NEWS
NEW ANBI MASTER DISTRIBUTOR BSA has been secured as master distributor for the extended ANBI range Following hot on the heels of the launch of its extended range, ANBI says it is excited to announce the appointment of BSA Group Battery Specialties Australia as a Master Distributor.
“And when Theo approached us with the opportunity to secure a Master Distributor agreement to help them take the extended range to market, we jumped at the chance.”
“We’ve been in negotiations with the highly motivated team at BSA Group for some time,” Digital Pulse Systems General Manager, Theo Brown, said.
Battery Specialties Australia (BSA Group) has reportedly been leading the industry for more than 30 years and is a one-stop solution for all Consumer, Industrial and Special Purpose battery needs and accessories. It has a national network of branches in all states and territories.
“Their national footprint and exceptional distribution network, combined with their appetite to push deeper into the automotive aftermarket were critical in the decision to provide them with Master Distributor status.” The ANBI journey started back in 2018 with the launch of its innovative negative battery isolator switch, the ANBI Switch. Today that range has been extended to include an under-bonnet battery conditioner, 8mm battery boss adaptors, and premium quality battery terminals. “We stocked and supported the ANBI Switch for more than 12 months,” BSA Group Sales Director, Steve Palmer, said.
“Today, BSA Group is the largest battery wholesaler in Australia and are exclusive suppliers to several government departments, multi-national retailers, and private organisations,” Steve said. “We’re committed to growing our automotive division, and the ANBI range is the perfect fit to help us increase penetrate this market.” One product in the extended range has Steve and his highly experienced sales and technical team particularly excited: the ANBI Battery Conditioner. The all-new ANBI Battery Conditioner transmits a high-frequency digital pulse within the battery. These digital pulse frequencies break down the
sulphates in the battery, extending battery life and increasing battery reliability. “Battery conditioner technology has been around for more than a decade, and in the more recent past, the technology has been integrated into a wide variety of battery chargers,” Steve said. “But of course, this only works if the battery is on charge. The all-new ANBI, under-bonnet battery conditioner works to reduce sulphates whenever the vehicle is in use.” “There is no doubt that BSA Group will play an important role in the success of the extend ANBI range moving forward, and we’re committed to making it work.” For more information about stocking and recommending the ANBI range in your business, visit www.anbiswitch.com.au To place a trade order, call BSA Group on 1300 255 228.
COOLDRIVE ESTABLISHES NEW TOOLS AND EQUIPMENT DIVISION The company has announced a renewed focus on becoming a leader in the Tools and Equipment space for automotive workshops This new company division for CoolDrive Auto Parts will reportedly further support workshops to ensure they are ready for the future of the automotive landscape, with the very latest in tools and equipment from leading brands being available. “At CoolDrive Auto Parts, we pride ourselves on being able to offer the best products and equipment, both new and classic to our customer base,” CoolDrive Auto Parts Chief Executive Officer, John Blanchard, said. “With the constant advances in vehicle technologies, workshops need to ensure they have the very best tools and equipment to appropriately service their customer’s vehicles and to succeed in the modern automotive aftermarket. “This enhanced range will include our existing product lines and brands, as well as new offerings ranging from window tint meters, to top-of-the-line diagnostic scan tools and equipment packages, to specialist workshop equipment.” Available to CoolDrive customers, some of the product offering includes an exceptional range of air-conditioning tools and equipment, the renowned Autologic diagnostic range, plus the recent partnership with SP Tools which brings its quality products directly to CoolDrive branches. 16
Australian Automotive Aftermarket Magazine October 2021
Professional repairers can stay up-to-date with the latest from the global brands stocked by CoolDrive including Bosch and its diagnostic and ADAS tools, GYS battery chargers, battery support units and welding equipment, as well as CPS Motorvac’s broad range of workshop specialist service equipment. The new Tools and Equipment division at CoolDrive will be led by Matthew Douglass, who recently joined the team, bringing with him more than 30 years of automotive industry experience. “I have a passion for the industry and coming from a family who owns and operates multiple 4WD specialist workshops and multi-brand car service and repair workshops across the United Kingdom, I understand the challenges facing workshops today,” CoolDrive Auto Parts Category Manager – Tools and Equipment, Matthew Douglas, said. “Joining CoolDrive has given me the opportunity to broaden its product offering through my knowledge and customer service of providing only the very best tools and equipment. “I am looking forward to working with an already knowledgable team and supporting them day to day. CoolDrive Auto Parts wants to be the number
one provider in the growing Diagnostic Sector, and together I feel we can accomplish this.” Matthew has extensive experience across a number of areas within the automotive trade including independent vehicle specialists, diagnostic tool manufacturers and vehicle manufacturers, and is well-versed to drive growth within this CoolDrive business division. For further information on CoolDrive Auto Parts and its product and service offerings, visit www.cooldrive.com.au
