CULTURE
THE FUTURE 100
Renewed intimacy
After nearly two years of distance and isolation, a renewed desire for intimacy is shaking up dating culture.
Intentional dating is on the rise, according to Match. In its November 2021
“Singles in America” study, 62% of American singles said they are looking for meaningful, committed relationships, while only 11% are dating “casually.”
According to an April 2021 report from the Kinsey Institute for Research in Sex, Gender, and Reproduction, 44% of Americans say that commitment is more important to them post-pandemic. Even younger consumers are looking for
committed relationships—81% of gen Zers want to be in a relationship within
e: Front, courtesy kTok. t: Invisible Universe.
the next year, Match findings revealed.
New apps and platforms are helping facilitate deeper intimacy. Elate, an “antighosting” app, launched at the end of 2020 to encourage slower dating and
stronger emotional connections. In place of endless swiping, Elate users are served 10 recommended profiles per day and are only allowed to chat with three people at a time.
Raspberry Dream Labs
23