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SKINFLUENCER Beauty clients are looking for aspirational skincare – the holy grail in a bottle that will turn back time and erase a slew of beauty misadventures. When it comes to that splurge, many believe that the higher the price tag, the better the quality and effectiveness – but sometimes the hefty price tag doesn’t match what’s in the bottle. Anita Quade chats to leading skin specialist and founder of his signature brand Douglas Pereira, who will join Professional Beauty in September at the BEAUTY & SPA Insiders event to discuss skincare formulations.
With his 25 years experience in the beauty industry he reveals the benefits of investing in luxury skincare at home and in your salon and why it’s always important to read the ingredients on the bottle. MAKING A LUXURY FORMULATION The first thing to clarify is the definition of luxury skincare. For many years the phrase “luxury skincare” has been related to designer brands. These product brands although effective, have beautiful textures, aromas and have beautiful packaging “that look beautiful on your bathroom bench” but take a more cosmetic and superficial approach in the formulation they develop, and tend to contain a lot of synthetic ingredients, fillers and fragrances that our skin’s function don’t really relate to and can be toxic or harmful to our bodies.
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consumer is not only wanting results from the formulations in their bottle but looking for products that reflect a luxury aesthetic. So, to capitalise on the aesthetics of the luxury cosmetic brands, many cosmeceutical labels have been moving away from the traditional medical /clinical packaging and designing luxury or more trendy packaging to house their formulations. Giving the consumer the benefits and results of an active cosmeceutical formulation, but still looking beautiful and luxurious.
GENIE IN A BOTTLE These products also come with a high price point but what’s in the bottle doesn’t always equate to the cost or types of ingredients used. Thus, making the return on investment or results not always worth the high price point.
products becoming more readily available to the consumer, some matching the high price points of the well know cosmetic brands. But the difference to cosmetic products is, most of the cosmeceutical products being formulated today contain high quality, potent percentages of active ingredients that the skin’s function can relate to. Within these formulations are also a superior delivery system to optimise the delivery of its actives and increasing the efficacy and results.
A COSMECEUTICAL GRADE SKINCARE BOOM Over the last decade we have seen an increase in cosmeceutical grade skincare
THE LUXURY LURE In addition to the result driven formulations many of the cosmeceutical manufacturers have also realised that the
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THE KEY TO INVESTMENT When it comes to the consumer investing in luxury skincare the most important thing is to invest into products that are formulated with proven applied sciences, quality ingredients of the correct percentages and that have an effective delivery system. This combination will support the transformations results equating into the investment made into luxury skincare. GETTING MAXIMUM RESULTS ON A LIMITED BUDGET We all want to achieve maximum results from the investment made into our skincare regimes, so, when I have a client that is working to a budget, I like to keep things real. And find a solution that best fits my client’s budget. Firstly, I like to
