The California Lumber Merchant - February 1930

Announcing SANID ETCHEID Gabinet

Made

BAGAC IDOORS!

IIAGAC is now offered in cabinet-made doors, ID -sand etched in fifteen exclusive designs!

In many respects, Bagac is similar to Teak. It is a hard, tough, dense-textured wood that lends itself ideally to sand etching. Its rich colorings .. . its beautiful grain and its closely-knit texture, all contribute toward unusual effects when etched with sand; allowing the execution of intricate, lace-like designs contrasting beautifully with the roughened background.

And too, sand etched cabinet-made Bagac doors are available in a wide range of attractive designs; in single panel, three panel and slab doors. Anyof these designs may be had in either Bagac, Bataan or Lamao, the registered trade names of hardwoods produced on our own concessions in the Philippine Islands.

Sand etched cabinet made Bagac doors offer lumber dealers new sales possibilities and added profits. Vrite for folder and complete details.

J. E" MARTTN Mmging Editor

A.M.THACKABER

Clrculatlo Muager

THE CALIFOR}.IIA

*LUMBERMERCHANT

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Inccporated

How Lumber Looks

Douglas Fir.-Orderg for lumber received by 212 wiilb in the Douglas fir region of Oregon, Washington, and British Columbia dnri.rg the pad four weeks have exceed'ed production by 12 per cent, according to reportr received from the mills by the West Coast Lumbennen'r Association. This favorable rpread was due to tfie fact that production during thir period war far below normal as a reeult of the prolonged rpell of cold weather, which war preceded by a heavy fallof Enow. Dunng part of this time most of the West Coast millr were rhut down completely or were operating on red'uced schedules.

Production, orders and shipmentr at 212 miilc for the week ending February 1 were reported to the Association ar follows: Production, ll2r537r047 feet;Orden, 129r373,490 feet; Shipmentr, 123,98O,80G feet. Orders were 14.96 per cent over producti'on and shipments 1O.17 per cent over the output.

The California rnarket showed practically no change during the past two wedks and the demand continues light. Pricer remain about the rame. Following the revere weather in the Northweat many of the mille have resutned operations but on accormt of the log rhortage itwill be a week or two before the industry as a whole ir back to nonnal. Orring to the ooarcity of clear logs, all items in clears are firmUnrold lumber et San Pedro on February 12 totaled 12r459rd)O feet. Cargo arrivals at this port for the week ending February E totaled 8r718r0,fr) feet, the lightest weekly arrivah for a long peri,od.

Redwood.-The Redwood market rhows very little change. The demand is fairwith prices remaining about the same. There ir a good demand for structural. For the

A.'\ry'. Ninemire Covering Arizona Territory

A. W. Ninemire, for many years connected with the lumber industry in the Northu'est, is norv covering part of the Atizona territory for Hawk Huey, the rvell-known Arizona rvholesalerivith headquarters in Phoenix. Mr. Ninemire wbsformerly vice-president and sales managel' of the N & M Lumber Co. at Rochester, Wash. When the N & M plant rvas destroyed by fire in 1924, he went to Arizona and was connected with the Tohn A. Tohnson Lumber Co. until the fall of 1928, rvhen he went bick to the Northwest. I\{r. Ninemire has just returned to Arizona again.

ELMORE KING EI.IO CBONCE EURNETT VISIT LOS ANGELES

Elmore King, King Lumber Co., Bakersfield, and George Burnett, Burnett Lumber Co., Tulare, s.pent a few days in Los Angeles around the first of the month attending to business matters.

week ending February l, the California Redwood Arsociation reported production from 13 rnills as 5'92O'0OO feet' shipmentr 5,919,000 feet and ord€rr 4r899,O(X) feet.

California Whiteand Sugar Pine.-The market hae rhown conriderable improvement during the part two weeke. The mills report rnany inqtririec received. Pricer are steady. For the week ending February 1, the California White and Sugar Pine Arsociation report production from 17 mills ar 3,799,OOO feet, ahipmentr, 13,238,(XX) feet and ord'err l4r972,(XX) feet.

For the week ending February 1, t{re curTent relationrhip of shipments and orders to production for the first five weeks of the year, based on reports from the regional e.rsociations to the National Lumber Manufacturers' Aerociation, ir as follows:

Wert Coast Lrmlb€rrn€nts Agociation-p1q{qstien, 569,789,000 feet; Shipmentr, 617'640,00O feet; Ordere' 660,411,OOO feet.

California White and Sugar Pine Arociation-Productionn 26r246.,O0{J; Shipmentr, 751576'000 feet; Orderr' 78,133,(X)O feet.

California Redwood lssociati6n-p1ed'uction, 361529r(X)O feet; Shipments, 27,388,OOO feet; Orden, 31'466'(XX) feet.

So$thern Pine .dsrociatielProduction, 2791737 rOOO feet; Shipmentr, 256rO11'000 frt; Orders, 279,667,00o feet.

Total Hardwoodr-Production, l92r024rfrJ,O feet ; Shipmenta, 157,634'00O feet; Otderr, 165'879'00O feet.

Wrightson Lumber Compony, i Ltd., New Yard

J. W. Wrightson, former British Columbia lumberman, who for the past trvo and one-half years has been connected rvith the Hammond Lumber Company, Los Angeles, has opened his own yard, the Wrightson Lumber Company, Ltd.. at 11609 Victory boulevard. North Hollvwood. Calif.

/ BEN BYRNES MOVES OFFTCE

v M. T. "Ben" lJyrnes, wholesale lumberman, has moved his ofiice to 24 C;lif.ornia Street, San Francisco. His new telephone number is KEarny 106'6.

J. E. HIGGINS, JR., SUFFERS EYE INJURY

J. E. "Ted" I{iggins, Jr., of the J.E. Higgins Lumber Company, to one of rttary 4.

San Francisco, received a very painful injury his eyes while playing a game of squash FebMr. Higgins was confined to his home for some days as a resuit, but is now getting along nicely.

Says Paul Bunyon,

"Now it the time we all think of Spring when thc water start3 to run down thc logging roade and woolen undcrwea-r bcgine to itch on warm daye . . the lumberjack ir aching to blow hie rtake, the jobber ir trying to 6gure himrclf out even and the farmer ir wondering what ir going to happen to him thie year . I rechon the town fcllera have to do conriderable head lcratchin'too."

THE LUM BER MERC HA NT

muet do a lot of "head scratching"thisycar . . will he listen to the fainthearts or follow the forwardlooherE . if he decides that there is business to be had, if he hustles for it, he must get the ammunitionto hgstle with . . he looks over his inventory and lists what he needs to fill out his lines and brighten up his stock.

Nowadays when freight mov€E freely he does not have to carry a heavy stock for future needs . thatis, if he knows where he can buy it whenheneedsit...withMIXEDCARShiscapital is multiplied for he buys "less than car lots" at "caf, lot" pricee and "car lott'handling costs.

RED RIVER MIXED CARS CALIFORNIA, PINES

Californra White and Sugar

Logged, milled, manufactured and shipped at one point.

LUMBER yard and factory stocks . ..SASH and DOORS stock and special. PLYWOOD and VENEERS for industrial and architectural uaeE . . INDUSTRIAL ITEMS laminated, cut, turned to order. PATTERN LUMBER the extra wide and thick ahops MOULDINGS standard and special BUILT-IN UNITS cupboards, nooks, ironing boards, folding fixtureg. .. .

Mahe up a trial car. Keep close account of its costs. You u,iil probably become a rePeater, we hdve them in 43 Stotes.

Trede Mark "Producers of White Pine for Over HaIf a Century"

Vagabond Editorials

By Jack Dionne

The other day I saw experiments of various kinds conducted with a new building material. It was at once amazing and convincing. It was a lumberman who was doing the experimenting. I can truthfully say that I never saw a building product of such great practical usefulness. You can do more useful things with that stufi, and things of huge variety, than is easy to believe. It can be'sold and used for a thousand practical building purposes. I got a real "kick" out of the demonstrations. And the wonderful thing about it is that it is manufactured byr afirm that doesn't believe lumber journal advertising pays. Obviously it would be of no value to this, producer if I were to tell the thousands of retailers who are reading these words, just what that material is, and the amazing things that can be done with it. Otherwise it would make a great story.

A sideline that the lumber merchant can sell, any time of the year and in any sort of territory, is cedar lining for closets and clothes rooms. There isn't a home anywhere, unless it's brand new and fully equipped, that doesn't need at least one cedar lined closet. The live merchant can sell that idea to the wife of the farmer, or to the wife ofl the city mansion owner. You can take the old closet and cedar line it, or you can build a new cedar lined closet, or you can show Jhem how to go into their attic and board off a big closet space, cedar line it, and have a wonderful place for their clothes to hang in or out of season, where the moths will not touch them, and the creeping, crawling things will not venture. It doesn't make any difference how bad business is in YOUR territory, you CAN sell cedar linin! for closets. Anyone can that goes out and tries. While you're waiting for new homes to develop, make some money out of old hornes.

That's the thing .n", "L"1," lnn""t" to me with regard to built-ins. You can sell them when there isn't a house billin sight. The same instinct that causes people to buy new clothes, and hats, and shoes for the new season, will make them interested in renewing their old homes. particularly the kitchen and the bedrooms. I went into a big rambling old home the other day that had just been fixed up with built-ins. In one big bedroom they had installed a built-in fixture, without even building it in. It was a three-unit piece, with a vanity in the center, a cedar-lined closet on one side, and a wardrobe with drawers, shoe rack, 'etc., on, the other. Having plenty of room they just nailed it to the wall in a corner, and it made'a wonderful room out of what had been a big and barrerr one. Oh, my retail friends ! If you'll just inject a little brains and energy into

your merchandising, it won't make any difference whether you sell house bills or not. You can still do a wonderful business'

The National Retail Hardware Association has a slogan that's worth while. Here'Tis. "Business is THERE. It's up to the individual t6 bring it HERE." This association preaches and teaches its members that there is alwayS plenty of potential business in any and every territory, no matter how bad business may seem, looked at from the purely drop-in viewpoint. I believe that just as firmly as I believe in, the pulling power of gravity, the killing quality of carbolic acid, and the laxative effects of castor oil.

I have just finished reading a booklet on "Business Opportunities" issued by that organization, ten full pages of which is devoted to telling and showing by means of maps, how a little onehorse retail hardware merchant in a town of less than a thousand people, located in, the center of an agricultural district of Illinois, created a marvelous demand for stoves and ranges, at a time when the stove and r:rnge business was so dead that he had not had a drop-in sale of that sort formonths. It's a great story, and one that would appeal to every ru;al *relriler of lumber.

It recites a genuine effort to create business where there apparently was not any. It shows beyond a doubt how magnificently such things CAN be done. This small town dealer whose stove and range business was dead, hired a high school boy in vacation time to go out in a Ford, stop at every human habitation in the mapped out sales district of this retailer, and bring in a card for every habitation listing the stoves and heaters used" the make and age of each, whether or not the occupant owned the property or was a renter, the name of the owner, etc. It cost him just $18 to get this complete file of information. With this in hand he made some most interesting reference maps of his sales territory, and went out, himself, to do the selling. He sold more stoves and ranges in two weeks than he had sold in the previous two years, and built up a future prospect chart that will be continuous. This school boy, for $18, listed seventy thousand dollars worth of prospective business for this hardware dealer, in stoves, ranges and fences alone.

***

Apply that same sort of -enterprise to the retail lumber business. There isn't a lumber territory discoverable where automatic business is more thoroughly dead-apparentlythan in this hardware dealer's district. I have no authority

(Continued on Page 8)

Watnut-

Philiopine-Mafiognry

rrmHOCANy

White kdar

RED GUM

Qu$terdFisad pnselcctedORE G ON PINE

PTYWOOD and VENEERS

'We carry the largest and best assorted stock of Plywoodwest of Chicago. Our well assorted stocks, ourwell known dealer policy and our central location guarantee the kind of service you dembnd. Progressive lumber merchants should carry these quality products. Familiarize your trade of the advantages of using Plywood. For remodeling ind modernizing they are real economy.

Also a Conplr;tcLirc of PressedWooilMouldings

SEND FOR THIS BOOKLET

91j-967 sourrr ALAMEDA sTREET

Tclcpbona T\irit1 cr.57

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I nterior D ecoralive P anels.

Vagabond Editorials

(Continued from Page 6)

to say so, yet I am convinced thatthe National Retail Ilardware Association, Meyer-Kiser Building, Indianapolis, Indiana, would gladly send that folder, "Business Opportunities", to the lumber dealers who write and ask for it. It is worth any nominal sum they might ask, and any lumber dealer that reads it and doesn't get a "kick" out of it-one that will help his business-otrght to arrange for his own funeral and guit*ch:*?* the undertaker.

Too many of us, when we receive a business suggestion from an outsider, are inclined to say, "What do you know about this business? You've had no real experience in it?" Which is a silly question and a foolish viewpoint. Remember, when you are inclined to that attitude, that it was a school teacher who had never had any cotton experience who created the cotton gin; that an army officer became the father of photography; that the electric motor was developed by a book-binder; that the typewriter was developed by a farmer; that the pneumatic tire was the creation of a doctor; that the typesetting machine was the idea of a grocer. Outside opinions have re-made plenty of industries. Don't discard it, just because it comes from a nonlumberman

Many unpleasant things may happen to yorlr physical business assets and properties. Depressions may come. Trade may fall off. Collections may drop. Profits may disappear. Prospects may become gloomy. Inventories may depreciate. But there's one asset which, if you recognize it, and cling tightto it, and keep it in good working order and in plain view all the time, will keep your business riding high, and that is your own PLEASING PERSONALITY. Don't underestimate it. Don't overlook it.

It's the greatest'thing you have or can have in your business. It surpasses in continuous value all your other business possessions. Keep it polished and iq.good condition. "Let your light so shine, etc."

"FIow can price cutting be "tfp"af" asks a well-known American banking authority. And then he answers his own question as follows: "Onlyby casting out the craze for volume and the fear of not getting the volume. This means: (a) The scientific quoting of prices based on actual cost plus reasonable profits; (b) sticking to quotations; (c) going after only a reasonable proportion of the total business; (d) sticking as much ras possible to your own ec(F nomic territory; (e) getting business by sane and ethical methods and making sure of a legitimate profit on it."

rt has often been ,"ia trl"t:;" is not really made until the money for the goods is collected. Forbes Magazinc adds a good thought to that one. It says: "A sale is nevcr made until the customer is satisfied."

