WHAT'S THE STORY
T h e Wow Fac to r
THINKING IN STORIES 25 shades of summer: Fil Noir offers what is probably the largest linen colour range on the market.
The shirt specialist is consistently pursuing its path of increasingly conceiving its collection in capsules, each with its own story, making it even more comprehensible for retail customers. The best example is the GOTS-certified Respect capsule, which is being expanded for both women and men with fashionable silhouettes in a new variety. For Fil Noir Donna, for example, classic shirts are complemented with slipon blouses and oversized shirt jackets. A new addition is a men’s vintage capsule that draws inspiration from the best styles from the archive. The look is defined by special details, such as stand-up collars, vintage metal buttons, or Japanese square buttons made of mother-of-pearl. It is presented to retailers as a convincing POS package, with an individual rack and shirts wrapped in silk paper and parcel string. Fil Noir already enjoyed great success last summer with a linen shirt edition, which is now also being expanded. There are four new styles for men and six even more feminine styles for women in 25 colours: from soft pastels to bold blues, oranges, and purples, reminiscent of the 1980s. The chambray linen creates a vividly iridescent material appearance, which is created by differently hued warp and weft threads. The soft finish ensures the casualness of pre-washed shirts, which can also be ordered and manufactured in small volumes.
FIL NOIR
All pieces of the Respect capsule are manufactured organically and fairly, in the spirit of slow fashion. Now the successful capsule is being upgraded with additional fashionable silhouettes.
Already a Fil Noir success story: the sustainable Respect capsule collection.
inest The Fasual in C style in progress
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