Beauty Launchpad India, April 2020

Page 20

Hair / Event

Asia’s Largest Hair Dressers Festival with Award Winning Global Hair Artists who showcased futuristic trends

Live Your Future WITH MATRIX HAIR FEST!

MATRIX Hair Fest, a festival for the hairdressing community, was held in Goa on 18th & 19th February 2020. A part of L’Oreal’s Professional Products Division, MATRIX has always believed in an education first approach to empower hairdressers in India. The brand’s vision is to build and unite the largest and best educated global community of hairdressers, fuelled by expression, inspiration and uncomplicated products and services for all. Through its network of 36 education studios across the country and a diverse education team, MATRIX has successfully conducted 90,000 seminars and trained over 7,00,000 hair dressers over the years, reaching 35,000 salons. MATRIX Hair Fest 2020 brought together 5000 hair dressers and salon owners from all over the country to witness the larger than life spectacle that unfolded in Goa. The event opened with signature masterclasses by celebrity, international MATRIX ambassadors – Alfredo Lewis, Phillip Wolf and Danielle Keasling; key takeaways of which included the latest hairdressing trends and techniques to inspire the hairdressers. 20  Beauty Launchpad India | 04.20


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