Australian Automotive Aftermarket Magazine - October 2021

Page 114

MILESTONES

FULCRUM: 45 YEARS AND OVER 100 DEALERS In 2021 Fulcrum Suspensions is celebrating 45 years of being in business

Working as a team of leading experts in the suspension game, Fulcrum states it has provided exceptional suspension service and products throughout Australia since 1976. Along the way Fulcrum says it has managed to solidify its name in the Australian Automotive Aftermarket community. At the same time and with near perfect timing, Fulcrum says it has also recently achieved another massive milestone: signing up its 100th authorised dealer. This milestone sees Fulcrum’s constantly growing network of Click and Fit stores further improved, offering industry leading service in the digital age. Starting as a small two-person workshop in Brisbane, Fulcrum Suspensions was founded in 1976 by Graham Scudamore-Smith. With a bit of passion, dedication, and time, Fulcrum slowly grew to not only provide industry leading suspension solutions and service, but also began to develop its own products and expand on the brands it owned. Now Fulcrum is part of a global organisation that offers a diverse range of suspension solutions for almost any vehicle – just in Australia, Fulcrum employs over 200 people.

With established roots and a large team of engineers, workshop technicians and support staff, Fulcrum says it knows suspension, with years of experience in the automotive industry. Supplying both trade and retail customers with the best service and quality products (like lift kits) and having stores spread across Australia’s East Coast and a large network of Australian authorised dealers covering the rest of Australia, Fulcrum states it can offer national support and service, especially with its Click and Fit service, where you can buy suspension online and get local fitting. Fulcrum says it prides itself on the quality of its dealer network, ensuring its brand provides the best customer service in the business.

In addition, Fulcrum says it provides its dealers with the best possible support that enables them to be an extension of its global presence. Fulcrum states that it is always looking for more workshops to join their dealer network and encourages you to get in contact with them if you are interested in joining its dealer network. Fulcrum Suspensions thanks everyone who has ever talked to its team, visited its workshops, chatted to its trade team or needed advice. Fulcrum states that you are the ones who have helped Fulcrum grow to where it is today. To learn more about Fulcrum Suspensions, visit www.fulcrumsuspensions.com.au

SHELL CELEBRATES 120 YEARS

The lubricants supplier is one of the most recognised and trusted brands in the world 2020 saw Kline Group once more crown Shell as the Number One Global Lubricants Supplier for the 14th consecutive year. In 2021, Shell is celebrating 120 years in Australia. Since 1901, Shell says it has been there supporting Australian industry to move goods and people around this big country. From operating Australia’s first oil refinery, which was central to meeting Australia’s growing fuel needs, to fuelling the first QANTAS commercial flight in the 1920s and playing a foundation role in building some of Australia’s largest and most innovative natural resource developments, Shell

says that as the energy needs of Australia have changed, it has changed also. A lot has changed since 1901. Australia became a nation, flying was still a dream, the truck had only just been invented, and horses were how goods were moved. But one thing hasn’t changed, and that’s Shell’s reputation for high quality products, it says. In Australia, Shell says its logo has been widely recognised as the mark of high-quality lubricant and fuel products for over 120 years. Shell says that significant investment in research and development has led to technologically advanced products that are reliable in even the toughest Australian conditions. And as Australia has grown, it says it has been there every step of the way, supplying high quality fuels and lubricants products to transport goods and people around the country, safely and reliably. From kerosene and motor spirit, to today’s highquality diesel, petrol and motor oil and moving forward to a decarbonised future with low and

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Australian Automotive Aftermarket Magazine October 2021

zero emission energy and fluids for new propulsion systems, Shell says quality will always be at the heart of its offer to valued customers. Whether you drive a truck, a train, a bus, or rely on your car to transport your family, Shell says it looks forward to powering progress with you into Australia’s future. For more information, visit www.shell.com


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Articles inside

4WD

7min
pages 118-119

Performance & Racing

8min
pages 116-117

Shopfront

4min
page 115

Milestones

3min
page 114

HR Matters

5min
page 111

Services

6min
pages 112-113

Consumer Law

4min
page 110

Trade Talk: Shane Jeffreys - Disc Brakes Australia

6min
pages 108-109

Products

1hr
pages 32-73

Member Feature: Exedy - Diversity drives growth

6min
pages 74-75

Product R&D: XS Injectors - Aussie company develops world-first technology

4min
pages 28-31

Technofile: Opus IVS takes on an inoperable air conditioning unit on a 2008 Peugeot

3min
pages 26-27

Transport for NSW launch AI data mining project

3min
page 19

Frankfurt’s autumn trade fair season underway

8min
pages 20-23

Cover Story: Terrain Tamer - Continuing to thrive

7min
pages 24-25

CoolDrive establishes new Tools and Equipment division

8min
pages 16-18

Exploring industry trends

8min
pages 14-15

AAAEXPO: The future is here

4min
page 11

High Court constitutional challenge to Victoria’s “flawed” electric vehicle tax

4min
page 10

News

4min
page 6

AAAA Report

3min
page 5

Electric Vehicle targets are seemingly plucked from nowhere

9min
pages 7-8

Burson Auto Parts and Ryco Filters give away five cars

3min
pages 12-13

On to the next challenge

4min
page 9
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