Owen D. Young, one of the big men of America today, is quoted as saying that the way to get the most happiness and satisfaction out of life is "not to expect very much-" Then you are more likely to be pleased with what you get. Lowering your expectations will increase your average of satisfaction. Good philosophy. It is less wise to hitch your wagon to a star and start working star-wards, than it is to start your wagon in a good direction, work like the very devil to drive it along, and then view with surprise the ground you have covered. It's got star chasing beat to death for results and satisfaction. both.

Burnett-Carr Lumber Co. Sold J Progress Lumber Co. To Spaulding Lumber Co. Incorporated

Progress Lumber Company of Redwood City has been incorporated with a capitalization of $250,000. Paul M. P. Merner is president of the company.

The W. R. Spalding Lumber Co. has bought out the yard of the Burnett-Carr Lumber Co. at Exeter. O. W. Carr has taken over the management of the Spalding yard at this point.

BEAUT|Y and UTflLmfV Distinction

Dignity

Character

All are embodied in this home.

These ANZAC walls make for Sturdiness, Rigidity and Beauty.

NOTE THE RUGGED APPEARANCE OBTAINED FROM THE HEAVY SHADOW LINE AND MTTERED CORNER. NO BLANK SPOTS HERE TO BE DRESSED UP OR HIDDEN.

THIS HOUSE SETS OFF A GARDEN, BUT NEEDS NO LANDSCAPING TOIMAKE IT ATTRACTIVE.

too% Redwood exterior insures Durability, Long Life and Economy in Xaintenance.

REDWOOD MAKES A HOUSE A HOME.

Let )zorr builders see what can be done with Red.wood Srnall Lromes. ln

OR. H, L. JENKINS RESIOENCE, ARCATA. CALIF.

West Coast Lumbermen's Association Holds Annual Meeting at Tacoma

Suggestion by Col. W. B. Greeley, secretary-manager of the West Coast Lumbermen's Association, that the lumber industry hold a conference with the Federal Trade Commission to help in working out its marketing problems, was one of the features of the annual meeting of the association held at the Winthrop Hotel, Tacoma, January 31.

The morning session was taken up with a discussion on the marketing and merchandising of West Coast Hemlock. The principal speakers on this subject were A. H. Landram, St. Paul & Tacoma Lumber Co., Tacoma; A. E. Mclntosh.

Clark-Nickerson Lumber Co., Everett, Wash.; F. R. Titcomb, Weyerhaeuser Timber Co., Tacoma; Roy Morse, Long-Bell Lumber Co., Longview, Wash., and R. W. Vinnedge, North Bend Timber Co., North Bend, Wash.

Col. Greeley read a paper bv George S. Long, chairman of the executive committee of the Weyerhaeuser Timber Co., entitled, "The Immediate Future of Hemlock."

The afternoon session was started by Col. Greeley, who read the association's survey of produition in l9D,-rvhich showed that the 706 mills in the Douglas Fir region produced lO,l47,O28,M feet in that period, and thit 145 of these mills produced 8,033,893,000 feet of this total, or 79.2 per cent.

The following board of trustees was elected : Everett district, H. A. LaPlant, Lyman, Wash.; Everett district, H. W. Stuchell, Everett, Wash.; Seattle district, R. R. Fox. Seattle ; Tacoma district, Ernest Dolge, Tacoma; CentraliaChehalis_.district. J. E. Witson, Wilville, Wash.; Grays Harbor district, T. W. Tebb, Aberdeen, Wash.; Columbia

A. D. SQUTRES rN ARTZONA

. Arlo D. Squires of Lillard-Squires Company, Los Ange- les, is spending a month calling on the tiade at Phoen-ix, Albuquerque, El Paso and othei points in that territory.

W. E. PERRY VISITS LOS ANGELES

_W. E. _f,grry, manager of the Algoma Panel Company, Algoma, Wisconsin, has returned to his headquarters-after spending a week in Los Angeles.

River district, J. D. Tennant, Longview, Wash.; Portland district, R. H. Burnside, Portland, Ore.; Willamette Valley district, A. C. Dixon, Eugene, Ore.; Oregon Coast district, H. W. Bunker, Marshfield, Ore.

President J. D. Tennant followed with an address of the progress of the association in the past year, and an outline of the objectives for 1930.

' Chas. S. Keith, president of the Central Coal & Coke Co., was unable to be present, but a paper prepared by him entitled "The Trend of Southern Pine Production in the Next Five Years and Its Effect Upon West Coast Production" was read by Judd Greenman of the Oregon-American Lumber Co.

Secretary-Manager Greeley presented his suggestions for the betterment of the industry in his address, "Charting a Course for the West Coast Lumber Industry."

H. W. Preston of the Silver Falls Timber Co., Silverton, Ore., then addressed the meeting on the subject of reducing shipping weights to the actual weight basis, and the proportionate increase of the mill base price.

A brief halt was made for dinner at 6:30 p.m., after which an evening session was conducted.

Kenneth Smith, secretary of the Lumber Dealers' Association of Los Angeles, discussed the subject of co-opera- tion between the West Coast manufacturer and the ietail dealer, and urged the manufacturers to spend more money on research.

The last speaker was J. W. Spangles of Dexter-lforton National Bank of Seattle, who talkid on"The Value of Co-operation in Modern Business."

..ANDY'' DONOVAN IN SAN DIEGO

Andy D-onoygq, Lo_? Angeles, Southern California repre- sentative for Hobbs-Wall & Company, has returned fiom a short business trip to San Diego.

G. B. WATERMAN VISITS

G. B. Waterman, IJnion Lumber cisco, recently spent several days in NESS.

LOS ANGELES Company, San FranLos Angeles on busi-

Southern California Lumberman Makes Suggestion to Redwood Industry For Reviving Business

In our Vagabond Editorials of recent date we discussed the Redwood situation, expressing the opinion that marliet development and NOT curtailment, was the hope of that industry, and the belief that the curtailment road, unless bolstered with forceful and intelligent efforts to create markets for Redwood, would lead down the road to forgetfulness.

We have had many, many returns from that editorial, rlone of them critical, most of them indorsements. The Holmes-Eureka Lumber Company, of San Francisco, copied the editorial and gave it further distribution. The Great Southern Lumber Company of Bogalusa, Louisiana, who are heavily interested in Redwood distribution, copied it and sent it to their trade.

One response to that editorial seems worthy of reprinting because it makes some suggestions for Redwood trade extension work in California that are at least worthy of consideration, because they touch one vital spot, namely, the admitted fact that changes of home building fashions from the broad-eaved wo,oden bungalow was the biggest blow that has come to Redwood. This writer suggests that the Redwood people get busy and get up some new styles, which suggestion is filled with wisdom, if it can be done. And if they agree with Mirabeau that the word "Cannot is not in my vocabulary'', it might be worth trying.

The author of this suggestion asks that his name be withheld from any publication of his idea, Vhich is as follows:

"Of course it is the stucco house that originatedr in Los Angeles that put Redwood on the toboggan but the stucco house.did not come in on account of the high price charged for Redwood Siding by the mills and the difficulty i4 se. curing it at the height of the boorn here. Most retailers think that high prices and scarcity of this siding were what brought stucco into being, but that isn't so. This is proven by the fact that the stucco wall costs more than one made out of Redwood Siding, so price had little to do with it. Redwood Siding had had its period of popularity and a change in fashions was due. When stucco'really got gc ing here it forced out of style not only Redwood Siding, but also the old type of architecture that was built around it, the so-called bungalow with its verge boards, overhanging eaves, wide Redwood door and window trim, Redwood bevel sill, porches, etc.

"Los Angeles is the style center for house designing just as much as Paris is for women's clothes. A style starts herc and spreads all over the country. I believe the time is ripe right now for the Redwood fellows to use their heads and bring out something new in the way of house architecture that will put the skids under stucco. -I belieee people are

tired of a stucco house and if the rest of the winter turns out to be as wet as January has been so far, the majority of stucco house qlrrners are going to be more than disgusted with their homes. What the Redwood people ought to do right now is to commission a good architect or more than one, to make a study of different types of house co,nstruc-' tion from other countries. There are countries where,wood is largely used in building of homes and they have evolved a distinctive style of architecture, the Scandinavian countries for instance. If necessary, have the architect go there and make investigations on the ground. Then the Redwood sawmill people should come down herer to Los Angeles and build several exhibition houses, showing the nenr type of architecture that is going to be popularized in Southern California. Of course, it will be necessary to do a lot of advertising and they will have to hold open house, borrowing the furnishings from some big furniture store; get the big searchlights from the studios and have the Baby Wampas Stars act as hostesses. They would get a tre mendous amount of advertising out of it and people can see exactly what the qew house is going to look like. I admit it is going to cost some money to build these houses but it will all come back to them as when the house has served its purpose it can be sold probably at a profit.

"A person would not feel like building in Los Angeles a house with the present Redwood Siding on it even if he preferred a wooden house to stucco. It would look sErreral years older than the rest of the houses on the street that were built of stucco and he would have difficulty some day in disposing of it. At the present time ifI were going to build another house, I do not know what I would build- I would not want a Redwood bungalow, they are out of datc; stucco is not good in my estimation for an exterior wall; this leaves only brick veneer. Now here I am in the lum.ber game and sold on the idea of wood for home construction and it looks as though brick is the only thing I could use. There must be hundreds and hundreds of people here in Los Angeles who want something besides stucco and yetwhat can they get? Nothing new or original is offered them. I know, of course, there are books put out by the Redwood Association, but what do they amount te mostly a rehash of old designs. If some of them. are a little different, it is only a sketch and to my mind that spoils it for the prospect right away. He thinks if that particular design is any good he would be shown a picture of the actual house and not just an architect's drawing. I think it is a wonderful opportunity to get right in now and o'frer prospective home builders something new in the way of a distinctive type of architecture at the same time using Redwood for the exterior walls." '

eilles aneqaulled, for sheuthing papefee

f,N order for sheathing ll, ptper followe natu' rally a eale of siding, flooring or roofing. Heretofore marlv dealere have heeitated topush this item, knowing that ordinary paper teareo puncturee and bunchee up in application.

The introduction of Siealkraft' howevero has changed thepicture. Over SrOOO dealers now iecommend and eell it for ute over sheathingand under floors and roofs. Besidee being a positive stop for infiltrating airo moistrire, imoke and-dust, it is clean and easy to handle. Properly appliedo it ereates a practically continuous membranet without f,olee and patches. You canback it to the limit.

And we helpyou to move Sisalkraft- Send your list of cohtractors with your order and we can start ourresult-getting sales promo. tion plan working for you.

THD SISALK.BAtr-T CO.

2O5 W. Wacher lDrlve (oonrl Stetlon)e ehleagJo

Thc rcmarkoble features of Sieolkraft's cot structizlnuhich gioe it unbelicooble strengtfu imperoiousnest to air and, rnoistureo and. cl e an I in e a aa r e shoun in thit cross-section sketcll.

(Regbbred A. S. Paun Ofie)

"Modern Lumber Merchant Can Merchandise Specialties Profitably"

By Fred Tomaschke, Advertising Counsel for the Built-In Fixture Co., Berkeley, Cdifornia.

The lumberman of today has a big opportunity to develop much additional business by merchandising building specialties.

Selling lumber is like selling any staple article where necessity is the major factor on which sales rest. One of the greatest factors to be considered in sales promotion is desire. More people are impelled to purchase articles because of desire to possess them, than for any other reason.

Built-in kitchen fixtures are articles that fall under the heading of things we want. Two-by-fours and sheathing and lath and shingles are things the great American purchasing agent-the good housewife, never thinks of unless there is a leak in the roof, a hole in the wall or the house catches fire. When she goes to survey a new house or a model home a's a prospe-tive purchaser, does she inquire about the kind of lumber that was used in building the structure? Does she care whether pine or cedar shingles make the roof covering? Perhaps she should, but that is not the point. The answer is-she does not !

But ninety-ninelvomen out of every hundred will think the orchid colored sink tiles and the black porcelain door handles and the flour bins and drawers and kitchen cabinets are "just adorable". They think of compact, well arranged and well built kitchen fixtures, as something that will give them real pleasure. They survey built-ins with eyes of desire. This desire grows and grows until it is finally satisfied, which means that someone's cash register rings an accompaniment to her fulfilled desires.

And remember, it is the housewife who does the purchasing. Friend husband is passive in his interest and desire when it comes to most of the commodities of life. His desires are not as keen and he usuallv puts out his monev for the things hiswife thinks they-should have for thl home.

Articles, such as built-ins, make a direct appeal to one of the strongest human instincts-the possessive instinct, and when you arouse the possessive instinct of a woman,

you have started something that means the expenditure of money. Any married man knows this. It is axiomatic. Ofier for sale the things that women want, the things that arouse their desire, and make money.

Arrtomobile manufacturers learned this fact some years ago. They began to feature beauty, color, convenience and luxurious fitments, instead of mere mechanical adequacy. These things appealed to the feminine heart and aroused the interest which made the purchase of a new car a matter not of necessity, but one in which actual desire overcomes all natural resistance to the business of parting with money. Manufacturers of many other articles took the tip and today every effort is being made to create this desire to buy, in the feminine heart, by featuring color, shape, size and other preference features in stoves, alarm clocks, bath-tubs, sinks, n'ashing machines, carpet cleaners, egg beaters and "what-have-you."

And why has all this change taken place? Because it rings the cash register. Woman wants what she wants when she wants it, and usually she gets it. Built-in fixtures are on her list and well at the top at that, and lumber merchants who display a line of these fixtures and merchandises them with any degree of intelligence, will go a long way toward overcoming the dullness of selling mere staple material which is handicapped by an almost total lack of any "preference feature".

One of the great advantages of the built-in line is that it can be sold as a separate issue from house construction. The very fact that thi housewife can make her old kitchen as modern, convenient and attractive as the one she saw in a magnificent model home, by installing the built-in features she has seen on display orin advertisements, creates a continuous demand for these fixtures and places built-in cabinets in the same class of fast-selling meichandise as- radios, washing machines and mechanica-l refrigera- tors. Why should not the lumberman be the one to make the sale of built-in furniture-display and merchandise this popular specialty-and make the profit?

