IN STORE
SELENDI-GANGART • WELS
SHE LOVES WHAT SHE DOES
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style in progress
Standstill is not an option for Belinda Selendi, she would rather continue to evolve herself and her store concept.
Selendi – Gangart stocks everything for the perfect outfit, as well as home accessories for the perfect home.
Selendi – Gangart Ringstrasse 30, Wels/Austria, www.selendi-die-mode.at, Opening: April 1985, Owner: Belinda Selendi, Sales area: 240 sqm Brands: Grace, High, Kristensen du Nord, M Missoni, Mother, Transit Par Such, Twinset, Yippie Hippie
Photos: Selendi-Gangart
elinda Selendi and her friend Nicole Holzhey decided to join forces in September 2020 by combining their neighbouring shoe and fashion stores into one space. “My friend actually wanted to give up her shoe store during the first lockdown, but then we both came up with the idea of merging two shops into one,” says Selendi. “Now everything blends seamlessly, allowing customers to browse fashion, footwear, accessories, and home décor. We also gained a large area for events.” The Austrian has been a passionate retailer for 36 years – no hollow phrase in her case. “I love what I do, so that says it all really,” smiles Selendi. She inspires her customers with new looks on Instagram and Facebook, but what she and her dedicated team enjoy most is providing guidance live in the store. “Many customers have turned into good friends. We even welcome their grown-up daughters now.” Selendi describes her store as a haven of comfort, and the fashion on display should always reflect that. Transit Par Such, a small artisanal label from Italy, and Kristensen du Nord offer casual, timeless styles alongside more bohemian looks by Yippie Hippie or expressive designs by M Missoni. “We combine the looks in our own distinctive way,” says Selendi. She herself is known for favouring black, but the current environment requires a little colour to convey a certain level of ease. The message is well received, not least because every visitor of Selendi – Gangart can look forward to having a great time. This is probably one of the many reasons why personal shopping appointments have become so popular. “It allows us to offer our customers the full range of services, and we are very happy to do so.”
