SAS Brand Guidelines

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SAS Imagery

Photo Illustrations: Portraits When using people, they should be cut out and placed in a data-designed world. Images should portray the person as heroic and natural; no over the top expressions or body language. Foreground Data illustrations should appear in the foreground to create the effect that the person is immersed in data. The images can appear as white or a vibrant color. Midground People are in the midground of the illustration looking at the camera or engaged in an activity. Background The background is composed of between one to three layers. The layers should be in colors that complement the background color.

SAS BRAND CREATIVE GUIDE

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