburban luxe

73 Crypto-elites

74 Long recovery spas

72 Austere luxe

69 NFT marketplaces

70 Retro retail

71 Hypnotherapy

mortars

67 Digital twins 68 Big Tech bricks-and

65 Gen Alpha retail 66 Department stores

reformatted

63 Private domains

64 Virtual flagships

61 Direct to avatar

62 Retail shapeshifters

60 Robomanicures

59 Inclusive haircare

57 Adaptive packaging

56 Acidic care

58 Microdose skin regimes

beauty

54 Absurdist makeovers

52 Mineral skincare

55 Metabeauty

51 New beauty labels

48 Accelerated maturation

49 The new terroir

50 Edible escapism

45 Net-zero alcohol

46 Blue Zones diets

47 Three hot new ingredients

44 Cell-cultured coffee

43 Haute veganism

42 Liquid immunity

41 Foraged cocktails

40 Augmented ads

38 New company manifestos

39 Dreamvertising

37 Regenerative brands

36 Euphoric ads

35 Headless brands

33 Superfollowers

34 Branded virtual worlds

32 Co-creative platforms

economy

28 In-flight rejuvenation

30 New age nautics

31 Brandalism

27 Academic adventures

25 Top three destinations

24 Green mapping

26 Meditative travel

21 Microadventures

22 Travelportation

23 Mycological retreats

20 Purification tech

19 Cryptonomics

18 Virtual teleportation

17 Carbontech futures

16 China’s tech crackdown

14 Finite social networks

12 Rise of the super apps

11 3D audio

15 Advanced avatars

13 Carbon-neutral browsing

10 Metasocieties

09 Renewed intimacy

03 The global K-wave effect

08 Social media-tainment

05 Virtual genuinfluencers

04 Unbounded optimism

01 Building the metaverse

06 Liminal spaces

02 Microforests

07 Sportsvolution

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