dal 1959
IDML’INDUSTRIA DEL MOBILE 46
tecnologie la parola a... BIESSE
GROUP
www.biessegroup.com
Per raggiungere questi obiettivi, dobbiamo tornare a consolidare ciò che sappiamo fare: sappiamo fare macchine e questa è la nostra identità. In questo contesto consideriamo anche che far cre-
scere l’azienda e far crescere il fatturato sono due cose diverse: ci sono stati anni, certamente benvenuti, di formidabile crescita di fatturato che hanno trainato la crescita aziendale, adesso l’o-
local partner means opening up a perspective of innovation in technology, materials and processes. The acquisition of industrial culture and the desire to make a cultural leap began with Porsche Consulting at the time of lean production in 2007 and 2008 and in 2013 this culture began to be transmitted to customers. The Biesse way was transferred to customers to stimulate a thought, to "turn on a light bulb" and to implement new development models. This is the logic behind all our Campus: going beyond the production performance of the work centers to share new research and new knowledge. It is a way in which we have always dealt with our customers, to whom we want to offer a transfer of knowledge and not just the sale of a technological performance.
ALWAYS CLOSE TO THE CUSTOMER
Raphaël Prati – Another characteristic of the Biesse Group – underlines Prati – it is the awareness of one sharing of objectives and synergistic growth with our main customers in all reference industries. In the technology sector, large groups need to differentiate themselves for marke reasons but also to generate an original customer experien- ce. In this sense, Biesse has in itself distinctive ele- ments such as the ability to innovate and the ability to assume the role and also the ability to assume the role, even in a non-explicit way, of a partner able to accompany the growth of customers beyond tech- nological performance. The organization of events – digital and face-to-face – goes in this direction. Transferring industrial culture becomes a factor of identity with respect to our European competitors and a barrier with respect to non-European competitors. Pietro Ferrari – What does innovation mean today? Raphaël Prati – We start from the assumption that we operate in a mature sector
biettivo è piuttosto quello di consolidare lo sviluppo nel tempo a beneficio di tutti gli stakeholders: i clienti, i dipendenti e le loro famiglie, i fornitori, la rete distributiva, gli azionisti.
where innovation has always been created from within by successive steps of improvement, through small, circumscribed ideas and not with a radical innovative process. The machining centers are all a little alike so it is essential to become a growth partner for companies at all levels. But there are two areas in which we have concentrated our efforts most: the advanced craftsmen of small and medium-sized enterprises and large companies to whom we offer not machines but systems. To achieve these goals, we must go back to consolidating the awareness of what we know to do: we know how to make machines and this is our identity. In this context, we also consider that to grow the company and growing the turnover are two different things: there have been years, certainly welcome, of formidable growth in turnover that have driven company growth, now the goal is rather that of consolidating the development over time for the benefit of all stakeholders: customers, employees and their families, suppliers, the distribution network, shareholders.
