WHAT'S THE STORY
T h e Wow Fac to r
“I studied in the US in the 1990s and travelled a lot along the East Coast. I constantly have these images in my head, which always inspire me anew for Bowery NYC.” – Claudio Parolini, founder of Bowery NYC
The product reveals Italian craftsmanship combined with the coolness of the American way of life. It is this unique combination with which Bowery NYC has made a name for itself over the past ten years, primarily with t-shirts and sweats for men, supplemented by a few pieces for women. Now a carefully designed women‘s collection is being launched, with which Bowery NYC founder Claudio Parolini is responding to positive retail feedback. A strength of the t-shirt specialist is its material and its haptics. Just like in the men’s collection, Makó Premium Cotton is used to ensure long-lasting quality. All pieces are manufactured and piece-dyed in Verona to highest standards, resulting in a delicate and soft feel. Another strength are the elaborate vintage motifs typical of Bowery NYC, which are reminiscent of the eponymous Manhattan neighbourhood and define the spirit of the collection. Simultaneously, the proportion of shirts in clean looks is growing. The silhouettes of the collection are equally sophisticated. In addition to classic basics, there are shirts with casual rolled hems that are reminiscent of the street style of the 1980s, as well as cropped and boxy styles that complement high-waist jeans, for example, and are particularly appealing to young women.
BOWERY NYC
Now Bowery NYC is launching a t-shirt collection for women. Typical graphic motifs reveal the spiritual home of the brand.
• Bowery NYC is one of the few T-shirt specialists that also focus on styles for women, with classic yet fashionable variants. • Clean looks are equally suited to being worn all year round, rather than seasonally. 142
style in progress
THE NEW WOMAN TEE
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