UNSUNG HEROES
SPAR SCOTLAND MEDIA CAMPAIGN
SPAR RECOGNISES ITS UNSUNG HEROES
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SPAR SCOTLAND LATEST MEDIA CAMPAIGN CELEBRATES ITS STAFF WHO HAVE GONE ABOVE AND BEYOND TO SUPPORT THE BUSINESS DURING THE PANDEMIC.
par Scotland is sharing behind the scenes stories of staff who have been instrumental in supporting the business and communities through Scotland during the pandemic. The campaign rolls out through Spar Scotland’s social media channels and website this month and recognises the vital role that the company’s unsung heroes have played on the front line, helping people to adapt and respond to the coronavirus crisis while also having to adapt to different circumstances and ways of working themselves. Colin McLean, CEO of Spar Scotland, said: “We have a number of individuals who have gone above and beyond to support our business during the coronavirus crisis, working tirelessly to ensure people can work remotely for the first time, or field questions from colleagues concerned about their health, delivering supplies all over the country or serving customers in Spar stores.
“We wanted to launch a new campaign to recognise the hard work and commitment of our people and take some of our key workers and bring them to the forefront so our customers could also see the people behind the brand. “The coronavirus outbreak is challenging every organisation, forcing us to rapidly adapt and rethink priorities. But it is also giving us a sense of purpose and belonging. The crisis has reminded us how much we all rely on the work of others – be it retail staff, delivery drivers, administration staff, all of whom are risking their lives to keep the rest of us fed, healthy and safe. “These challenging times seem to be bringing out the best in our people and I want to say a big ‘thank you’ to our hardworking team. This crisis is a huge test for business agility, and it will bring a new meaning to the idea of ‘team work’ that we have supported for so long.”
WEDNESDAY 13TH JANUARY 2021 / ISSUE 38 / SLRMAG.CO.UK / 39
