BRANDS & MARKETING
THE FUTURE 100
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Climate activists are expanding their targets from the world’s biggest
corporate polluters to those who enable them, from governments to banks and ad agencies.
Groups including Brandalism, Badvertising and Adfree Cities launched
organized, guerilla-style efforts in the United Kingdom around COP26, the global climate conference hosted in Glasgow in November 2021.
In October, the anonymous Brandalism network also plastered more than 100
Brandalism
Vandalism for good hijacks ad space—exposing brands and demanding they do better.
posters onto billboards and bus stops in 20 UK towns and cities, accusing ad
agencies Ogilvy, MediaCom and VCCP of helping to “greenwash” high-carbon clients such as Shell, BP and British Airways, the Drum reported. Brandalism
had earlier criticized banks such as Barclays and HSBC for providing financing to clients in the fossil-fuel business.
The New Weather Institute think tank has created “Badvertising,” a campaign
that labels the ad industry as “brain pollution” and calls for the government to control high-carbon advertising.
Ford poster by Brandalism