NEDIlrOOD

E. L. Reitz Enteirs Wholesale Lumber Business

E. L. Reitz

E,. L. Reitz has announced his entry into the wholesale lumber business and has opened an office at 533 Petroleum Securities Building, Los Angeles, where he will operate as the E. L. Reitz Company.

Mr. Reitz has been associated with the wholesale lumber business in Southern California for the past ten years. He was with the Hart-Wood Lumber Co. for the past four years, and prior to that was connected with the J. R. Hanify Co. Mr. Reitz is airanging fora direct Douglas fir mill connection in the Southern California territory. The E. L. Reitz Company will specialize in lumber and lath.

J. WALTER KELLY ATTENDS CONVENTIONS IN NORTHWEST

California and 1930

Mountains cloud enfolded, Shores of gleaming sand, The Nevv Year and Springtime Are tripping through the land. "This is California," Sings the infant bold, "Clothed in radiant tapestries, Blue, and green; and gold.

Forests, rills, and rivers, Vales by soft winds fannedThe New Year and Romance Are loitering in the land; Whispering the story Of the days of old, When the whole world answered To the cry of "Gold !"

Sunlit roads and citiesWith a fairy wand, The New Year and Purpose Are wandering through the land; Visioning the glory Of the days to be, fn our California By the sun-down sea.

_

Kelly, district sales manager of the Chas. R. McCormick Lumber Co., San Francisco. returned Februarv 3 from a week's trip to the Northwest, where he went for the purpose of attending the annual convention of the American Wood Preserveis'Association. held at the Olym- pic Hotel, Seattle, January 28 to 30, and the annual m-eeting of the West Coast Lumbermen's Association, held at the Winthrop Hotel, Tacoma, January 31.

Mr. Kelly said that up to the time he left the Northwest the ice had not gone out of the rivers sufficiently to allow the towing of log.booms, with the result that many mills were still shut down after the cold weather had let up owing to shortage of logs.

DR. D. F. BROOKS

Dr. D. F. Brooks, president of the Brooks-Scanlon Lumber Company, the Powell River Co., Ltd., and other affiliated concerns, died at Palm Springs, California, January 21, af.ter having had a stroke of paralysis two weeks previously.

Dr. Brooks was born in Redfield, N. Y. in 1849, and first entered the lumber business in 1887.

True hearts and loyal, Willing, faithful hands The New Year and Will-to-do Are walking through the land. Beauteous California, From your skies of blue, Smile upon the toilers Making dreams come true. Adeline M. Conner.

OREGON LUMBERMAN VISITS BAY

John N. Elder, sales mahager of the Western Lumber Co.. Westfir, Ore., lvas a recent visitor to the San Francisco Bay district.

M. A. HARRIS BACK FROM VACATION TRIP

M. A. IIarris, Van Arsdale-Harris Lumber Co., San Francisco, returned January 27 f.rom a inonth's vbcation spent at La Quinta, near Indio.

S. E. SLADE LUMBER CO.

ESTABLISHED 1885

lfholesale Cargo Shippers of Douglas Fir and Spruce Lumber

Representing in Califomia

THE E. C. MILLER CEDAR LUMBER CO.

V/ITH MILIS AT ABERDEEN, V/ASHINGTON

MANUFACTURERS OF MILLER SHINGLES AND MILLER CEDAR LUMBER

A fresh field of profit in OR,BO-DfPTeS NBW IIANI)T.TBONING OABTNDT

HERE'S A WEALTFI of exca profit for you in this newest CreoDipt product! This built-in all-steel ironing boardpivots from side to side for greater ironing convenience s. has no supports or braces to get in the way . . . won't warp, burn or wear out . folds neatly out of sight into the wall when not in use. Can you think of anything more appealing to modern housewives?

The Handi-Ironing Cabinet is easily the greatest improvement ever made in itoning boards. Yet it costs only a few dollars. ft's a unique new selling point for builders of new homes and apartment houses-and that spells profit for you.

Look at the photographs on this page. Picture for yourself what a help the Flandi-Ironing Cabinet would be in your own home. And remember that like all Creo-Dipt products. Handi-Ironing Cabinets are sold through retail lumber dealers. Write for complete information.

The Santa Fe Lumber Company San Francisco, Calif.

(Northern Representative) CBE

West-King-Peterson Lumber Company San Diego, California

The Hipolito Company 2021 S. Alameda St. Los Angeles, Calif. (Southern Representative) Makers

Vood in paste form

l. Out of Sight. Takes up no room at all when not in use.

2. Turns Easily in either directionhas no supports or braces.

l. No Danger of Fire when iron is stowed safely in steel compartment.

Cooperative Possibilities in the Development of Better Farm Structures

*By Max E. Cook, Mem. A. S. A. E. Farmstead Engineer, California Redwood Association (*Pa,per lrrescnted at Annual Business ond Midwinter Meeting, Pacific Coost Section American Society of Agricultural Engineers, January 27, l93O). Mar E. Cook

It.is becoming more generally apprcciated that successful solution of farm structure problems Jepends on cooperation-not only between ourselves as Agricultural Engineers, but wit6 all agricultural workers and interests as well. We need to cooper-te with agricultural scientists, investigators, research workers, and in fact with every one in any iay .ottcetned, connected with, or engag.ed in agriculture.

Th" .o-p.tent and intelligent farmer.is alrn'ays-seeking counsel and guidance in connection with his brrilding upkeep and its lquipment-in the modernization of old and the'develop-ett of new structures' More and mote he is appealing *;ttt ttit building and remodeling problem.s to his F?m Aivisor, his State College of Agriculture, Agricultural Engineers and various Extension Workers. On the other hand. his lumber dealer, who handles the materials he needs in his structures, is the one he usually consults regarding plans and materials. He is unquestionably influ"enced bv his retail lumberman more than all other agen' cies combined.

Dealers in lumber and building materials in farming communities face a responsibility that challenges their best thought and skill. In the absence of building'ordinances in country districts the retail lumberman must, to a great extent, be relied on to prescribe sound methods of construction and proper use and types of materials as well as assist in the design of the structure into which they are to be incorporated. IIis very success in the retail lumber business is largely based on his ability to give reliable building advice along with dependable materials for the purposes furnished. An appreciation of the farmers' needs and an underStanding of farm building requirements, linked with a knowJedge- of building materials, good planning. and sound construction methods, are invaluable assets to the business of the dealer and farmer alike.

That dealers are alive to the opportunities for real accomplishment in this field is evidenced by the number of highly successful recent Farm Building Conferences and "Llmber Schools" held throughout the country for the purpose of familiarizing lumber dealers, farrn carpenters and mechanics in building trades, with the latest recommended practices in the planning of better farm buildings. These FarmBuilding Conferences, and particularly the round table discussions programmed as a part thereof, have proved valuable, too, in bringing our Agricultural College authorities and Extension Service Workers and lumber dealers closer together in a cooperative effort to solve common problems and better prepare to render building service to the farmer.

California had its first Farm Building Conference for lumbermen here at Davis last September under the auspices of the University of California and the Sacranrento Valley Lumbermen's Club-a one day meeting, most ably organized and conducted by Prof. H. B. Walker. It was a

very successful meeting, with some 75 lumbermen, and close to 100 total in attendance. Retail dealers throughout the State have asked for more of these. Typical of their reaction is the following extract from a letter from one of California's most progressive retail lumbermen:

"Afterallis said and done, in the two Central Valleys, the main bulk of the lumber business is with the farmer. Especially the small yard man should be educated in order to advise his customers on their requirements. Anything we could do to get the branch yard managers to such Conferences as you speak of and get them to think of giving their trade quality material would be doing the whole industry a favor."

Whether these Farm Building Conferences be regarded in the light of Short-Courses here at Davis or elsewherewhether they be in the form of small group meetings with district organizations, a personal contact with an individual -an organized f.arm building inspection tour, or merely an occasional trip intoa farming community, we should never waste an opportunity to cultivate and promote cooperation with the retail lumberman who seryes the farmer.

The successful joint efforts of Agricultural Engineers and representatives of tractor, implement, and machinery manufacturers, electrical appliance and power concerns, and others, should encourage those of us interested to work more closely with the farmers' building material headquarters-the retail lumberman. He is potentially one of our strongest allies.

As representative of effective results that may be secured by enlisting such support in our efforts to contribute toward better farm structures and render service to farmers and agricultural interests. I should like to teil you something of the cooperation between retail lumbermen and the California Redwood Association. You are all more or less familiar I believe with our Agricultural Series of Redwood Bulletins and the set-up of our Agricultural Service Department.

(Mr. Cook at this point-having previously distributed to those present an illustrated folder, descriptive of the Service; specimen bulletins, 'terms under which the Service is installed with retail dealers, etc.-briefly reviewed subjects included in the series to date, and announced 6 new bulletins now in process and soon to be issued, covering Feed and Shelter Barn, "Back-Yard" Poultry House, IJ. C. Type Septic Tank, Milking Barn, etc.)

We now have 1250 subscribers to and users of this serv-

Although our efforts have been more or less confined in the past to California and Arizona, the Service has been installed by us with dealer-subscribers in 1O States. Mill members have purchased over 4O0 sets for their field representatives and for complimentary presentation, putting this

(Continued on Page 22)

SACTORY BRANCHES

SEATTLB , . TlTDextcrAveouc

BBLLINGHAM l4l7 Statc Sceet

SAN rRANCISCO r8o Twelfth St.

LOS ANGELBS 77O Est Ninth St.

SAN DIEGO l2o8 Markct Sueet

PORTLAND 267 Paciic Street

OAKI-{ND 164o Eert Twelfth St.

TACOMA 5O3 Puyallup Avenue

SPOKANB . . llz6SecondStreet

YAIilMA 116 South Secood Sceet

DISTRIBUTORS

DBNVER, COLORADO; SALT LAI(B CITY, UTAH; CASPBR, VYOMING; SANTA rE. NErW' MBXICO; PUEBLO, COLORADO; Mountain.Truck Corporation.

VANCOIJVER, B. C., FageolMotors

Sales Canada Ltd., 2781 4th Ave. West

\/I CTORI A, B. C., L. H. Campbell, 921 Tfh$f Street

HONOLLLU,T.H.,ChesterR. Clarke, 620.622 Beretania Street

Today a certain man is standing before a busy machine in a Faseol factory.

E"ach hour t6is nan bends forward with concentrated atten' tion. No movement misses his keen eye, and no adjustment escapes the precision ofhis experienced hand.

Ttrt machine before him is almost ap^ttof himself. .. steel sinews responsive to a trained mind...iccurately cutting steel to specificitions so exacting that only the most delicate in' struments can measrue tnem.

Makins a truck part? No! "Buildiog a Motor Truck!"That's what L.II. Bill te-aches his men. ThE part is only a meaos to an end. No matter how good the parf. ..utill itittorh aith tbe othen?,..That's the con-stant que-stion in the Fageolfactory.

And this man, as hundreds of others like him in the Fageol factorv. looks bevood the shaping metal under his hand. He r""s a'big, po*eif,tl Fageol, h:eav'ity loaded, moving along a crowded-highw.ay; its srong pulsing motor transm-itting liv' ing enefgy to thts very Part on wnose success or lallure oepeids thE comfort, cdavenience, and, sometimes, even the Iife of a fellowman.

That which be contributes is much, and that responsibility which every man under L. H. Bill feels is projected into the Faeeol Truck and Safety Coach. Not part-s . .-. but precision! Nit metal nor machinei ...but menlThtse make a Flgeol the choice of commercial drivers over the entire Vest.

FAGEOT IIOTORS COMPANY

OAKI,AND, GALI'ORNIA

Your Lumber Journal

Let'e tdk about your lumber journal for a few momentr.

And give a thought to itr editor, his aim, intent, purpose, and hoped-for accomplishmentg.

No man ever urdertook the editing of a lurnber journal in the hope of getting rich. If that were his ambition" tAe same energy, applied othenrrise and otherwheres, would be much more likely to bring succeta.

The rnan who devotes his time and energy and talent to editing a lumber journal these days, has to have some other incentive.

Ye Editor doesn't cover white paper with black ink or pale pencil in this d'ay and generadon just to hold down a job, or jrut for the money that's left after the bills are paid.

He does it becawe he feelr that he har a red message for his readers-a rneslage that it is his particular job to deliver-and which he rnurt deliver whether he prorpere or noL ltts a feeling of stewardahip t'hat must be fulfiIled.

He is doing it because it's his religion; because he believes it to be hirlife work; becauae he feelc that his work and inf,uence is'vitdly-NEEDED by the industry

He is constantly in touch with the industry everywhere; he is conversant with its history and its progrers, and lis position gives him a certain aloofness that he gains a clearer conception of the march of events than those who are on the actual battle line, and looking at things through their individual glarser.

He acts ar a clearing house for all of the information-for all of the new, mod'ern, up-to-the-minute methods of the industry-and this information he passec on, tinctured with optimism, perhapr, yet truthful withal.

Necessarily dre contents of each issue of the lumber journal covers wider ground than is reached by tihe particular business of each r6{s1-n6GGrEifily there wilt be a great deal of matter in its columns that will affect each reader but incidentally-but in each and ever5r issue-for each and every reader -1hds iE GRAIN RIPE FOR THE GATHERING.

If you should get but ONE good suggestion-if you should receive but ONE good idea-frorn your trade joumal in the courae of a year's reading; if, durittg the coune of an entire twelve months you should get the germ of a single thought that resulted

in irnproving your busineu in any wey-yotr will have received a benefit that will well repay you for all of your year'r reading, and the rubrcription price.

Ever think of that?

In this line alone-in the clearing of ideas of value-your lumber journal meritr your condstent and enthusiastic support.

Ar a news mediurn it eliminatee all matter foreign to your industry and to the territory senned, and giv6 you tte relected news of your fellow lurnbermen, and of the indurtry at large.

Ac a thought-maker, the editorial preachmentr of ita editor are based on t{re thoughtful, careful" authoritative otudy of conditionr and can be,held ar rane and rafe prercntationr of the trend of events, on which the readers may bare their own activitiee.

