NEWS
FRANKFURT’S AUTUMN TRADE FAIR SEASON UNDERWAY Automechanika Frankfurt Digital Plus and the Hypermotion Frankfurt conference and trade fair were completed successfully in September Following a forced, one-and-a-half-year break, from 14 to 16 September Messe Frankfurt was finally able to welcome exhibitors and trade visitors to two of its own events at its home venue. Three hundred and eighty-eight exhibitors took part in the special Automechanika Frankfurt Digital Plus event and the Hypermotion Frankfurt conference and trade fair. Of these, 53 percent were present in person in Frankfurt, with the remainder participating online. Approximately 10,000 visitors from 70 countries followed the three-day trade fair programme live in Frankfurt and online. Two-thirds of the participants made use of the many new digital features to do so on-screen,
including live streams, intelligent matchmaking, and one-to-one video calls. The platform played host to approximately 25,000 interactions in all. The streams were viewed 21,000 times, while 1,600 video calls were made. “The trade fair engine has been started, and the mobility and logistics industry got everything underway,” Messe Frankfurt Member of the Executive Board, Detlef Braun, said. “Finally, exhibitors and trade visitors had the opportunity to get together in person again and make new contacts – both on site on the exhibition grounds and on the digital event platform with international industry players. “Following a long dry spell, the familiar trade fair feeling was quickly established – only this time it was with masks and a requirement that people be vaccinated, tested or recovered. It is a good warm-up for Automechanika Frankfurt and Hypermotion next year.” The concept behind both events – an inperson trade fair supplemented by the ability to participate digitally – was well-received by exhibitors and visitors alike. “I am delighted that we are back at Automechanika – in person,” SATA Managing Director, Albrecht Kruse, said.
“It is our most important trade fair. I think that the hybrid format of this year’s event has been a complete success, particularly for the international public that is unable to travel to Frankfurt, as it makes it possible for them to be a part of the action. “Even so, I believe that meeting with customers in person is extremely important. The Automechanika team has really outdone itself in making this format a reality for Automechanika Frankfurt.” The next regular Automechanika Frankfurt will be taking place from 13 to 17 September 2022. The next Hypermotion Frankfurt will be held in conjunction with the German Mobility Congress (DMK) from 15 to 17 November 2022 in Frankfurt. For more information, visit www.automechanika.com
TYREXPO ASIA 2021 GOES VIRTUAL The show has become a full digital platform event in 2021 In August, Tarsus Southeast Asia – organisers of the forthcoming Tyrexpo Asia 2021 Show in Singapore – announced that because of the ongoing global travel restrictions in view of the COVID-19 situation, the show would become a Hybrid exhibition with innovative digital elements working alongside the three day ‘live’ event. However, with the latest updates from the Singapore Government, event engagements and experiences are still significantly impaired with high travel restrictions in place which has meant that live international trade shows taking place this year remains difficult.
Therefore, Tyrexpo Asia 2021 will be moving into a full digital event format and Tarsus can confirm its recent partnership with a leading specialist in Hybrid Event Platform Management to present a highly professional virtual online show. “After consideration to ensure a safe and superior quality of our event, the 2021 edition of Tyrexpo will be fully virtual,” Tyrexpo Team Project Director, Alwin Seow, said. “Our intention now is to focus on quality tier one buyers and sellers to immerse in our fully interactive platform, which will involve approximately 1,000 participants to create a focus on only top-quality meetings. “Two weeks leading up to the show before the live show days on the 17th to 19th November 2021, Exhibitors and Buyers will be able to communicate and set ‘live digital meetings/matching making’ before the three-day 24-hour marathon online event.” Tyrexpo Asia Digital 2021 will provide immersive experience and guidance with live engagement
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Australian Automotive Aftermarket Magazine October 2021
and execution facilities to guarantee a perfect level of business negotiations which will include several special features and benefits to all participants, including recommended buyers/sellers, real time access to live chats/video conferencing, Q&A sessions, self promotion, post sharing, speaker audience interaction, screen sharing, and smart matchmaking techniques with event group segmentation. “I cannot thank enough all our amazing stakeholders who have remained strong and supportive of our decision. Our team is confident that the Digital Platform event will provide value to the global tyre and wheel aftermarket sectors during these unprecedented times,” Alwin said. For more information, visit www.tyrexpoasia.com
