TRAVEL & HOSPITALITY
THE FUTURE 100
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In October 2021, Google announced the launch of three new environmentally conscious options in Google Maps. Eco-friendly routing allows drivers to see
the most fuel-efficient routes rather than just the fastest, while lite navigation is
aimed at cyclists who don’t want turn-by-turn instructions to distract them from the road. In the third initiative, Google has extended bike and scooter-share
information to over 300 cities globally, helping riders more easily find the micro-
mobility options available to them. Beyond Maps, 2021 has been a busy year for Google’s sustainable travel-information offer. Worldwide flight searches now
come with emissions estimates, while hotel listings now feature sustainability credentials and eco-certifications.
For upscale travelers, US-based Wild Nectar Immersive Travel Collection
launched in autumn 2021 with the goal of providing environmentally positive,
luxurious trips. It has created a unique Eco Score to aid destination decision-
Green mapping Conscious consumers have new eco priorities when planning trips and journeys.
making based on factors such as conservation, emissions, and betterment of local communities.
In a similar vein, Small Luxury Hotels of the World launched its new Considerate Collection in October 2021. Working with the Global Sustainable Tourism
Council, the brand has selected the hotels in the collection for their exceptional
commitment to sustainability, such as increasing local biodiversity or improving the wellbeing of local communities.
