The California Lumber Merchant - November 1940

"Our Douglas Fir Plywood sales ore ' ;ing by leaps ond bounds" tncreol

Says progressive Vancouver, Washington, dealer!

o "Our Douglas Fir Plywood sales are increasing by leaps and bounds. t "tgely responsible for this increase is the extensive plywood use in residential construction, but this has been a banner year for exterior plywood boats, too. We also use thousands of feet of Douglas Fir Plywood in our planing mill. We are making a special efiort to push all the grades and the Dri-Bilt methods because they're all good business."

JAMES F. HUTTON, President and outner, Central Wood Prodtcts, Inc, Vancotoer, h.

Here's why it's good business for you to push this "Miracleo wood

| Streomllned lnvenlory

You get a lot of satisfaction out of ha.dling Douglas Fir Plywood. rJfhen you have all fve grades in representative sizes and thickness, your stock is complete, ready for every demand. You never have to worry about "here-todaygone-tomorrow" colors and fnishes.

2.Selllng made eosy

Every panel of Douglas Fir Plywood made by Association Mills is stamped with a "grade trade-mark" in accordance with U. S. Commercial Standard CS45-4o. This makes identifcation easy and positive . permits you to sell the right type of Douglas Fir Plywood for every purpose.

3. Unllmiled market

Give any man a panel of Douglas Fir Plywood and right away he'll start to figure out a use for it. That's why there are thousands of uses for this "modern miracle in wood." If you aren't cashing in on this unlimited market the way you should, start today. Every customer is a prospect.

4. Drl-BlIt meons volume

The inroduction of the two DriBilt with Plywood methods of construction has resulted in bigger dealer volume than ever before. You sell all the materials for a Dri-Bilt house have greater turn-over because Dri-Bilt houses go up and sell quicker. If you aren't urging your builders to save time and money with the Dri-Bilt method suited to their needs, you're passing up aa oppotunity to make real money.

5. F.H.A. accepted

Remember, you can boost Plywood for home construction with the utmost confdence because its use is accepted by F.H.A. as well as approved in the Uniform Building Code.

HOBBS WAI,I REDWOOD SIDING

is

"Where

THE CALIFOR}IIA LUMBERMERCHANT

How Lumber Looks

As we go to press negotiations are continuing to reach a settlement of the steam schooner tie up. The strike has tied up 47 steam lumber schooners in the coastwise lum' ber trade since October 4 when the Marine Firemen walked out. The Marine Cooks and Stewards and Engineers' Unions later joined the strike.

Lumber production during the week ended November 2, 1940, was 10 per cent less than in the previous week; shipments were 2 per cent less I new business t2 per cent less, according to reports to the National Lumber Manufacturers Association from regional associations covering the operations of representative hardwood and softwood mills. Shipments were 2l per cent and new orders 13 per cent above production.

Produ'ction during week ended November 2, 1940, of 384 identical softwood mills was 217,737,m feet, and a year ago it was 227,D4,000 feet; shipments were respectively

264,7A8,m feet, and 239,880,000 feet; and orders received 244,225,W feet, and I8,7O7,OAO feet. In the case of hardwoods, 95 identical mills reported production this year and a year ago 11,469,000 feet and 9,896,000 feet; shipments

12,401,000 feet, and Iz,m,W feet, and orders L4,547W feet and 9,831,000 feet.

Seattle, Washington, November 12, I94O.-The weekly average of West Coast lumber production in October (5 weeks) was 144, 340,000 board feet, or 73.3 per cent of the weekly average tor 1926-1929, the industry's years of highest production, according to the West Coast Lumbermen's Association in its monthly survey of the industry. Orders averaged 157,605,000 board feet; shipments, 150,7O2,W. Weekly averages for September were: production, 143,278,-

000 board feet (72.8 per cent of the 1926-1929 average); orders, 163,724.000 ; shipments, 157,879,000.

fhe'industry's uirfilled order file stood at 681,099,000 board feet at the end of October; gross stocks, at 860,000,' 000.