Ac an induatrial amalgamator, the lumber journal acts a.r a gathering place for tte idear of the induatry, and assilts in no rrnall degfee in tightening the bonds of common interest that hold together thoee engaged in the same line of businecs.

As a mouthpiece for the indurtry, the trade journal holds a poeition second only to that of the regulady organized asrociations in the indwtry, and likewise vocalizes those orggnizationr.

As an advertiring medium the lumber lrurnal concentrates in its pages the business noticer of source of rupply from which you can draw yow goods.

The worth while lumber journab are practicing what they preach to the ksrrber indqrtry, inasmuch as they are trying to keep etep ,with the march of progresr in this age of radio and like wonderr.

Once no more or lers than ..Ye6t, sheets echoing ruch rentimentr as reemed moet likely to attract patronage, some of us nowadayr actually heve the courage to concider, weighr'and if need be rormdly criticize lurnber movements, that, in the old dayr, would have been t'Yelg'ed" in big type, and enthusiartic terms. In no other farhion Gan lumber journalr be truly helpful.

If itr readers have faith in itr honesty and its intelligence, a lumber journal doesn't have to indorse eve4r wild goose chare of lumber origin, or proclaim aloud the soundnesc of all the Will-O-tbe, Wisps which the industry at times seea fit to foll,ow.

So the true lumber joumat ia growing rlore trr€ful as the indrstry grows older, and should play a part of ever increasing importance in the lumber dra,ma.

Cahfornia's greatesf lumber value

Today, you can supply your customers with decay-resisting, non-warping, non-splintering Port Orford Cedar at prices of ordinary lumber.

Increased demand for Port Orford Cedar finish wood, paneling, Venetian Blind Slats, battery seParators, etc., makes available to the California market a large supply of Port Orford Cedat common lumber. Rail deliveries to inland yards can be made speed' ily-coast dealers receive regular boat service from our mills.

Petmeated with natural preservative oils, Port Orford Cedar resists acid corrosion, soil-decays and weathering. \DTears evenly and slowly. Thoroughly seasoned, shrink' age is scarcely perceptible.

Port Otford Cedar clear stains and enam' els with unusual beauty and smoothnessmuch in demand for interior finish. Ma' chines without splitting or splintering-the finest shop lumber on the market.

Port Orford Cedar plywood is available in thicknesses from l-16 in. and sizes up to 4x8 feet, Ideal for paneling, and cabinet work.

Mail the coupon to our sales agents for more complete information about the many uses of Port Orford Cedar.

PORT ORFORD CEDAR PRODUCTS COMPANY

'

Marshfield, Oregon

California representatives: R. C. Turner, 407 Call Bldg., San Francisco. Thos. W. Dant, 606 Peroleum Securities Bldg., Los Angeles.

PLYWOOD

All thicknesses, frorn l-16 inch and sizes up to 4x8 feet, For strength and possibilities of bautiful 6nish, Port Orford plywood is constantly gaining in popularity.

Distributors in California ate-

Since lt66 Port Orford Cedar decking hu been used in San Francicco and tnnrbay city ferry bets. Das not stain. Wears sm@thly ud slowly.

Port Orford Cedar frming holdt hoge ctady ud fim. DGs not warp ud reducea posibilities of cncks appearing in wallc and ceilings.

Pqt Orford Qedar block flors of Caterpillar Tractor Co, Su Landrc, Calif. After yeara of conttant grinding ia still in excellent condition.

Nm-waraing, ntin-gm@th Port Odord Cedar used in linen clcetr of M. A. Hanir hone, Atherro, Cdif. Wand & Blohmc, Su Fmcbco, architect&

PORT ORFORD CEDAR

Port.Orford Cedar tuneling of lVertem Pacific Railway. Alo ured fff coutry c@ings.

Port Orford Ce&r for atorage biu: u:ed bsure of itr dunbility' beaure itr shrink: very little, ud bsuse knotr arc mnd.

Better Farm Structures

(Continued

material into use in a total of 34 States (and in Hawaii, Canada, Mexico and South America.) We are now adding new bulletins, enlarging the service, and broadening it to make it national in scope.

Practically every progressive retailer in California is a

from Page 18)

tive_irrigation "structure" to be sure, just a few days ago we had,a letter from a dealer in this State, who reported that he sold 300,00 Redwood Furrow Tubes of vlrious sizes last year (10 to 15 carloads). When you think of a single dealer called on to meet such a demand, knowing as w9 do that up and down this State every other dealer is asked to furnish a different type of irrigation structure, one can readily see some of the possibilities and needs for standardization.

(713 subscriptions from 390 California dealers-over T in Arizona).

Close to one-half million plans of farm buildings and accessories, have been ordered and given distribution by dealers to farmers known to be interested. Hundreds oi mats, suitable for their local newspaper advertisements, and pos- ters announcing plans available, have been furnished to dealers.

(Mr. Cook exhibited photographs of representative exhibits of farm structures installed in cooperation with dealers, as well as a member of typical dealer ads in which A-gricultural Service cuts were used. He also cited examples of cooperation with Agricultural and Trade papers exhibit- ing specimen articles and reporting on thi hundreds of letters received from farmers ind others as a result of this publicity.)

Dealers have been equipped with bound reference sets of the complete_ series, some 475 schools having Farm Mechanics and Manual Training, Poultrymen's Jnd Farmers' Associations, Feed and Supply HousLs, Country Contractors, etc. They have presented our service to over 200 schools in California and made it available to every Farm Advisor in the State. (Some offices have several copies).

Between 4O and 50 dealers have been induced to build and display ready-built equipment for the farm. Others have been assisted in installing exhibits. There is no more effective means of interesting Ihe farmer in a needed structure than actually showing it to him. possibilities in this field are practically undeveloped

Two current projects of particular interest to those of us here are the standardization of farm irrigation structures and the development of satisfactory cold Jto.age boxes for the farm.

At this time the California Redwood Association is en_ deavoring to standardize sizes and patterns of Redwood Furrow Tubes. A recent canvass of dealers disclosed some nine or ten different-.patterns in use, to say nothing of several methods of flow control. With the assistince of Prof. S. H. Beckett (Chairman, Irrigation Committee

A. S. A. E. Land Reclamation Division)-we have succeed_ edin securing the trade's tentative approval of three stanJ_ ard patterns to serve all ordinary rCquirements.

As a measure of the importante of this item, a diminu_

After preliminary experimental work, now in process, has been carried a little further by C. R. E. A. (dlifornia Committee on the Relation of Electricity to Agriculture) under the directorship of Ben D. Moses, we havi proposed adding a Bulletin to our Series to show the farmei how to construct his own cold storage box. This is on the assumption that after the Committee has determined sizes. appointments and desirable equipment, conclusion is reached that a great many farmers will want to build their own box.I am strongly of the opinion that many more farm boxes will be built when farmers can be shown how to intelligently use economical and satisfactory construction materials that are re,adily available locally,- whether they be. naturally durable California Redwood, Cedar or Cypresi, with insulation of shredded redwood bark. sawdusi. mili shavings, or even rice hulls, etc., with proper provision for keeping out moisture.

During 1930 I am pla-nning to resume former close per- sonal contact with retail dealers. The major part of my tjme will be- spent in the field. Three progressive retail dealers in this State now have full time field inen in charge of Farm Departments.

California Redzaood Association Erhibit at State Conaention. San Francisco, Calif., Noaember 7, 8 and 9, 1y29. Merced Lbr. Co., with8 yards in Stahislaus and Merced Counties).

California needs more such Farm Building Advisors.

It is our aim to assist all interests in ever! possible way to enlarge, improve and extend farm building jervice facili- ties-to foster a fuller cooperation betwein lumbermen and Agricultural Engineers, IJniversity and Federal Extension Service Workers. Agricultural Sihool Instructors and others, recognizing in the retail lumbermen an army of co- workers with mutual interests and common probiems in the development of better farm structures.

Retail Dealers Redwood Erhibit at Stanislaus County Fair, Modesto, Calif. 12ffi Inquiri,es uere receizted. f or Farm Structure-Plans and Prices', user.

_ (H. W, {ry_.g, Friend & Terry Lbr. Co., Sacramento; A. Lucas, Little River Redwood Co., Madera; E. F. Johnion,

"This is our Reserve Strength Against Extraordinary Los,s"

Realizing the importance of financial reserve strength to meet the extraordinary losses of confagrations, the Associated Lumber Mutuals have consistently built up a protective surplus;

This surplus belongs to our policy-holders, but isheld in trust. Assuring paymentof even excessive losses, it is also a protection against agsessment.

This surplus therefore is a vital factor, both in the qualityof the protection provided and in the net cost atwhich it is supplied.

Lumber Mutual insurance was developed by lumbermen to provide better protection for the lumber industry. Quality assured, our dividends reduce your cost by over 40%.

For further information as to why Lumber Mutual policies offer greatest insurance value for you, write any of our comPanies.

Shevlin Exhibit Awarded First Pfize

The Shevlin Exhibit, a modern living room paneled in Knotty Pine, was awarded the blue ribbon- at, the Fortieth Annual Conventiori of the.Northwestern Lumbermen's Association, held at Minneapolis, Minn., on January 21, 22

The design of the exhibit was based on the architect#! of the early Federal Era and was designed by Louis Boynton Bersback of Minneapolis, an architect who has made a study of colonial design. The millwork was done by Libby & Libby Company, contractors, who also set up and stained the walls of the room. The room was furnished with perfect hand-made reproductions of early.,American furniture, rvhich was produced by the Virginia Craftsmen of Harrisbutg,..V_?,, and loaned by the H. S. Cleveland Furniture Company of Minneapolis. In all instances where pine was used in the original piece of furniture, McCloud Shevlin Pine was used in a similar manner in the repro- duction. Antique hooked rug's were used on the floor-.A large rack containing samples of knotty pine stained in-a_wide_variety of colors wai an interesting-part of the exhibit. These colors ranged from bright French blue and a vivid apricot tonb down to the mellow quiet browns of antique pine. Another feature which surprised many of the observers was the beautiful knotty efiects whictr- ap- peared in the pine after it tvas stained.

Shevlin, Carpenter g Clarke Company Prize Winning Erhibit and 23,793O, This is the second consecutive year that the Shevlin Exhibit has won first honors. Last year's exhibit was also a Knotty Pine room.

The exhibit was also shown at the state convention at Des,Moines,'Iowa, on February 4, S and 6, and will be on 9lphy atJh_e- Wigconsin annuai at Mi.lwaukee on Februar;r 18, 19 and, T. The exhibit is so designed that it can bL taken down and set up again complete quite readily.

When tirne meanslrnonelr -call on Mccorrntck

Atvilnington we maintain great disaibuting yards that will normally fill all regular andmany emergency orders. To keep stocks completewehavethree sailings each week from Northwest ports. t'Mccormick sraight-line service" is complete from forest to you. Every operation is Mccormick-controlled. Forest, loggirg camps, mills, docks, ships-all one Mccormick, giving you fast, dependable Iumber service. Ask our representative or nearest sales office for quotations on straightormixed cars.

promptly and generouslY repals^guery ounce of extra sales effort you put behind it . .

1n OMPETITION for \,1 share of the public's rapidly separating the real from mere order takers in dustry.

a bigger dollar is salesmen every in-

Celotex-a staple material with the profit margin of a specialty-gives your salesmen the chance to prove their value.

Home buyers, architects and contractors are 907o sold on Celotex insulation. All that is needed is the continuous contact and vigorous closing punch that personal salesmanship alone provides.

Give your men the CelotexMerchandising Plans to work with. Write for them today. And push Celotex hard, f.or a faster, more profitable turnover.

CELOTEX is easy to sell for effective one.

CELOTEX CELOTEX CELOTEX

because the name Celotex stands insulation in the minds of everY-

is nationally advertised more more continuously than any material.

powerfully and other building is advertised and merchandised to every factor in the building industry.

is backed by the most complete merchandising plans ever presented to you by any manufacturer . and by energetic field assistance in your local sales work.

Vice President General Sales Manager

The Cclotex Company 919 North Michigan Avenue, Gentlemen: Please send me plan for 1930.

cLM-2-15-30

Chicago, lllinoie. your new merchandising

Name Address City.. State

Architects Specify them . . . . Co nttacto --thot's why de PIONE,E,R ROC-V

HERE ARE THE FACTS ABOUT ROC . WOODS

Pioneer Roc-woodShingles are made of 18 inch selected "cleart' wood shingles saturated and coated with protecting asphalt and surfaced withnon-fading crushed rock. They are more than /, inch thick at the butts . . . in random widths and they weigh approximately 275lbs. to the square.

use them o o. . Owners want them o o r

.r are selling

OOD SHINGLE,S

.TIHE sale of Pioneer Roc-wood Shingles is increasing I by leaps and bounds because architects are specify- ing them-contractors are using them-and owners want them!

Pioneer Roc-wood Shingles appeal to the architect because of their shadow line; their random widths and nonfading colors; their rugged durability and their adaptability to the design of roofs with character and beauty.

Contractors are using them because of their ease of handling, their simplicity of application and because they adequately meet every roofing requirement. Owners want them because of their attractive app€er: ance, their freedom from repair, paint or stain and their lasting and complete protection.

That's why Pioneer dealers are selling them o . . . . and making added profits on this fast moving product !

Phone or write for samples and full details.

any

.Central California Club Meets at Modesto

President Warren S. Tillson of the Modesto Lumber Co. presided at the regular meeting of the Central California Lumbermen's Club, held at the Hotel Hughson, Modesto, Saturday, February 8.

C. B. Clawson, Diamond Match Co., Stockton, was the speaker of the day, taking "Credits" as his topic.

President Tillson led a discussion on the subjects of cement and roofing.

J. U. Gartin, Stanislaus Lumber Co., suggested the admission of associate members to the club. The suggestion was favorably received andafter some discussion was adopted.

Then followed a discussion on the question of delivery of lumber by truck by manufacturers and wholesalers, the general opinion seeming to be that the retailers have the control of this matter themselves. as lumber will not be delivered by truck unless they order it delivered that way.

W.H. Woods of the Coos Bay. Lumber Co., San Francisco, contributed to this discussion by explaining that his firm regards truck delivery as an additional service, in line rvith the trend in modern business towards the simplification of distribution. They do not insist on truck delivery, and put retailers' cards on the load when these are supplied.

