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THE FUTURE 100 221
The metaverse virtually recreates pretty much all aspects of life, and
recruitment is no different. “In the coming years, companies of all kinds are increasingly going to be re-orienting towards a hybrid model of virtual and
physical work, production, commerce and communications,” Grant Paterson, head of gaming and esports at Wunderman Thompson, explains. “The
dual forces of converging technologies and emerging consumer behaviors in virtual places makes the cultivation of a ‘virtual pillar’ critical for many, if not all, businesses.”
Nike filed seven trademark applications in October 2021; they include use of
“downloadable virtual goods” and “retail store services featuring virtual goods.”
Metaverse recruits
From virtual material designers to creatives across the board, companies are hiring for a metaverse workforce.
In the same month, the company started recruiting virtual material designers to sit within its digital product creation team. The job spec describes the role as helping to “build the future of Nike Footwear materials” and ignite “the digital and virtual revolution at Nike.”
In November 2021, British television broadcaster ITV posted a position for a
metaverse creative within its new Metavision initiative, which “looks to combine
the worlds of gaming, entertainment and advertising.” The role involves creating metaverse brand activations from concept stage to execution.
