Abode Issue 51 - March/April 2021

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A U T U M N I N S P I R AT I O N

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A change for good Y O U K N O W I T ’ S A G R E AT D E C I S I O N T O C H O O S E N AT U R A L P R O D U C T S F O R T H E H O M E . B R E M W O R T H K N O W S T H AT T O O A N D I S O N A M I S S I O N T O M A K E H A P P I E R , H E A LT H I E R H O M E S T H R O U G H T H E N AT U R A L P O W E R O F W O O L .

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M A R C H /A P R I L 2 0 2 1

his hero of local wool is on a journey back to nature. And with this journey, the first step has been to change its name from Cavalier Bremworth to Bremworth. Working with pure New Zealand wool was where the company was born, with founders Tony Timpson and Grant Biel inventing their own tufting system and creating carpet perfection over 60 years ago. And for 60 years, Bremworth carpets have been synonymous with the finest quality, style and innovation. Time has shown that nothing comes close to New Zealand wool. Now Bremworth focuses on revolutionising the home experience for customers and building a better future for everyone. This means asking some tough questions. Like how can the company make people’s homes healthier and happier and more sustainable places to live? The company questioned its production of synthetic carpet, which is known to be essentially made of plastic. The average Kiwi home with synthetic carpet is similar to having 22,000 plastic bags (by weight) on the floor. Bremworth has decided to exit synthetic carpet production for good and will significantly reduce its contribution to the global plastic problem. Per annum, the business was consuming 2.5 million kilograms of synthetic plastic fibre.


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