T h e Wow Fac to r
VEGAN SNEAKERS WITH GLAM FACTOR Here’s how the shoes are made: the Løci design team exclusively uses vegan and recycled materials such as plastic waste from the ocean, recycled rubber and foam, and fast-growing raw materials like bamboo and cork. 10 percent of the proceeds from each pair sold are donated to the Save our Seas Foundation to help save endangered species. This uncompromising attitude has earned British brand Løci its excellent reputation with retailers such as Net-a-Porter, Selfridges, and Matches Fashion almost overnight. Prominent influencer collaborations featuring the likes of Nikki Reed, Lucy Hale, and Madison Beer as ambassadors for the brand are Løci‘s way of capitalising on the current glamour factor of sustainably produced sneakers. Nikki Reed in particular promoted her self-designed models professionally via social media, which probably did not go unnoticed by 21 million followers. www.lociwear.com
WHAT'S THE STORY
“The demand is immense! The brand has only been around since the beginning of this year. Sustainability is a hot topic, especially for sneakers, and it’s gaining momentum,” says Ben Botas, who has been promoting the sneakers since this season. Retail prices start at 150 Euros - with monthly order and delivery dates.
LØCI
al Soci ia d Me ing t Shooar t S
• Kick-start in spring 2021: Løci’s vegan and sustainably produced sneakers are still green behind the soles, but already established on the market. • Premiere in the German-speaking market with monthly order and delivery appointments in the showroom of Ben and.
Influencer Nikki Reed teamed up with Løci to design a mini capsule that gave the fledgling brand maximum exposure on social media.
style in progress
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