style in progress 2/2021 – English Edition

Page 165

New New Menswe ar

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WHAT'S THE STORY arance is slightly e p p gra ea i Th

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THE EXQUISITE FINE-KNIT POLOS AND LONGSLEEVES ARE SEAMLESS FOR EVEN MORE WEARING COMFORT.

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The new shirt jacket made of bourette silk is knitted in a multi-threaded pearl yarn structure. The colours of the season are non-colours such as mauve, silver, natural, khaki, lilac, classic blue, and navy.

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DELUXE KNITWEAR

Sustainability and product innovation: the Austrian collection focuses on knitwear and jerseys of the utmost quality for the spring/summer 2022 season – interpreted in a sophisticated, contemporary context and manufactured in the company’s own manufactory in Dornbirn. A capsule featuring bourette silk takes centre stage. “Pure bourette silk is a fantastic fabric that is absolutely sustainable,” explains Anja Grabherr-Petter, Creative Director of Phil Petter, enthusiastically. Silk has the capacity to both cool in the heat and warm in the cold. The touch is soft, while the surface is vibrant with nodular irregularities, a quality feature of a natural product that is also said to have anti-inflammatory, antibacterial, and skin-soothing properties. “It is equally important to us to use cruelty-free silk, meaning that the silkworm is not killed as is the case in traditional silk production,” emphasises Grabherr-Petter. During the silk production process, the cocoons of the caterpillar are collected after hatching to spin bourette silk. The butterflies, which are beneficial to the environment, thus remain alive. “Phil Petter believes that bourette silk is the perfect new summer quality for luxury lightweight knitwear. Exceptional products, as well as their respective background stories, are essential for our brand. At the end of the day, however, the product speaks for itself in its uniqueness and quality.”

PHIL PETTER

Phil piecePetter man s are the bufactured man rand’s ow in ufac n Aust tory in ria.

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Destination Store. Apropos The Concept Store/Tegernsee & Cologne

6min
pages 225-228

She Loves What She Does. Selendi-Gangart/Wels

1min
page 224

Second Base. Thiel’s by Daniel Thiel/Wiesbaden

2min
page 223

Colour Equals Life. Wait and See/Milan

1min
page 222

The Human Element Is Essential. Dresscode by Martina

2min
page 219

Showtime! Erhard Schuh und Mode/Prien am Chiemsee

2min
pages 220-221

Storefront Ticker. The personal experience is paramount

3min
pages 216-218

Opening New Doors

25min
pages 188-205

An Interface To Avoid Vacancies

4min
pages 185-187

“Entirely New Job Competencies Will Emerge”

4min
pages 183-184

“Too Many Wonderful Projects Remain Mirages”

2min
page 182

A Future Without Shopping Boulevards

4min
pages 178-180

The Italian Way of Americano

1min
pages 176-177

Future Hub for Early Adopters

2min
page 181

“La Martina Is Like First Love”

2min
page 175

Treading New Paths

2min
page 174

“We, Right Here Right Now, Are the Future”

2min
page 173

Creativity, Innovation, and Function

2min
page 172

“Green Denim Is Our Challenge”

2min
page 171

“Only the Best”

2min
page 167

Preppy Heritage Meets Zeitgeist

1min
page 169

“We Want To Do Things Better”

1min
page 166

The Return to Craft

1min
page 170

Deluxe Knitwear

1min
page 165

“I Simply Enjoy Trying Something New”

2min
page 164

The New Rule: There Are No Rules

13min
pages 160-163

“The Customer Rules – It’s as Simple as That!”

2min
pages 156-159

Lifestyle Loop

3min
pages 152-153

Times Four

2min
page 151

On Level X

1min
page 150

Sustainability for Everyone

1min
page 154

Vegan Sneakers With Glam Factor

1min
page 155

“We Are a Social Brand”

3min
page 149

“A Shoe Must Always Be Fun”

1min
page 148

“We Like To Be Fashion-Forward”

1min
page 147

“We Strive to Offer the Most Fashionable Trousers in the Market”

2min
page 146

Very Personal

1min
page 145

The New Woman Tee

1min
page 144

Thinking in Stories

1min
page 143

One Step Beyond

1min
page 142

The Boutique’s Finest Moment

8min
pages 136-139

Tech News

13min
pages 124-135

Frankfurt is Everywhere

3min
pages 100-101

“Creativity Is the Most Important Resource”

15min
pages 90-97

One Size Fits One

4min
pages 122-123

So Much More

4min
pages 102-105

Walking on Sunshine

10min
pages 106-113

Welcome to the Bright Future of Fashion

2min
pages 98-99

Benchmark

11min
pages 114-121
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