BRANDS & MARKETING
THE FUTURE 100
93
Augmented reality (AR) is hitting the mainstream, and consumers are showing a growing appetite for AR brand engagement. Currently, there are 1.5 billion
Augmented ads
Brands are leveling up digital advertising with augmented reality.
frequent users of AR, and this is forecast to hit 4.3 billion by 2025, according to August 2021 research from Statista. And, notably, 70% of consumers say they want to see more AR ads, according to a July 2021 survey from Ericsson.
Brands are embracing AR to engage digital consumer bases. In November
2021, Volkswagen launched AR ads embedded on Amazon boxes. By scanning a QR code printed on the Amazon box, users can learn about Volkswagen’s new 2022 Taos SUV through an AR driving experience.
AR Labs WPP partnership with Snap
