TRAVEL & HOSPITALITY
THE FUTURE 100
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Travel and navigation brands are incorporating apps for meditative practice to soothe consumers during their travels.
Meditative travel
Meditative integrations are making every journey a mindful one.
Waze and Headspace are collaborating to make commuting less stressful.
Drive with Headspace, launched in October 2021, incorporates the meditative, relaxing Headspace experience into the navigation app with five mood
selections: Aware, Bright, Joyful, Hopeful and Open. Users can change their
in-app icons and car image to reflect their mood, change the navigation narrator to Headspace’s director of meditation, Eve Lewis Prieto, and listen to meditative music curated by Headspace on Spotify. Available in four languages, the
integration is meant to help drivers “find more joy and meaning on the road,” according to Waze.
The Avanti West Coast train operator in the United Kingdom will offer
app-based hypnotherapy for its passengers, to help them when feeling
overwhelmed, tired and more. Announced in October 2021, the 20-minute
sessions will guide listeners with tips for power napping, guidance for improving productivity, and tools for confidence building. The hypnotherapy app
Clementine is free to riders on the West Coast Main Line services, because
the “onboard journey experience is as important as getting to the destination itself,” according to an Avanti West Coast representative.
