NEWS
BURSON AUTO PARTS AND RYCO FILTERS GIVE AWAY FIVE CARS
This Burson Auto Parts trade promotion was one of the Australian company’s most popular Five lucky Burson Auto Parts trade customers who fit premium quality Ryco Filters to their customers cars have won a brand-new KIA Rio thanks to the Australian trade supplier of parts, tools, equipment, and accessories. This highly popular Burson Auto Parts and Ryco Filters trade promotion was conducted from May 1 to June 30, 2021. All Burson Auto Parts’ trade account customers needed to do was spend $200 on Ryco Filters products to automatically earn an entry to the draw. With a total of five brand new KIA Rio vehicles on offer, these fantastic prizes provided the winning
workshops with a brand-new courtesy car or customer pick up and drop off vehicle. Entry to the draw was easy due to the fast-moving nature of the Ryco Filters’ range of quality engine service and replacement filtration products. With no limit to the number of entries per customer, it is not surprising that this Burson Auto Parts trade promotion was one of the Australian company’s most popular. The KIA Rio is one of the most versatile, reliable, and well-equipped compact cars on the market, combining hatchback access with excellent comfort, drivability, and fuel economy, making this model the perfect choice for any automotive service or repair business. Burson Auto Parts and Ryco Filters are delighted to announce the five lucky winners of this trade promotion: • • • • •
Darian Wilson - Bentleigh Service Centre, VIC Shane Anderson - Henley Motors, SA Josh Connor - Eurotech Hobart, TAS Peter Pirlo - Midas Tweed Heads, NSW Andrew Johnson - RM Automotive, NT
“It was great to team up with Ryco Filters to
provide our valued trade customers with this exciting promotion that offered such outstanding prizes. It was also a fantastic way to mark our long and highly successful supplier relationship with Ryco Filters during our 50th Anniversary,” Burson Auto Parts General Manager – Merchandise, Peter Cheney, said. This Burson Auto Parts trade promotion joins many other promotions taking place during the Australian company’s 50th Anniversary year, including a cash prize of $1,000 per week of the year to random trade account customers and a major prize of $50,000 to be drawn at the end of the year to one lucky Burson Auto Parts customer. These major trade promotions are joined by regional area promotions that are also taking place throughout the Australian company’s Golden Anniversary celebrations in 2021. For more information, visit www.burson.com.au
TAKING CATALOGUE DATA QUALITY TO A HIGHER LEVEL Eleven percent of TecDoc brands have achieved Premier Data Supplier status TecAlliance, which says it is the leading data management specialist in the independent automotive parts market, is continuously running a data quality initiative to optimise data quality in the TecDoc Catalogue. A new, more demanding set of rules with additional validations and key performance indicators (KPIs) supports parts manufacturers in improving their product data. Since June 2021, each brand that fulfils these higher content-related requirements has been certified as a Premier Data Supplier (PDS). As of the latest September evaluation, 11 percent of the more than 800 supplier brands have already achieved this superior status. “With our new KPIs, we support our industry partners in raising the quality of their data in the TecDoc Catalogue to a new level,” TecAlliance Director Data Quality Management, Andreas Assmann, said. “Our measures are aimed at enhancing the reliability 12
Australian Automotive Aftermarket Magazine October 2021
of the catalogue systems in the independent automotive aftermarket, thus increasing customer satisfaction at the point of service. Only accurate and complete data enables the user to quickly identify the correct replacement part.” “At TecDoc, we are driven to provide benchmark data to our customers. We are always working on standardisation and data optimisation,” TecAlliance Product Lead Data Solutions, Jürgen Weiland, said. “The new Premier Data Supplier status is a seal of quality for the highest level of precision and accuracy in every respect. “We greatly appreciate our TecDoc suppliers’ continuous efforts to improve their data quality and would like to thank and congratulate all Premier Data Suppliers for their outstanding performance!” Since its founding more than 25 years ago, TecAlliance says it has been committed to improving data quality and establishing uniform industry standards such as the TecDoc Standard.
Currently, the TecDoc Catalogue database contains 9.8 million part numbers from more than 800 supplier brands and over 414 million product/ vehicle applications. The PDS supplier evaluation is carried out quarterly. TecAlliance says it is committed to fully supporting all data suppliers to achieve the Premier Data Supplier status to meet point-of-service (PoS) information requirements with their product data. More information about TecAlliance’s Data Quality Management initiative is available at www.tec.al/DQM