Geo. W. Robinson, vicegerent snark of the Stockton district, announced plans for a Hoo Hoo concatenation to be held in connection with the next meeting of the club. It

HOWELL BAKER SAILS FOR EUROPE

Howell Baker, president of the California Panel & Veneer Company, Los Angeles, accompanied'by his family, sailed from New York February 13 on the "Empress of France" for an extended trip through Europe which will include visits to France, England, Spain, Germany and Italy. He expects to be gone approximately three months

Shary, sales manager of the cargo

was decided to hold this at the Old Kentucky House, San Andreas, March 8.

Chas. G. Bird, Stockton Lumber Co., was appointed chairman of the day for the March meeting.

The following attended the meeting: T. L. Gardner, Millwork Institute, Stockton (secretary) ; Geo. W. Robinson, Booth-Kelly Lumber Co., Stockton; W. H. Woods, Coos Bay Lumber Co.; C. G. Bird, Stockton Lumber Co.; C. A. Berry, C. A. Berry & Sons, Valley Springs; W. O. Mashek, United Lumber Yards, Modesto; H. T. Clark, United Lumber Yards, Oakdale; J.H. .Yancey, The Yancey Lumber Co., Newman; O. V. Wilson, Central Lumber Co., Stockton; G. W. Merwin, The Merwin Lumber Co., Newman; J. S. Hardin, The Yancey Lumber Co., Newman; George Kewin, United Lumber Yards, Modesto; W. M. Casey, Redwood Manufacturers Co., Pittsburg; G. E. Ground, Ground Lumber Co., Modesto; W. H. Falconbury, San Joaquin Lumber Co., Stockton; C. U. Utterback, Millwork Institute, Stockton; J. S. Webb, The Modesto Lumber Co., Turlock; C. P. Christensen, Linden Lumber Co., Linden; C. B. Clawson, The Diamond Match Co., Stockton; Chas. C. Mborehead, Moorehead Lumber Co., Escalon; J. U. Gartin, Stanislaus Lumber Co., Modesto; Warren S. Tillson, The Modesto Lumber Co., Modesto; Irving J. Symons, Hales & Symoris, Sonora; Arthur K. Martin, Hales & Symons, Sonora; R. L. IJstick, Stanislaus Lumber Co., Modesto; W. T. Black, "The California Lumber Merchant," San Francisco.

THOMAS \,tI. DANTVISITS NORTHWEST

Thomas W. Dant of thePortOrford Cedar Products Company, Los Angeles, returned the latter part of January from a two weeks' business trip to Marshfield and Portland. He was accompanied by R. C. Turner, the company's San Francisco representative, and Paul Spyer of the Standard Battery Company, Los Angeles.

c.

depart- C. D. Johnson, president of the C. D. Johnson Lumber was re- Co. and the Pacific Spruce Corporation, arrived in San Francisco February 4 on a business trip to California.

D. JOHNSON VrSrrS CALTFORNTA

c. D. Charles D. ment of the cently in San

SHARY VISITS SAN FRANCISCO

Weyerhaeuser Timber Co., Tacoma, Francisco on a business trip.

LiLe rhis vrood rhar endured frorn rhe Bronze Ag. fTITION LUBBICAITTS

ar{D 66T1noe Tested,ee

IURING the Neolithic and early Bronze ages lD a people now unknown established their villages along the lakes of Switzerland. For pro. tection against their enemiec" they built their dwellings over the water on wooden pilings sunk 10 feet into the lake bed.

Then, thousands of yean agorthe rising watets of the lakes submerged these dwellings. They remained buried and unknown until an excep. tionally dry season in 1854 so lowered the level of Lake Zurich that the pilings, platforms, and in some cases even the stnrctures of these ancient villages were exposed. Since then over 200 aqua. tic villages have been discovered in the lakes of Switzerland.

The "time tested" timbers of these ancient lake dwellings are dramatic proof of the endurance of wood.

Like wood, IJnion lubricants have also been "time tested" by years of service in the Westem lumber production. They meet all tests of time and endurance because they have been scientif. cally proved in the greatlJnionOil Laboratories.

Get ThtsI'BDE Servlee

As a further service to western lumbermen, the Union Oil Company maintains a mobile staff of lubrication engineers,who will visit your mill or camp without charge to check with you on any lubrication problem. These scientists are often able to reduce lubrication costs from 1096 to 35V0, yet multiply a plant's eftciency.

Phone, write, or wire the nearest Union Oil Distributing Station for one of these lJnion en, gineers. Do it NOW!

Long-8e11 Lumber Company Has Flistoric Exhibit

R. A. Long

One of the most interesting exhibits displayed at the recent convention of the Southwestern Lumbermen's Association at I{ansas City, Missottri, was a replica of the yard office to which the Long-Bell Lumber Company owes its beginning.

April J0, l875-fifty-five years ago-R. A' Long, chairman of the board of the Long-Bell Lumber Company, began business with a small retail yard at Columbus, Kanias. The company was incorporated in 1884, began manufacturing in 1889 and established headquarters in Kansas City in 1891. The exhibit building was constructed to duplicate the original offrce insofar as possible.

Long-Bell lumber was used throughout. To facilitate handling and assembling on the convention floor, it was made in eighteen sections which, in the erection, were bolted together. The building was lZxT f.eet and the office proper ociupied a space l2xl4 feet, In the rear was a partitioned space, 6x12 feet, constituting the sash room.

The office was finished with walls and ceiling covered with plastic paint applied directly to the rough boards. The resulting effect was that of a smooth plastered surface. The trim was painted gray.

The furniture consisted of a small roll top desk, a highback, swivel arm chair, two upright chairs and a little coal stove, all in keeping with the original office equipment. The room was lighted by two coal-oil lamps, one of them being fifty years old.

The exterior was painted white, with green trim.

Of unusual interest were some of the old books of R' A. Long & Co., displayed on the desk. For the first few years .at least, Mr. Long acted as yard man, bookkeeper and manager, all in one.In these original books were accurate accounts of every expenditure, not only of his company, but of Mr. Long. personally. Such entries as "Shave, 10 cents"; "To church, $1.00"; "To watch repair, $3.75"; and then, four days later, "To watch, $25.00"; "To wife, $10.00"; "To peaches, $2.50"; "To Sally and Loula, 10 cents"; and "To Sally, 5 cents"; all gave evidence of early thrift and exactness which enabled Mr. Long to begin in a business about rvhich he knew nothing and develop it to the extent of

becoming the largest lumber manufacturing company in the world operating under a single management.

Remarking about his early ignorance, Mr. Long, while inspecting the exhibit, said:

"Yes, this looks like my old sash room. Along this wall I had a few doors. One day a customer came in and said he wanted a four-panel door. I didn't know whether I had

any or not, but I began turning them, one by one. After I had moved more than half of them, the customer said that any of them would do !

"Tha[, and many similar experiences, taught me the rudiments oi the lumber business."

Replica of Yard Office at Columbus, Kansas, where R. A. Long Begon Lumber Business.

A Load only 26 inches in height

Lifted and Bound in 23/+ seconds

The Gerlinger Carrier will lift 28 inches and securely bind a load 26 inches in height in 2s/a seconds with its improved rack and pinion lift. This high lift speed of 10 inches per second makes the loading and unloading operation almost instantaneous. Both model RPN (Wheels in line) and model RPF will take a maximum load 48 inches in depth.

Huvy Duty Cu ud Lcver Steering Gor - Fqr Whet Stering.

Other Unegualed Gerlinger Features

Gerlinger Carriers are equipped with Continentat S-12 motors, 4 cylinders, rl-inch bore, S-inch stroke. giving a maximum of 50 HP at 1800 RPM. Plentv of power without excessive motor speed.

Brown-Lipe transmission, specially developed for Gerlinger Carriers, has four speeds forward and reverse with a maximum speed of 30 MPH either direction.

Timken Heavy Duty difterential, designed to meet the severe Gerlinger requirements.

The builders of Gerlinger Lumber Carriers are continually striving to not only make a better carrier than any other but to make a better one than their own if that is humanly possible.

a

Above models of Gerlinger Carriers built in difierent sizes to meet your requirements, larger sizes equipped with Waukesha 6-cylinder motors. Send for circular describing the many exclusive features of Gerlinger Carriers.

New Welrerhaeuser Pine Mill at Klamath Falls Now OPeratin$

t / Climaxing two years of site preparation and construc-

tion work, ihe new mill of the Weyerhaeuser Timber Company at Klamath Falls, Oregon, was put into operatiou late in December.

This is the first mill of the Weyerhaeuser producing and distributing affiliation to cut California sugar pine' which is a true sfecies of genuine rvhite pine. And thus another new product is addid to the list of 15 spec-ies which the Weye'rhaeuser grollP is supplying the retail trade of the country.

Though the sarvmill is norv operating, due -to the fact' that thJplaning mill will not be in operation before the latter part bf F.6tuatyor the firstof March, the new plant will- not be able to ship any lumber before that time'

George S. 'Long, of Tacoma, vice president and chairman of the executive committee of the owner company' declared that the 150,000 acre timber tract which has been opened up for the nerv operation also contains "Pondosa pine supetior to most of that found in northern Oregon ind Idaio." Mr. Long said that the tract will be logged on a sustained-yield plan, so as to provide for permanent

operation of the nerv plant. Another effect of the development, he pointed out, will be to make Klamath Falls "the largest center for the production of Pondosa pine in the country-which position we anticipate it will hold for a great many. years."

Four double-cutting band saws and a gang, three trimmers and six edgers constitute the key-equipment of the sawmill proper. When run on two shifts its daily capacity will aggregate 60O,00O feet. However, the owners do not contemplate this production for some time in the future; at least not until market conditions warrant a larger production than called for at present.

The new plant was designed by the engineering department of Weyerhaeuser Timber Company at Tacoma, under direction of A. H. Onstad, and for a greater part of the time since November I, 1927, some 600-men have been employed on the site in preparatory and construction work. ThL construction was under the direct supervision of Charles B. Sewell, who has had long experience in sawmill construction in various parts of the United States.

An ideal lumber manufacturers stnve to attain is to ship

(Continued on Page 36)

A unique industrial deza. On the bank of the Klamath Riaer stands the new flqnl -o1 the Weyerhaeuser Timber Combany at Klamath Falls, ore., ana' ii thi iorigrouid sonre fifty ^miles azuay, tou,ers beautiful Mount Shasta. This is the frrst of the mills in the Weyerhaeuser proiir;ni andTistributing.oiili"iiat;i" to_'cit.Calilornia Sugar Pine-o lr"t :P_!:!:,: !!:!:!i,:^-!:::'h"t addini orre rnor?'n ln, l{tititesif zuood"*itl,-wlr;rtt the Wegerhoeuser group has seraed the retailers of the country.

xAs

Next to California itself, Texas is the greatest potential consumer of lVestern Lumber Products.

With a population over 5,000,000, a 4ighty domain that constantly develops in lumber consurnption with its local lumber production decreasing at a rate as rapid as its consumption increases, the Texas territory extends its hands westward and asks for ttrnore lumber."

Are you getting your share?

The GUIF COAST TUMBERM^AN

HOUSTON, TEXAS

JACK DIONNE, PUBUSHER

MY FAVORITE STORIES

By Jack Dionne

Age not guaranteed-Some I have told for 2O years-Some less

But She Didn't Quite

Colored folks in the South are great purchasers of insurance ofall sorts, but on account oflaxity in marriage ceremonies, failure to keep up policies, etc., it isn't always a simple thing to collect a life insurance policy, and the insurance company often has plenty of trouble trying to find out just which is the true wife and heiress of the deceased, etc.

A colored woman had been going through all sorts of

trouble trying to prove that she was the rightful heir of a ,recently deceased colored gentleman, and had to go through endless red tape in her effort to collect the insurance, that she finally wrote a letter to the life insurance company, which ended as follows:

"I have been havin'so much tro'uble tryin' to collect the life insurance of my husband, that sometimes I almost wish ole Mose wuzn't daid."

Lumberman Is Irrigation Lumber Rate Fixed For April Director And May

Ralph P. Duncan, general manager of the Merced Lumber Company, Merced, has been named director of the Merced Irrigation District by the county board of supervisors.

Earl H. Strange, of San Francisco, chairman of the United States intercoastal lumber conference, announced recently that the rate on lumber to the East coast for April would be $11 and for May the rate is to be $12.

Shingle Association Elects Officers

The following officers of the Washington & Oregon Shingle Association were re-elected at the annual meeting of the organization held at the Olympic Hotel, Seattle, January 16: President, P. 11. Smith, M. R. Smith Lumber & Shingle Co., Seattle; vice-president, W. C. McMaster, John McMaster Shingle Co., Seattle: secretary-manager, Miss Grace Jones.

Conference on Docket LO632 Postponed to March 19

H. G. Toll, chairman of the Transcontinental Freight Bureau, Chicago, has announced in a wire to A. Larssoh, commerce attorney and member of the Western Shippers Ways and Means Committee, San Francisco, the postponement of the hearing of the "Inside Finishing" matter covered by Docket lM32 from February 6 to March 19. Hearing will be held in room 800, 300 West Adams Street, Chicago.

This wire was in reply to a telegram from Mr. Larsson urging the resetting of the hearing date at least 30 days latir than the date originally set, and suggesting that the transcontinental lines call shippers from El Paso west to San Francisco for a preliminary hearing.

Pinchot Home to Use Large Plank Table

Gifford Pinchot, former governor of Pennsylvania, is in receipt of the largest, single plank ever shipped from Oregon, designed for use as the top of a refectory table.

The plank, which is 2O feet long, three feet wide and three inches thick, is rated as one of the finest produced in the state. It was sent to Mr. Pinchot at his Washington, D. C., home as a gift from Mrs. James B. Montgomery of Portland.

Mrs. Montgomery was dining with the Pinchot family in Washington when the former governor said they wanted a new top for their dining room table and preferred one of refectory type. She suggested at that time a plank of Oregon fir.

Returning to Oregon, Mrs. Montgomery prevailed on E. D. Kingsley, president of the West Oregon Lumber Co., to take on the job of finding just the right log to produce the plank, which was milled at this company's plant.

The plank was planed on both sides, oiled and waxed. It was cured for one year, the process being done by the West Made Desk company. Upon finishing the plank it was shipped East by the Luckenbach line to the Pinchot home at Washington.

