“Today’s linear economy is a straight line, no matter how efficient you are. If you make a car with less materials, if you make a car using less energy, you’re still using stuff, you’re still consuming materials. Whereas within a circular model, from the outset you design in a way whereby that product comes back into the [cycle]: the components are recovered, the materials are recovered” — Dame Ellen McArthur
Grunnlegger av Ellen McArthur Foundation
