WHAT'S THE STORY
SO MUCH MORE
They open doors, whet appetites, and build foundations. They help, mediate, and make decisions. They solve crises, smooth the waters, and build bridges. The position of agents has never been as undisputed as now. Last year in particular, they significantly outgrew their role as mere brokers. Text: Janaina Engelmann-Brothánek, Martina Müllner-Seybold. Illustration: Simona Gala Baronti
TOGETHER
ENGAGE EMOTIONALLY
Marc Kofler, owner of Adventure Fashion “I have been saying that the next order round will be the most challenging for three seasons. At the end of the day, I was always surprised by how well our customers responded. It is important to engage retailers emotionally. Our task remains to whet their appetite. I believe we succeeded. Naturally, this holds particularly true for new brands, because the budgets are allocated more carefully after so many closures. It takes convincing. However, our job is made easier by the fact that our partners trust us greatly in this respect.”
100
style in progress
Marion Hoferer, owner of MODEist “We have already been focusing on deeper collaboration with our main brands for a few seasons alongside the classic agency model. Given that we are actively involved in shaping collections, one brand blends perfectly into the other. As a result, the collections look like a comprehensive product range in the showroom, not like individual collections by various labels. This, in turn, complements the way we work perfectly – a blend of enthusiasm and idealism.”
