IN STORE
Wait and See embodies fashion and lifestyle from all over the world at reasonable prices: cosmopolitan, colourful, and cheerful.
WAIT AND SEE • MILAN
COLOUR EQUALS LIFE
Owner Uberta Zambeletti personifies the typical Wait and See look perfectly: on point and never boring.
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style in progress
Wait and See Via Santa Marta 14, Milan/Italy, www.waitandsee.it, IG: @waitandseemilano Opening: 2010, Owner: Uberta Zambeletti, Sales area: 65 sqm Brands: among others Anonyme, Antik Batik, Chloe Stora, Kiltie, Laurence Bras, Manoush, Niu, Pitch, Phisique Du Role, Rodebjer, Sartoria Vico
Photos: Wait and See
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pon entering Uberta Zambeletti’s realm in Milan, it becomes very difficult to “wait and see” as the concept store’s name suggests. Colour and vitality prevail everywhere you look, as well as fashion that really encourages customers to try new things and maybe even reinvent themselves. The store in the charming “5 Vie” district in the centre of the Italian fashion capital is truly unique. The concept for her one-of-a-kind business in Milan emerged in 2010. Zambeletti realised that there was no store in Milan that offered the right balance of high street and premium brands. Hence, she decided to combine her many years of experience gained with brands such as Missoni, Max Mara, Pinko, and Rinascente with her own personal taste. The declared goal is to bring together special brands from all over the world with plenty of uniqueness at reasonable prices. The product range is mainly geared towards women and, besides clothing, also includes accessories, bijoux, design, stationery, and vintage pieces. It is a treasure trove of items from all around the world. To name but a few places of origin: Italy, England, France, Finland, and California. Wait and See resembles a walk-in kaleidoscope: a wide variety of products that are wonderfully different and yet tell a shared story. This means they complement the mercurial entrepreneur‘s life motto perfectly: “La vita è bella – life is beautiful!” Zambeletti is convinced one should dress accordingly. The stylish owner treats her community to regular edits, which she calls Uberta’s Pick: total looks featuring pieces from the shop, which Zambeletti regularly shares in a charming manner on social media and the website. By then, at the latest, it is impossible to merely “wait and see”.
