WHAT'S THE STORY
W e lc o m e B e yo n d
Decoda
COLOUR FORECAST What are the key colours of the latest season? Software developed by Decoda objectively evaluates images from international designer shows by colour, providing a basis for designers to create their own collections and for retailers to align their buying strategy accordingly. The special feature here is that the quantity and weighting of colours can be determined in real time according to product groups. This allows an even more differentiated view of the trend shows. The digital product was launched in March via the German Fashion Institute. The complete software package costs 475 Euros per season on a subscription basis. www.deutschesmodeinstitut.de
THE DIGITAL SAMPLE:
A GAMECHANGER?
“It is my responsibility to leverage my skills and knowledge to create the change we need”, says Kristina Nedeljkovic. She worked for fast fashion suppliers before starting 3dkn, her own 3D design business, in Denmark.
Kristina Nedeljkovic, 3D Fashion Specialist at 3dkn “We may think that digitisation in fashion is evolving quickly, but it is not. Scalability and automation remain the biggest challenges. In order to optimise results in terms of saving costs, one needs to implement 3D on a scalable level. However, it will take years to get there unless someone invents new tools that enable you to do it faster. We need a clear definition of the term sustainability before we start arguing about new technologies. For me, sustainability means being more accurate and gaining full control over 2D patterns, fabric consumption, and garment development to reduce waste. Software programmes such as Clo3d, Borzwear, and Marvelous Designer are just a few of many solutions that can support that argument.”
Decoda digitally evaluates colours from fashion show images. Even non-colours such as white and black can be determined.
Rebound Stuff
ACQUISITION APP WITH ULTERIOR MOTIVES Being part of the solution is preferable to contributing to the problem. After 10 years of professional experience in the fast fashion industry, Doris Schoger founded Rebound Stuff, an information and acquisition platform for the second-hand market, in 2019. Within the circular model, Rebound Stuff turns necessity into virtue: every user can send and sell superfluous items to Rebound Stuff – free of shipping costs from within Germany. www.reboundstuff.de
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