"What a superb present you sent us in that magnificent plank," Mr. Pinchot wrote in acknowledging the gift. "I have never seen a plank of Douglas fir that compares with it and I appreciate it more than I can possibly say.

New Weyerhaeuser Pine Mill

(Continued from Page 32)

perfectly seasoned lumber to customers, and so at Klamath Falls the principle of keeping the lumber under roof during the manufacturing process has been carried out to the limit-. A green sorter shed, 613 feet long, adjoins the sawmill.

and provision made for as many more as may be required from time to time.

The stacks move through the kilns into a cooling shed where after being held as long as is necessary they are transferred to the unstackers. The unstackers are of the automatic type developed by Chief Engineer A. H. Onstad and are similar to those installed at the Longview plant.

From the unstackers the lumber is delivered on rolls to rlrv sorter chains (505 ft. long). These are served by a bridge type electric crane which deliverF the units of lumber into what is known as the unit transfer chain. This transfer chain takes the lumber to the rough dry sheds of which there are two. These are huge structures and the largls_t of their type ever built, each being 1,205 feet long and 78 feet wide. They adjoin, and have a combined capa-city of twenty-five million feet. Here the lumber is handled by an electric crane, and is moved from storage by the

It is served by an overhead electric crane which puts the lumber either on rollers leading to the stackers or on cars going to the yard. Division of lumber for the kilns is made

Tltere's been a world of actiztity during the past two j,eors in site preparation, construction utork and equipnt.ent installation, as eaidenced b! tkis picture shozaing Construction Superintendent Charles B. Setaall and MiIlztn'ight Foreman Dave Danielson checking details of the main mill layout while mechanics were putting the finishing touches on one of the bandsazus.

unit transfer chain which takes it to the planer orto the loading docks.

As from 15 to 20 per cent of the cut of the mill is expected to go into boxes, it is obvious that a modern box factory, not yet completed is one of the important units in the operation. Also the high quality of timber available, especially adapts it for shop lumber uses, and a large percentage of the mill's volume will be manufactured for that purpose.

An almost bewildering maze of "sorter" and "storage'' shed.s characterizes the rnodern sazumi,il of eration. After lumber in log-form enters the Klamath Falls mill, it does not again "see the light of d.ayj' so to speak, until it is unloaded from the railroad car by the lumber dealer. This ztiew shozaing the large electri,c ouerhead, crane that serues the dry sorter chai.n ttws taken a f ew weeks before the ltlau,t was put in oferati,on.

in this shed and after going through the stackers the lumber is held in a kiln-storage house, lA6x377 ft., until placed in the kilns. Thirty kilns have already been built

Power for the operation of this new plant and steam for the kilns is provided by a modern power house equipped with four 800 h.p. ErieCity boilers and a 5000 kilowatt turbine. The stack serving this plant is 280 ft. high.

Lumbermen will be interested in thefactthat ninety per cent of the lumber required for the railroad and other construction work was cut by a small portable sawmill on the property. Later a small planing mill was built which has run continuously cutting more than sixteen million feet of lumber for the mill buildings.

Some 14 miles from the millsite logging operations have (Continued on Page 40)

Ralph R. Macartney, general rnanager ol the Klamath Falls branch of Weyerhaeuser Timber Company. Mr. Macartney was connected with the Weyerhaeuser affiliated operations at Cloquet, Minn., lor many years prior ' to being transferred to Klamath Falls.

WE ARE TEXAS LUMBER SELLING SPECIALISTS

Lumber Production in the Texas Territory is shrinking rapidly.

Texas is the fastest growing Consumer of western Iumber.

Perhaps we can help you sell your stock in this territory. Write lrs.

Are you getttlng your share of this growing replacement?

WE ARE WHOLESALERS. CAPITAL AND SURPLUS $I,OOO,OOO

^A GENERATION OF SUCCESSFUL BUSINESS BEHIND US.

W. H. NORRIS LBR. CO.

HOUSTON, TEXAS

THE TIE THAT BINDS

Some may long for the soothing touch Of lavender, cream and mauve, But the ties I wear must tr)osses the glare Of a red hot kitchen stove. The books I read and the life I lead Are sensible, sane and mild, I like calm hats, and I don't wear spats, But I like my neckties wild.

Give me a wild tie, brother, One with a cosmic urge; A tie that will swear And rip and tear, When it sees my old blue serge.

O, some will say that a gent's cravat Should only be seen, not heard, But I want a tie that will make men cry And render their vision blurred. I yearn, I long, for a tie so strong It will take two men to tie it; If such there be, just show it to me, Whatever the price, I'll buy it.

Give me a wild tie, brother, One with a lot of sins: A tie that will blaze

In'a hectic gaze

Down where the vest beging.

HISNAMEELECTED HIM

Success Expert-"What's your name?"

Greek Client-"Gus Poppapopupopulos."

Success Expert-"Get a job selling motorcycles."

BREVITY I

An English cub reporter had been soundly tJtured Uy the city editor for relating too many details, and warned to be brief in future,/ran upon a shooting scrape, and turned in the following report:

"A shooting affair occurred last night. Sir Dwight HopeIess, a guest at Lady Panmore's ball, complained of feeling ill, took a highball, his hat, his coat, his departure, no notice of his friends, a taxi, a pistol from his pocket, and finally his life. Nice chap. Regrets, and all that."

(Harry

PATIENCE

Earnshaw in "The Magnet")

"I am convinced that of all qualities essential to leadership, none is more important than the capacity for patience. Many a man who has both imagination an{ courage fails to reach the top because he expects the crowd to follonr his pace. The mob is always a laggard. People in the mass have only a limited vision. They are slow-witted, slowmoving. Original thinking is, in fact, almost completely absent from the mental processes of the average nun. Our minds and lives are moulded into patterns, pursue grooves. A new idea hurts, at first. Humans have the same properties of inertia characteristic of matter: we tend to keep on in the same direction when set in motion; while at rest we tend eternally to remain so. Let not the leader rail at the sluggish comprehension of the pack. For he will never be free from this compulsion to be patient."

/ uenE's A MERcHANDTsTNG THoucHT

J Quslernsl-"f don't like the looks of that haddock."

- Fishmonger-"Well, if it's looks you're after, madam, why don't you try a good fish?"

PROOF

The tracery of the frost, the design of the snowfake, declare the existence of eternal and immutable law.

NOT INTERESTED

The Treasury Department is repoded to have received the following letter:

"I have received your application, but as I already belong to several good orders I do not care at this time to join your income tax.t'

Up where the samite mountains rise To greet the blue ethereal skies, \ And streamlets murmur midst the trees Tojoin the greaS eteriral seas, The breezes whisper, as they stir The branches of the stately Fir, "May fortune's sunlight o'er you play, Make Life a gladsome holiday."

-Harry J. Miller.

Lumber Firm Sponsors 'fheatre MoYement

An interesting experiment has been carried on for two years by the Red River Lumber Company at Westwood, Cal. The body was called the Westwood Community Players, and was organized December 6, 1927. December 16, l9D, the company was disbanded for neorganization purposes. William B. Laughead was the business manager of the company and James T. Lackey its director. The Red River Lumber Company paid all the bills, in which it seems unique.

In the time it was in operation thirty-two one-act arld four full length plays were presented to the public. No admission was asked excepting for thefour long plays, when 50 cents was the fee. There were no dues or initiation fees.

The lumber company bought all play books, makeup, costumes, scenery, properties, maintaining the company for the pleasure and profit of the men emp'loyed and their families. Lackey had full charge of the selection of plays, their rehearsal and production.

A new organization is forming to carry on the work along the lines of the Little Theater movement, with the lumber people again paying all bills.-George C. \Marren, San Francisco Chronicle.

F. E. Minor Elected President Imperial Valley Association

The first annual meeting of the Imperial Valley Lumbermen's Club was held on Thursday evening, January 30, at the California Hotel, El Centro. F. E. Miner was elected president, O. S. Reid was elected vice-president and W. W. Wheatley secretary-treasurer.

The following trustees lvere elected to serve for the coming year: Chas. E. Sones, Sones Lumber Co., El Centro; W. C. Jones, Valley Lumber Co., Calexico; F. E. Miner, Whiting-Mead Co., El Centro; Jas. W. Glasgow, El Centro Lumber & Trading Co., El Centro; J. A. Wilson, Kerckhoff-Cuzner Lumber & Mill Co., Imperial; O. S. Reid, Hammond Lumber Co., Brawley; Andrew M. Morrow, Morrow Lumber Co., Brawley; Ralph W. McCune, McCune Lumber Co., Brawley; D. R. Kincaid, Calexico Lumber Co., Calexico.

Several standing committees were appointed and association plans were inaugurated for the year.

M. C. WOODARD ON VISIT TO HAWAIIAN ISLANDS

Mr. and Mrs. M. C. Woodard sailed from San Francisco on board the Matson liner Malolo January 25 f.or a month's trip to the Hawaiian Islands. Mr. Woodard is head of the Silver Falls Timber Co., Silverton, Ore., and the Westport Lumber Co., Westport, Ore.

JAMES L. HALL

MaiI, Wire or Phone Your Special Inquiries for Lumber - Piling - Shingles - Posts

Railroad and Car Materials - Mine Poles

Prerrute and Open Tank Crcoroted LUMBER-PILING.POLES

1O22 Milts Bldg. - SUtter 1385 - San Francirco

Agcntr, Char. K. Speuldin8 Logaing Co.

Specialisk in Mixeil Cars anil Specicl Lirts

lVendling - Nathan C.o.

SAN FRAT{qSCO

Wholesalcrr of Douglas Fir Redwood

California lVhite & S,tgar Pine

If you have ncver had

Let ussell you a car. It can bemixed with any other items of Old Growth Yellow Fir worked uppers.

Main Office: A. L Hoover, AgL

0 Market St. Standard Oil Bldg.

CALIFOR,NIA RED\MOOD

Exposed to the nost rigorous usage - alternate wet and dry conditions, the elenents of the weather, strong aoid solutions -yet selected for DTRABILITY over other materials .... Use Redwood - "it lastsr r.

Fort

New Weyerhaeuser Pine Mill

(Continued from Page 36)

carried on for some months under direction of Lloyd R. Crosby, logging superintendent. A main line railroad has been laid for this distance together with necessary spur tracks. To lumbermen unfamiliar with conditions at Klamath Falls the query may arise as to why the new mill was built such a distance from the timber supply. Mr. Long explained this, and also authorized the publicalion of

timber tributary to Klamath Falls to assure us of perpetual logging in this area.

"Our plant is situated on a commodious millsite with facilities particularly suited for the proper drying of lumber before shipment.Thissite is adjacent to the Klamath River, rvhich here is about 600 feet wide. The river is peculiar in that it is one of two streams that cross the Cascade range, the other being the Columbia. At the plant, this stream runs over a flat table-land at a rate not exceeding a mile an hour, which fact makes this an ideal space for the storage of logs. Later in its course it breaks through canyons and becomes a rapid mountain torrent; but at the point where the mill is located, theriver is

R' M a c a r n "' fl:::;:',rrz?iff{;,fli,.Lt o v d R' c r o sb v' several other statements of policy relating to the new lvorks in a recent interview.

"F'or 2O years," he began, "Weyerhaeuser Timber Company has been acquiring by purchase timber in the Klamath Falls region, rnnning largely to Pondosa pine and sugar pine. We are opening up 150,000 acres of fhis timberland, which has been consolidated into one single tract so as to be conducive to economic logging. The timber that will be cut first borders the extreme southern boundary of Oregon.

"West of Klamath Lake and in addition to this tract of 150,m0 acres. there are 200,000 acres of timber to the east of Klamath Falls, all of which can easily be made tributary to the new mill. The present plan of the companv is to conduct its logging operations onthe sustained-yield plan, selecting for immediate cutting onlv the trees which are entirely ripe, and leaving for the future those that will be better for lumber then. On this basis, there is sufficient

remarkable for the uniformity of its flon', the range belyeen high-water and low water never being more than five feet. These facts were special considerations leading to the erection of the mill here.

"In quality, the products of this mill will rank as high

Alm'ost four and one-half acres of ground are coaered by the huge rough-dry storage sheils, which like a pair of Siamese twins, ad'ioin. Each shed is l2f6 feet long ald 78 teet zaide, and their combined capacity is 25,000,000 feet of lumber-. More than 3,m0,m0 feet of lumber were used in the construction of tlrcse tzuin sheds, zuhich are the largest of their kinil eaer built. been

The Three Musketeers of the Kl:twatk Falls branch of lil'eyerhaeuser Timber Company, tVon whom rested the responsibility of implanting indusnrial efficiency on the banhs of the placid Klarnath Riz,ter and in the huge tract of timber that proaid.es California Sugar Pine, Pondosa Pine and other species lor the new mill. Lelt to right lou see Ckarles B. Sezaell, construction suPerintendent; R'

As euidenced by this construction progress picture, sawmill ilesi,gn and construction involaes seemingly unlimited detail and variety in equipment comparable to that of many modern and compler industrial deztelopments.

las any mill-products in California and Oregon, and un'doubtedly will be better than the average in those states. iKlarnath Falls, therefore, will be a source of exceedingly 'high-grade Pondosa pine and sugar pine, for lumber deal-ers throughout the country, for an indefinite time in the Iuture.

"One special feature of the equipment is that it will include kilns, dry-sheds and other facilities for kiln-drving all of the products of the mills and for keeping all the kilndried lurnber under roof. In this respect, as inall others, 'the latest improved methods have been adopted and the ,equipment is consistent with these methods.

"One characteristic of oine manufacture as it is conduct'ed in this region is the conversion of the low-grade material

DOYOU REALIZE-

When selling SCREENS you are not selling wood and wire and labor-but

A screen of poor quality is like a revolver that rnight misfire-doubtful protection.

Uncle Sam built the Panama Canal, after other nations had failed, by protecting the workers against disease-carrying fies and mosquitoes.

