WHAT'S THE STORY
T h e Wow Fac to r
• Increased recycling ratio: Colors of California commits to sustainability goals • Relaxed yet fashionable styles and democratic prices are the brand’s hallmarks
“A SHOE MUST ALWAYS BE FUN”
The 2022 summer collection by Colors of California is colourful, what else? Like every season, it is inspired by the “California Way of Life”: all models are casual and colourful, designed to convey ease and freedom. “A Colors of California shoe must always be fun, otherwise it does not even make it into the sample collection,” says Simone Ponziani, CEO of the Italian shoe label’s parent company Artcrafts International. The brand was founded more than 20 years ago and has been successful ever since by pursuing precisely this philosophy: cool summer shoes for women who approach life in a carefree and relaxed way. Fashionably up-to-date, plus an excellent price-performance ratio – this winning combination ensures excellent sales, not only in the home market of Italy. Germany is Colors of California’s most important export market. The collection’s DNA remains the same, but details vary each season. The upcoming summer collection features six main themes: glitter sandals, jelly flip-flops, braided sneakers, padded single-straps, and sandals completely covered in terry cloth. Another of the many highlights are braided sneakers featuring shafts and soles made from recycled materials. “Investing in the development of green products is important to us, which is why we devised this particular sneaker model: the shaft is fashioned from a ribbed strap made from recycled plastic bottles,” explains Ponziani.
SUMMER ON YOUR FEET – COLORS OF CALIFORNIA REPRESENTS JOIE DE VIVRE AND SHOES THAT ARE FUN TO WEAR.
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style in progress
COLORS OF CALIFORNIA
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