RETAIL & COMMERCE
THE FUTURE 100 154
NFT marketplaces Brands are finding new revenue streams in the evolving non-fungible-token sector.
Companies are growing their revenue in this new digital frontier. Where
consumers are looking to collect and trade, artists and brands are ready to create and mint non-fungible tokens (NFTs)—and all parties are meeting in emerging forums in the metaverse.
Sotheby’s is the first auction house to launch a marketplace dedicated to
NFTs. Announced in October 2021, its Metaverse is backed by celebrities and supports numerous digital artists that it has worked with during the past year. Managing director Sebastian Fahey told Hypebeast that Sotheby’s plans to
use its “expertise and curation to the burgeoning world of art for the digitally native generation.”
Series 4 Glitchbox from Sotheby's Natively Digital NFT collection
