SAS Brand Guidelines

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SAS Imagery

Photo Illustrations: At Work When you want to show people interacting with our software, you can find stock photos with the data already overlayed around the subject. These can be used in place of a custom photo illustration with portraits as seen on the previous pages. Foreground Data illustrations are in the foreground to signify that the subject is immersed in a world of data and analytics. In addtion to the data already built into the stock photo, a transparent white vector illustration is added at the bottom to make it more immersive. Midground People are always in the midground, usually at a computer. Consider the fact that the average age of a data scientist is 30.5 when selecting your photo. Background The background is a colorized office environment that helps separate the person and the data illustration.

SAS BRAND CREATIVE GUIDE

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