Sampson Screens

are made in one quality only and sold by dealers who take pride intheir merchandise and

Sell at a Beal Profit

A. I4/. Eilers, master fiIer of the new mill, uncrating one of the neza and unique machines lor his filing shop. For twenty years before coming to Klarnath Falls Mr. Eilers was filer and heail filer in the Cloquet and Northern mills at Cloquet, Minn.

intoboxes. From 30 to 40 per cent of the entire cut of some plants in Oregon and California goes into boxes which are disposed of almost entirely to the fruit-growers of the Pacific Coast. At the new plant there will be, therefore, a large development for the manufacture of boxes.

"The products of this operation will be disposed of probably in the rough proportion of 25 per cent to California

and the remainder in Eastern territory. The latter will be reached by railroad, Klamath Falls now being served by'

trvo roads, the Southern Pacific and the Great Northern."

Ralph R. Macartney, who for many years has been associated with the Weyerhaeuser affiliated operations at Cloquet, Minn., where he commenced work as a common laborer for the Northern Lumber Company in 1910, is general manag'er of the Klamath Falls branch.

JAMES L. HALL RETURNS FROM NORTHWEST TRIP

James L. Hall, rvell-known San Francisco wholesale lumberman, California agent for the Chas. K. Spaulding Logging Co., of Portland, Ore., returned recently from a three weeks' business trip to the Northwest.

Mr. Hall visited Seattle, Tacoma and Portland, and the :Chas. K. Spaulding and other sawmills in the Willamette Valley.

Opportunities for Coopera ting/ With California Dealers

By Kenneth Smith, Secretary, Lumber Dealers Association of"Los Angeles.

The happiest augury of the future prosperity of the lumber industry lies in the steadily increasing adherence of manufacturers to the proposition that the distribution of the product of the sawmill is of far greater importance than the detail of its production and in your realization that the retail yard and the wholesaler, so long regarded as your customer, is not your customer at all but merely your salesman, the agent by whom and through whom you must contact and sell your real customer-the user of wood, the man who puts up every dollar that you

You have taken some great strides in this efiort to help yourselves in these last three years. Formation of the Trade Extension Bureau, adopting American Lumber Standards, subscribing to ths five year Trade Extension program of the National and the determination to throw the strength of your reorganized and revivified West Coast Lumbermen's Association behind the grade-marking program of the National will in years to come be looked back upon as the initial sign posts along the road of scientific merchandising that led you to a better and happier day as manufacturers.

And not the least of thes_e sign posts will be the agreement which is now in the final stages of consummation between your Association and the dealers of Southern California, providing for official W.C. L.A. grade-marking at their yards under the same rules and under the same continuing supervision as governs the use of the officia! grade-mark of your Association at*the*sawmill.

Grade-marking was n-rothered by necessity. It was adopted by the lumber industry as an essential measure to arrest the growing public distrust of lumber grades and merchandising practices; to prevent sub-standard lumber being sold as standard; to prevent grade substitution and lessen product substitution; to safeguard the integrity of the industry's standards, and restore the age-old confidence of the public in wood.

It had to be. The plain fact is that the marketing of a guaranteed, identified product is the only possible chance the industry has to recover its lost markets or retain those it has.

Dr. Compton summed it up in a few words the other day: "If we ourselves are not smart enough to modernize our own business and furnish the specifiers, the buyers and the users of our products, these ordinary protections of the integrity of the products which they buy from us, we cannot expect them to do for us what we should do for ourselves. The buying public does not nowadays wrestle with a backward industry. It simplv uses the products of some other, less backward industry. That is what the lumber industry in its trade extension work is trying to forestall."

California is one of your largest and most important markets. You

want the dealers there to join hands with you and push the sale of grade-marked lumber. They want to do it-are anxious to do it, in fact, in order to cure problems of their own that have arisen out of a past history too complicated to recite here. But there are two great obstacles-one at your end and one at ours. The great majority of those particular mills who cater to our market do not subscribe to your grade-marking program so that our dealers could not brry their requirements grade-marked. At our end are great waterfront planing mills built to do the surfacing for cargo rnills who either had to, or preferred to, sell rough.

More than half of the commons handled by the jobbing yards at San Pedro come in rough so that even if you had 100 per cent cooperation among the mills and grade-marked every foot of surfaced lumber that you shipped to Southern California you would still be obliged to make arrangements to grade-mark the lumber surfaced at San Pedro in order to make your program eftective. Therefore, the offer of your board to authorize and supervise official grademarking in Southern California seems to me a very logical and sound solution of the probtem.

In the course of the negotiations (referring to recent conference between West Coast manufacturers and Southern California dealers) your committee tried very hard to win acceptance at the hands of our dealers of American Standard sizes for yard stock and while these are already acceptable on worked uppers and common boards our dealers were not willing to accept these standards on some items. The chief point of difference was common dimensions, on which we felt we were certain to get into difficulties if we changed at this time.

I know that some of you were keenly disappointed when your committee made that concession to, us, but I feel sure that if you take all of the facts into consideration you will applaud their judgment.

The prevailing standards in California on these items are larger than the minimum established by the American Lumber standar?s. However, our common is surfaced when :practically green, and invariably shrinks afterward, so that ifit were surfaced green to the American Lumber Standard of 9{ inch.off it would in a majority of cases be scant of that size when it went into construction and subject to being refused by the building inspectors for the reason that. our building code specifies that American.Standard sizes as a mtnlmum.

Again, the surfacing practices in our market are different than the usual practices of the rail markets, and while I am fully appreciative of the tremendous gains that will adhere to the indus,try when it becomes possible to sell just one size and one surfacing practice for each grade in all markets, I think that you will readily concede

(Continued on Page 46)

Hightights from an Address deliver.ed at th? Annual Mr[t;rg bf the We* Const Lurttbcrntcn's Associotion, Tacoma, Washington, Jenuary 31, 1930.

Kennetk Smitln

The door here illustrated is one of several antique designs in the residence of Mr. Alfred Dieterich at Montecito, California. It is made of solid Spanish Cedar finishing l'/a " thick. All surfaces are adzed. The seasoning checks in two of the cross rails were deliberately sought after, as was the lack of precise geometric outline of panels, to further the impression of great age.

ARCHITECTVRAL iilb-,;;bv6iiiii contract by Boyd Lumber & Mill Company, Santa Barbara, California (Certified Plant No. 12). Architect: Addison Mizner, Palm Beach, Florida.

Milluorb Instit*te of Calitornid.

East Bay Hoo Hoo Club

Albert Rhine, special investigator for the San Francisco police department, was the principal speaker at the F'ebruary dinner meeting of East Bay Hoo Hoo Club No. 39, held at the Athens Athletic Club, Oakland, February 10.

Mr. Rhine chose as his subject, "Fakers in Mysticism", and his positive statements showed that he has made an intense study of all phases of the spiritualistic and fortunetellingrackets. Following this talk he entertained with tricks of magic, many of which were new to the audience, and at the conclusion received a big hand.

President Bert Bryan, Strable Hardwood Co., presided, and Larue Woodson, Wheeler Osgood Co., was chairman of the day.

M. D. Bishop, secretarv of the Coast Counties' Lumbermen's Association, reported on lfoo Hoo activities in his territory.

H. Sewell Morton, Hill & Morton, Inc., vicegerent snark of the Golden Gate District, which takes in the counties of San Francisco, Marin, Sonoma, Alameda, Contra Costa, Napa, and south half of Solano, announced that a big concatenation will be held on the evening of April 14, the regular meeting night of the club, at the Athens Club, Oakland. Mr. Morton asked for the support of every individual member in making this concat a great success.

Paul Overend, vicegerent snark of the Monterey district, which includes all the coast counties south of San Francisco and north of Santa Barbara counties, announced that his district will join with the Golden Gate district in a joint concatenation on the date mentioned.

Peninsula Hoo Hoo Club

Peninsula Hoo Hoo Club No. 58 and San Jose and Peninsula lumbermen held their monthly dinner-meeting at the St. Claire Hotel, San Jose, Monday, January 27.

President Fred P. Boes of Hubbard & Carmichael Bros., San Jose, presided.

C. S. Hamsher of the First National Bank of Los Gatos was the speaker of the evening, delivering an interesting address on "Business Conditions in 1930".

Tidewater Mill Burns

Fire destroyed the sawmill of the Tacoma. last week. with an estimated rvhich is fully covered by insurance. mill will be rebuilt at an early date.

Greatest Money Saving Improvement in High Speed Steel Knives

Tidewater Mill Co.. total loss of $200.000, It is stated that the

Our New Address

IDennison Street Wharf

Telephones ANdooer 1077 -1078

Ve Solicit a Trial Order For Cobbs & Mitchell's DRY DIMENSION

double the work of ordinary high epeed ateel kniver. Get your orders rnailed now for at least one set of thece remarkable new kniver.

SIMONDS SAW and STEEL CO.

Opportunities for Cooperating With California Dealers

(Continued from Page 43)

that that will have to be a matter of evolution-

We urged your committee and your board to concede, for the time being, in the grade-marking program the matter of sizing dimension to the California Standards on the theory that they are, in fact, the samg as the American Lumber Standards for industrial lumber.

The question of adopting American Standard sizes for yard stock on these items; the adoption of the surfacir-rg practices favored by the manufacturers, and the still more difficult problem of dry lumber should be left to the solution of time when your sales office in Los Angeles shall have won the consent of dealers to making the changes. These steps must be taken one at a time. Each will prove less difficult after the next has*been

We expect grade-marked lumber to revolutionize our retail selling practices and to give a stability to values that has never been possible in the past. The selling of mixed grades which were uncertain and not definable has led to the practice of some of our largest industrial buyers, governmental agencies, school board and even some private buyers writing their own specifications with the result of still further disturbing values and diluting grades. All of these have assured your representatives and representatives of the National that the moment selling was established in Southern California on a basis of guaranteed, ofticially grade-marked lumber, graded in accordance with the current rules of the West Coast Lumbermen's Association they would abandon their private specifications and buy on yours. This will help you no less than it will help us. And this is just one single angle of it. There will be difficulties experienced in the beginning but as they are ironed out we will find many unexpected benefits coming from the change.

I think I shoutd, however, frankly voice one serious warning. Many of the first experiences of our dealers in buying grade-marked lumber from the mills have been unhappy. Some of you have made the ,mistake of sending down properly marked Number 1 and Numtrer 2 all mixed together so that the shipments had to be segregated after arrival. A surprising number of shipments, considering the relatively small quantities that have so far been shipped down gradenrarked, have had to be reinspected because of heavy percentages below grade. I believe I am correct in stating that every shipm-nt of grade-marked lumber which has been queitioned bv the dealer. has been fourrd to be below grade by your official -reinspection. Proper adjustments have been made and all of us of course- understand that it takes time to get grade-marking to functioning smooth!f'at the mill but some of your first shipmenls have displayid shockingly poor grading.

As I have already suggested, I feel sure that you will look back in time upon your offer of this grade-marking agriement to the dealers of Southern California as one of the mile posts that mark the turning of the lane at the point where you began to exert your force in an effort to lift the industry out of the unprofitable morass into which it had pushed itself.

_,The theories of yesterday must be scrapped for the facts of today. The fact of today is that you are not making any money out of your investment as manufacturers and that neither of youi sales arms, the wholesaler or the retail dealer, is making a proht on his investment, for the simple reason that the man who uses your product

R. HA]IIFY G||.

does not pay enough for it to pay all of the legitimate costs, plus the wastes of distribution and still leave a profit for all three or even one of these divisions of the business. The further fact is that the man who makes the lumber must shoulder a large part of the blame and a still greater share of the responsibility for changing these conditions' ,i :r ,i ,r ,r ,r

Nothing is going to change the complexion of profits in this industry so much as a thorough realization by every division of it that it has lost out because it has not merchandised its products.to the user; because it has treated its product as if neither the wholesaler, manufacturer nor retailer had any respect for them; because we have ourselves, by the manner in which we have conducted the business, created the impression in the mind of the consuming public that lumber was just lumber and that the only thing which mattered was who would sell it the cheapest. I know you can point out striking exceptions here and there but they have mostly been voices crying in the wilderness so far as the industry as a whole was concerned.

All that is changing and must change. Five years from today the preponderance of grade-marked lumber and dry lumber offered to the public will be so striking that ordinary lumber will be relegated to a back seat. Ten years from today the majority, in numbers, of retail yards will not be selling lumber at all but will be selling the home to the consumer and a tremendous percentage of yards will be selling a completely furnished home so that the buyer will have to do nothing except move in his clothes and make one payment per month to one seller for the complete home. And when homes are nerchandised in that manner there will be a tremendous increase in the use of lumber for home*buitdin9. * *

One thing that some genius will surely evolve within twenty years is a way to build a substantial house with less hand labor. Since 1910 the cost of a house has been doubled while the cost of an automobile (and a greatly improved one) has been cut in two.

Millions await the man vvho can cut the cost of home building in two and deliver a better home. And if the lumber and furniture industries belonged to the men who olvn General Motors they would lave C. F. Kettering and a research staff spending a few millions finding out horv to do it.

A great many of the problems with which we are now confronted in this lumber industry seem to me to have arisen out of the erroneous point of view on the part of the manufacturer that when lumber left his mill it was sold. I am convinced that the fact which is now coming to be universally recognized by the manufacturer that his product is not sold until it is purchased by a user is going to lead to a. mutuality of pnderstanding between the three great groups of the industry, the manufacturer, ihe wholesaler and th6 retailer. which will give new nreaning to the word co-operation and make possible a joint solution of the complex distribution problem5 of the industry. In no other way, in my opinion, can they iver be adequately solvei. Neither the retailer, nor the wholesaler, iror the manuficturers work- ing indep_endently of each other, can ever possibly do as well as they can by working together.

.-B-ut if this co-operation is going to be-anything more than a beau- tiful sentiment it will be because you manuiactur-ers take the respon-

WE ARE ABLE to care for your requirern€lrtr for aif cooled and brick lined refuse burtrers_ new and used boilen of all sizes and types. SEATTLE

sibility upon ],ourself of seeing that it means what the dictionary says it means. It is up to you to deliberately set out to create the sort of co-operation that will be necessary to bring about these changedconditions.

The most interesting thing to study in the business world today is the development of creative merchandising. Imagination is the blue print of enterprise.

The National has employed Dr. Paul Ivey to devote six weeks speaking to retailers at conventions and making a study of the possibilities of creating a sales school for training retail salesmen. There is no reasoll ll'hy you should not give earnest, enthusiastic consideration to the possibilities of that sort of wqrk for yourselves, either in close collaboration with the National, or for yourselves alone if you can render a service to the retailers of your particular product that the National is not in position to render for you.

