FOOD TO GO
ST PIERRE GROUP CHRIS MCLAUGHLIN
ST PIERRE QUADRUPLES SALES IN SCOTLAND THE WEEK IN RETAIL CATCHES UP WITH COMMERCIAL DIRECTOR CHRIS MCLAUGHLIN TO HEAR ABOUT ST PIERRE GROUPE’S 400% INCREASE IN SCOTTISH SALES IN 2020.
H
ot off the heels of sponsoring the Scottish Local Retailer of the Year category at the SLR Rewards, St Pierre Groupe has revealed the scale of the success it achieved growing sales north of the border in 2020. In what as an astonishingly successful year for the company, it managed to more than double sales in wholesale and quadruple sales in retail in Scotland last year, bucking the category-wide trend in bakery. The Week In Retail caught up with Commercial Director Chris McLaughlin to find out more about how the company
“St Pierre Groupe bucked the trend in foodservice, with wholesale sales in food service increasing by 25%.”
did it, why Scotland is such a priority, and what lies ahead for 2021.
WAS SCOTLAND ALWAYS A FOCUS FOR 2020? We went into 2020 with a very clear UK strategy: to drive our core range into deeper distribution. Part of that strategy was developed to deliver growth in Scotland. As customers shop slightly differently in Scotland to the rest of the UK, it offered unique opportunities.
WEDNESDAY 13TH JANUARY 2021 / ISSUE 38 / SLRMAG.CO.UK / 23
