BRANDS & MARKETING
THE FUTURE 100
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Amazon wants to be the world’s best employer for its 1.3 million employees
around the world. In an update to its list of Leadership Principles, bringing the
total to 16, the company added two new entries in July 2021. The first, “strive to be Earth’s best employer,” says that Amazon leaders work to “create a safer, more productive, higher performing, more diverse, and more just work
environment.” The second, focused on scaling sensibly and responsibly, notes “we are big, we impact the world, and we are far from perfect.” Andy Jassy,
who took over as CEO after Jeff Bezos stepped down, hopes to bring about a new employee-first and responsible future for Amazon.
New company manifestos
Companies are updating their internal brand messaging to stay culturally relevant and connect with the modern-day employee.
In response to the continued proliferation of work-from-home set-ups, which
triggered frustrations and lack of work-life balance for some, Google released a wellbeing manifesto that includes relatable sentiments such as “It’s OK to put your family before your work” and “It’s OK to say you’re not OK.” Why it’s interesting Companies are going through a rebrand—one that looks to update internal
policies to meet today’s needs and put employees first. The shift signals a new respect for employee wellbeing and happiness that demands a new level of understanding and empathy from employers.
