WHAT'S THE STORY
T h e Wow Fac to r
ON LEVEL X The summer 2022 season marks the brand’s tenth anniversary. However, this is no excuse for Meike Schilcher to rest on her laurels. The Salzburg resident is brimming with ideas. “My collection is a celebration of joie de vivre and lightness,” explains Schilcher. Her favourite travel destination, South Africa, is emblematic of this approach and is reflected in colours and styles. The range includes earthy, ethnic-inspired colours, radiant shades of pink and turquoise, and soft pastel hues, even vibrant neon pink and yellow. Cashmere knitwear is the core competence of Daddy’s Daughters. In combination with blouses, dresses, and skirts, it translates into a total look in the spirit of uncomplicated casualwear. Natural materials such as cotton and linen are indispensable, either in a striped design, seersucker, or breezy voile. Unlined jackets, boxy or in blazer form, complement the casual look. Because Schilcher loves to surprise her customers, she has created a t-shirt capsule made of Portuguese carbon brushed cotton to mark the anniversary. The line features high-quality prints of tonguein-cheek statements such as “Let’s ar: e w o t hug again”, “Survivor”, and “Let’s Easy louses, ts the b and skir he get the party started”. All pieces are , t s t e n packaged in environmentally friendly dressompleme n c glassine sleeves. Schilcher: “I that collectio of believe they are must-haves for the ade ls in m e r a ateria season alongside the capsule made m l a natur Portugal. of terry cloth, my favourite material since childhood, including tank tops, shirts, polo dresses, and jumpers.”
DADDY’S DAUGHTERS
To mark the tenth anniversary: a t-shirt capsule made of carbon brushed cotton, featuring tongue-in-cheek slogans.
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style in progress
Daddy’s Daughters founder Meike Schilcher applies a conceptual approach and thinks in terms of partnership. The fact that she listens carefully to the needs of her customers is evident in both the product and special retail concepts.
The heart of Daddy’s Daughters is high-quality cashmere. By the way, all pieces are delivered plastic-free, in a cotton voile bag that contains a small cashmere comb.
