business
THE OPULENCE APPEAL
Creating a luxury salon environment is the dream for many owners, but how do owners pull the look together? The Aesthetic and Beauty Industry Council member Laura Smyth reveals to Anita Quade the secret is all in the details from the fit-out to the staff. Many salon owners would consider themselves to be a luxury business. But what exactly defines a luxury salon? What is the criteria, and which elements should be addressed by those wishing to create a more luxurious client experience within their own business? We find that in most cases, luxury is in the detail. It’s about so much more than the first impression, or opulent furnishings, or premium prices. Luxury is often a feeling that is experienced only when all of the small details come together to create a sense of comfort, pleasure, and gratitude. This extends much further than
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just your physical fit-out, through to your business operations and team. Often it is with the latter that we all need a little helping hand.” The Aesthetic & Beauty Industry Council was created to provide peak representation for industry, as well as guidance on all things business, from operations and marketing to staff and resources. So, aside from the physical elements of a business, how does one create a luxury experience from within, and what can ABIC do to help? We speak to ABIC member Laura Smyth, Director of Lush Skin & Body, who has created two very different experiences across her two
