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AMT 20TH ANNIVERSARY FEATURE
Read all about it! It was September 2001 at our Annual General Meeting when we floated the idea of producing our own magazine. We had already established Austech as a major trade show in the country and felt it was a great opportunity to own and control the editorial and dialogue being raised by our members. It was unanimous when we asked for a show of hands from the membership on whether they would support AMTIL launching a magazine focused solely on the metal working and engineering sector – and hence the AMT Magazine was born.
At that time, for those of you with good memories, there were competing magazines such as Metalworking Magazine, Factory Equipment News and Manufacturers Monthly. These were all well established and respected publications so we knew we were entering a competitive marketplace. We managed to employ Tony Douglas as Advertising Sales Manager. Tony was working for Reed Publishing on the Metalworking Magazine and already had a good relationship with a lot of our members so we hit the ground running. Jim Moon was employed as Editor and Monica Vaughan as Publications Coordinator.
Roll forward three years to February 2005 and we had a massive move to a monthly 84 page issue and upped our circulation to 7,000. John Leah was our new editor and Gabriele Richter had replaced Brigid Fahey (who replaced Monica) as Publications Coordinator, a position she still holds today some 17 years later. The role of Advertising Sales Manager has been held by a number of people over the twenty years with Michael Allan replacing Tony Douglas, followed by Dan Duncan, Anne Samuelsson and now in the capable hands of Nick Raftopoulos.
We had another significant change to our format in June/July 2017 when we reverted back to a bi-monthly publication and increased our page count to 120 pages per issue. We took the opportunity at this time to tweak our masthead and give the magazine a fresh look. We also included the words Your Industry. Your Magazine on our masthead as well. It was important to us that our members recognised and took pride in the fact that this is their’s. That they own the industry association that owns the AMT magazine. October 2021 we had another refresh of our masthead in line JUN JUL with a new AMTIL logo and move to our new headquarters at the Bayswater Business Precinct. So therein lies our journey. Over the coming pages we have included a chronological montage of images that include some of our past covers, some Austech Review great Aussie innovations and stories, technical articles, women in manufacturing, one on one interviews, exclusives, AMTIL events and a look over some of the advertising for our other flagship product, Austech. It too has had a twenty year journey to now be Australian Manufacturing Week. We also have some articles from long term members as they document their twenty year journey with us. Please enjoy the images and stories. AustrAliAn MAnufActuring technology
Our sights were set on a 64 page bi-monthly issue to be launched in February 2002, and so our journey began. The support we had from our members in regards to advertising and editorial was immense. It enabled us to produce a high quality publication, on good stock, distributed to 5,000 people around the country.
In February 2012 we had a change in Graphic Design with Franco Schena taking over from Graphic Heart as our Designer. This just happened to coincide with our ten year anniversary and we celebrated in style with our members at the Carlton Brewery.
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FEB 2022
We have been very fortunate to have had some great editors work on our magazine. Barbara Schulz joined us in 2006 and spent four years with us before handing over to Martin Oakham in 2010. And of course William Poole has now been editor since April 2012 and is about to clock over ten years in the role. Nine years after we started, in February 2011, we changed our masthead. By this stage we were producing a monthly 96 page issue – a massive undertaking for such a small team of people. Our philosophy was simple. Provide good content, strong editorial with local stories, a controlled and relevant circulation list and value for money for our advertisers. This philosophy started in February 2002 and continues to this day.
AMT FEB 2022
Your IndustrY. Your MagazIne.
2022 sees AMT with a new masthead design due to the overall rebranding of AMTIL. It was decided to keep the font treatment of AMTIL's key flagship products consistent. : ARTIFICIAL INTELLIGENCE SUCCEEDING IN THE GLOBAL DEFENCE WORLD CE AEROSPACE & DEFENTech
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