To point out just one iustance: You carr come down to Southern California; find out how to sell structural and industrial construction, find out how to sell oil rigs, dramatize them in a short series of sales lectures, get the dealers and salesmgn who handle timbers to come to school to you, and create absolutely new business and profits for the dealers and for yourselves that otherwis.e you will never see.

Another suggestion. If you nranufacturers can assist retail associations to function properly all over the United States you will tremendously inrprove the prosperity of the whole industry. Local Associations are the key to the merchandising situation in the retail lumber industry.

The greatest enenry of progress is the natural human reluctance to change. Our iustinctive reaction is to always stay with what we have for the fear that the new nlay not be. any better, but I believe that the fruits of success in tomorrow's battle o{ business are going to those who learn to THINK FOR THEMSELVES rather than those who know in advance what will and what will not work.

The fact that "it has always been done that way" is no longer a good reason for continuing things that do not fit the changing conditions. The nunufacturer or the industry which succeeds today must STEP UP ITS THINKING to meet the requirements of these exacting tinres.

Of course there are difficulties. There always is. There always will be. Yet if there were no difficulties to overcome most of the fun of business would be gone. Difficulties are what make life interesting. The point to get fixed in our minds is that the kind of difficulties that confront us today are not those of yesterday. Today's difficulties are problems of the whole industry. They are impossible of solution by the policy of individualism that has held back our industry for so 1ong. They can only be solved by group thinking and group action. We have to quit thinking aboui how things used to be, or ought to be, and START THINKING FROM WHERE WE ARE.

\v. E. COOPER RETURNS FROM EAST

W. E. Cooper, president of the W. E. Cooper Lumber Company. Los Angeies. and Mrs. Cooper retuined to Los Angeles Feltruary 2, af.ter an extended trip through the Fast, where Mr. Cooper visited his various lumbei yards in Michigan and Wisconsin. The return trip was made via New York and the Panama Canal on the "President Fillmore".

H. B. HEWES ARRIVES IN CALIFORNIA

H. B. Herves, nationally knorvn lumlterman, president of the Clover Valley Lumber Co., Loyalton, and director of the Pacific Spruie Corporation, ariived in San Francisco from the East on February 3 for an extended visit to the Pacific Coast. I\[r. Hewes rvill leave about Febrvarv 22 for a visit to Portland.

HUBERT SCHAFER IN LOS ANGELES

Hubert Schafer, secretarv and treasurer of Schafer Bros. L,umber & Door Company, Montesano, Wash., arrived in Los Angeles February 12 on the "point Loma,, where he is spending_several _d1y. or-t_business. While in Los Ange- les, he will make his headquarters at the offices of lhe Lawrence-Philips Lumber Co., their Southern California representatives.

ARTHUR GRISWOLD BACK AT DESK

Arthur B. Griswold, manager of the San Francisco of_ fice of the C. D. Johnson Lumber Co.. returned to the of_ fice February 10. after a week's absence due to illness.

Profits

euen utben there is linle

Tfrou Building

SALES and profits can be made even during the months when there is little new building. ' The Peedess line of built-in furniture offers lumber merchants opportunities for steady sales throughout the year. How?

Mode tnizing ^ tbe Ansuter

Housevives living in old homes have seen the modern built-in fixtures in display homes...they want convenience and beauty in their kitcbens.

The lumber dealer who carries the Peedess line of built-in furniture can cash-in on this desire. Many sales helps are furnished to Peedess dealers, including a complete modernizing campaign. Write

Remodel and Modernize

' BEFORE

Here we are showing another vivid example. where minor changes at small cost has transformed a dark, dingy, old-style house into an attractive, pleasing home'

First the left front gable, porch roof and projection on the right side were removed and wide eave overhang cut back to three inches o6 "i4" tu"1kl-"fi.r this the roof line of remaining gable was extended over entry porch and the exterior walls covered with new marerial. Minor changes were also rnade in. window i"i".g.-.ttt to perrnit of increased sunlight and ventilation and here every dollar expended has added three dollars of actual value to ihe horne. -

These illustrarions are reprints from the new 5l-page book "REMODEL Ss MODERNIZE YOUR HOME" created by Dernier's Service Bureau, 406 Fay Building, Los Angeles. In addition to the books, these folLs have developed a series of illus' trated newspaper pages, together with detailed information telling just how to organize and naintain local modernizing burcaus. Samples of the various departments of this service are now ready for distribution.

Blow Pipe Manufactures Urges Maximum Use of Waste Fuel

"For some time past we have been selling the idea of the utilization of waste fuelfrom lumber and woodworking plants by industries located nearby which need heat or steam," said Claude Rees, president of the well-known Rees Blow Pipe Mfg. Co., Inc., of San Francisco and Los Angeles. "We even go so far as to suggest to owners of plants having waste fuel to dispose of that they invite new heat or steam using industries such as laundries, greenhouses, etc., to locate their plants close enough to take advantage of this cheap fuel.

"One such installation which we recently completed conveys the shavings from a box factory a distance of 500 feet to a greenhouse, where they are automatically fed into a Dutch oven, which maintains a steam pressure automatical- ly controlled. of between 50 and 60 pounds. This greenhouse formerly used for heating purpoies in excess oT ZOOO barrels of fuel oil a year with much less satisfactory results," said Mr. Rees.

Recent work completed by the Rees Blow Pipe Mfg. Co. includes a-high--pressure, blower system conveying shavings from the box factory of the Ewauna Box Co. af Klam.fh Falls to the power hou.e at their sawmill. This line rvas run underground and was made from standard steel casing.

This compan)- enjoyed a very successful year in 1929, showing an increase in foreign business as w-ell as domes!ic. A recent important oveiseas shipment was that of a knocked-down blow pipe system shipped to the island of Hilo, T. H., for installation in a lumber manufacturing plant.

Just at the moment they are remodeling the whole blower system of the Saginaw & IVfanistee Lumber Co. at Wil_ liams. Ariz.

Harbor Plywood Corporation

Br.tnSigS togeth.er into one national manufacturing and distributing organization, the Harbor Plywood Corpoiation was. recently- organized.to engage in the door and plywood business. The companies included in the consolidati,on are !.!e Harbo_r_Pl1'y16o6 Company, Hoquiam, Wash.; Knox & I oombs, fg-guiam, \\rash.; American Door & Mfg. Co., logli",*. Wash.; Durable Door Co., Hoquiam, Wain.; R. C. Clark.\reneer Co.,,Chicago; George L. Waetjen & C;;- pany, Milwaukee, Wis.; Chicago Veneer Co., Chicago, and John A. Gauger, Chicago.

. Harry. S.J(nox, Chicago, heads the consolidation as presi- dent. A. Robert Wue-t, _H-arbor plywoocl Company, is executive viT:-president. E. W. Daniels, resident ,n""ug.r. of Knox & Toombs in Hoquiam, is vice-president. 8."8. Shaw, Chicago, is secretary-treasurer.

Export sales of plywood for Australia and New Zealand will be handled by the American Trading Company, and other.export business through the McDougall Expori and Shipping Co. which remoloed its heaclquarlers from portland to Hoquiam, Wash., on February i.

W. W. Wilkinson, Los Angeles, is Southern California representative for the Harbor Plywood Corporation.

G. A. KINGSLEY VISITS LOS ANGELES

G. A. Kingsley, secretary of the West Oregon Lumber Company, Portland, has returned to headqularters after spending several days in Los Angeles on business and pleasure. The firm is represented in Southern California by Wendling, Nathan Company.

STNTRON IIOTORLESS EtEgTRIG HAMDTERS

"Only the Piston movestt

lz to 2-inch Drilling Capacity.

Weights lo to20 lbs.

Priced at tl00 and up.

Electrlc Drtllrt All Slzcs

Portable Gr{nders and Bcnch TYTec

Goncrete Surfacerc

Strand Fledble Shattr ond Equlpmcnt

Electrlclland Saws

Sanders . Pollrhers " Butters

If a job can be done with an etectric tool-'-we have it.

M. N. THACKABERNT

YOU INCREASE your bucinees in two ways by handling Truscon Metal Laths. Firct, you open up a new market for sales. Second, you enlarge your present market for lumber by providing 6reproofing for it. Truccon Metal Laths are a complete line manufactured in California and etocked in local Truscon warehouses. Write for full information.

TRUSCON STEEL COMPANY

Pacific Coast Factory, Loe Angeles

Los Angeles, Calif. - 5480 E. Slauson Ave.

San Francisco, Calif. - 74 New Montgomery St.

Seattle, Wash, - 310-311 Seaboard BIdg.

Portland, Ore. - 449-457 Kerby St.

METAL LATH

Rste: 82.s0 pu colurnn inch The Fellow Who Wants to Be Hired

MODERN PLANING MILL OPERATION FOR SALE

After 3O years of succesrful operation in the planing mill business in Southern California, company is retiring from business and wants to sell plant, atock, machinery and equipment.

Plant was entirely rebuilt fow years ago when most modern machinery was installed.Thir is one of the best equipped planing rnill and fixture establishment! in Southern California. Plant was operated until January 1, 1930.

Address Box C-308, Care California Lumber Merchant

POSITIONWANTED BY EXPERIENCED LUMBERMAN

Married man, thirty-seven years old, life time spent in Lumber Business. Experienced executive, Salesmanager, Salesman, highest references. Address Box C-305, California Lumber Merchant.

POSITION AS MANAGER OR FOREMAN

Lumberman desires position as manager or foreman of wholesale or retail yard. Thoroughly familiar with millwork and of all kinds of wood and grades. Age 49. Over 20 years' experience. Good references. Address Box C-314, California Lumber Merchant.

Experienced retail ,rYf;If,l"o ""0 building material man. Middle age. Willing to get into the harness for the good of the business. $5000.00 investment required. Address Box C-315, Care California Lumber Merchant.

\VANTED BOOKKEEPER AND AUDITOR

Good position open for middle aged man 'rvith lurnber experien,ce and one familiar rvith all office details. Also references required. Address Box C-316 California Lumber Merchant.

MR. RETAILER

Does your yard show a profit? If not, why not? f can make you prosperous. I want to connect with a progressive lumber merchant and prove it. Address Box C-317, California Lumber Merchant.

LARSSON TRAFFIC SERVICE

268 Market Street San Francirco Douglas 6,129 ud Suttei 6tltl

Specializes on Lumber Industrt"s Tmportation Needs Freight Rate Quotations, Adjustments. and Auditr SEND US ALL YOUR FREIGHT BILLS FOR lst AUDIT OR FOR 2nd RECHECK.

FOR SALE

Retail Yard and Complete Building Material Store,'Cor'tttty Seat Town, 11,000, Southern California. Will lease Yard Site on 7 per cent net return on investment but want to sell improvernents. Investment necessary in fixed assets not over $15,000. Address Box C-289, California Lumber Merchant.

ATTENTION_LUMBERMEN AND SALESMEN

An ideal drawing and estimate sheet, correctly scaledindispensable for Retail Lumbermen, excellent sideline for Salesmen. For samples and information, address, PBL Safety Calculator Co., Box 1878, Pampa, Texas.

BOOKKEEPER-ACCOUNTANT WANTS POSITION

Experienced full-charge lumber bookkeeper and accountant open for position. F'amiliar with all office details. Address Box C-304, California Lumber Merchant.

POSITION WANTED IN RETAIL LUMBER YARD

Retail Lumberman rvith five years' experience in retail yards wants position as yard manager or assistant manager. Understands bookkeeping, estimating, shipping, etc. Will go any place California or Arizona. Address Box C-306, California Lumber Merchant.

LUMBERMAN WISHES CONNECTION

Lumberman rvishes connection; experienced in Sales Promotion work,Plan Book Service, Financing, Follow ups, Estimating, Auditing,LineYard Management, Advertising, Salesman Los Angeles experience. Address Box C-3O7, California Lumber Merchant.

FOR SALE

Well established Planing Mill business located near theUniversity District, Los Angeles, the fastest growing section in the country. Plant has been in operation for many years and an excellent opportunity for an energetic man who wants to take over a well established business. Will sell stock, machinery, office fixtures, and will lease the real estate. Reasonable terms. Reason for selling-owner has been in the planing mill business for many years and wants to retire from business. Address Box C-311, Care California Lumber Merchant.

(The Clearing Houce)

This Column of "Wants" and "Don't'Wants" is fon rhe t"#fl*rY,l" *f,S$fi"?H.o se'

The Fellow Who Wants to Hire

If We Cannot Sell Plant as a Whole, Will SeIl Piece by Piece.

A DooR

FOR ANY

CHARMING HoME

M.

ODERN architecture welthe King Long-Bell Door.

It is outstanding in appearance because of its distinctive design and attractive fush moulding, accentuating the panel.

And it is far more than a handsome door. Made throughout of California White Pine. an ideal door wood, it sturdily lasts the life of the building.

J7* Kina

The sturdy construction of the King Long-Bell Door3-ply rotary cut veneer panels inset firmly in the stiles and railsveneered stiles with built-up cores -provides a door that will not warp., It isa serviceable, economical doorand guaranteed.

Greater strength is given this doorin the 3-ply, rotary cut veneer panel, inset firmly into the stiles and rails, so that the panel cannot work loose. The veneered stiles have built-up cores. This door takes finishes readily. It costs less to fit, mortise and hang than doorsof other woods. Guaranteed. Available through retail lumber dealers.

ls G.ooD ln AMERICA

THERE IS ONE SURE w.AY TO INCREASED 1930 SALES

and that is to specialize on 'l{"eav61-ffenry Rooftng "nd 'We"r"tff"rrty Insulating Bo.rd. TLat de"ler *Lo ".11" and recornrnends producte of tlro*o r"Irre. products *hi.h L"t. ptot.d themselves over a period of years. that d.ealer *ho "ligor hi-".lf with source. of ..rpply which h"ve so perfected their products and their services to hirn that he can elirniaate "*"ty .I.-.nt ofrisk "lrd. *ho sells the products ofth" manufacturer" *ho give hin the greatest s.1." h.lp is certain to agree with the pop,rl"t tlog"o oBusi''ess is Good ia America."