Requirements fbr National Defense held the center of the West Coast lumber stage in October. The industry is now experiencing a peak load of lumber demand for defense purpoies. ThG ii mainly represented in the scheduled midjanuary completion of the series of canton-ments required to house the National Guard and the first 400,@0 men drawn in the Selective Draft. Probably 25 per cent of present West Coast mill production is moving, directly or indirectly, into defense projects.

West Coast sawmills are giving priority to the requirements of this National program. Reports to date indicate their product is moving to the projects as rapidly as the carpenters can use it. The industry takes pride in the record it has made to date in meeting these emergency demands and will do its utmost to keep the required large volume of lumber from the West Coast rolling to the centers of defense during the next several months.

The Western Pine Association for the week ended November 2, IOI mills reporting, gave orders as 80,74O,000 feet, shipments 89,334,000 feet, and production 76,641,0ffi feet. Orders on hand at the end of the week totaled 375,868,00O feet.

The Southern Pine Association for the week ended November 2, lD mills reporting, gave orders as 34,966,000 feet, shipments 44,487,000 feet, and production 35,186,000 feet. Orders on hand at the end of the week totaled 121.026,00O feet.

Subrcription Price, $iilt0 per Y€cr Siagle Copiea 25 centr etrch.

7"pc*ttl,e

Jloru a-d Ahtl "l

,,BRADIEY BRAND"

nch6l@

Here are lour close-ups which rhow you at a glance how 'IRADLEY BRAND" glandardr lollow through lrorn lorest lo linished lloor.

tn lhege you see lundernental "reasons why" lor the inherent quality which distinguishes'IRADLEY'BRAND" hardwood tlooring itgell - - . quality rellected in yearr oI splendid service, line appearance and owner satislaction.

Yet, behind Bradley's clandards are nrore than adequate timber resources and rnodern equipment. These are esrential, but equally important are lhe lactors ol long establishnrent, intelligent study ol trade and builders' requiremenll, research, and .the intcntion lo make a betler product.

It is in lhese respecls, loo, that Bradley qualifies: as a pioneer operation lsince 19011 by constant improvement through expetimenl and testing under conditions ol practical use and through painstaking policies which have egtablished "ERADLEY BRAND" as the standard ol comparison in hardwood llooring.

"BRADLEY ERAND" tardwood tlooring in. cludes standard strip and "rNail-Seated' stock in Oah and Beechl also Oak Plank Ilooring in both V and llush-ioint design, lhe latter including plugs and butterllier, il desired. Eor lilerature and quotations, call our nearegt representative or addregr:

BruW

'U. S. Pol. No. 1936028

pnd in the world as in 5116 school, / Vo" know how tateydy turn and shift, 1 f rne prize be sometit6s to the fool, \ The race not aly'ays to the swift.

The above is one of the choicest bits of verse in my scrap book of short verses. And I have a scrap book full of short verses that I prize next to my collection of alleged funny stories. You can drive home a thought with a well selected verse as punchfully as you can with a well chosen story. A few minutes ago I was called to the telephone to learn that an old and close friend had died very suddenly. So many such messages have come to me in the last few years that I have become almost accustomed to them" But the news caused me to turn to another verse in my scrap book, one I have read over perhaps more times than any other single verse in that book; this one: :F**

Let me live out my years in heat of blood!

Let me die drunken with the dreamer's wine!

Let me not see this soul-house built of mud. Go toppling to the dust-a broken shrine.

Let me go quickly-like a candle light

Snuffed out just at the heyday of its glow; Give me high noon-and let it then be nightThus would I go ! (McMillan). ***

This friend whose death I just learned about, went that way. He had lived abundantly, and to a ripe old age, always with a grin on his face, and a happy word on his lips. Fine. And then to go quickly and completely as he did, rounds out a very successful life. ***

Another favorite verse in this scrapbook comes to my mind at this moment, and asks for admittance to the page. It's Eddie Guest's delightful stanza:

If your motto says "Smile," and you carry a frown; "Do it now" and yo r linger and wait;

If your motto says "I{elp," and you trample men down; If your motto says "Love," and you hate.

.You won't get away with the mottoes you stall, F'or the truth will come up with a bounce. It isn't the motto you hang on the wallIt's the motto you live, that counts.

A gang of us sat .rorrrrl ; ;", night telling political stories, and they asked me for my favorite political story. I told them it was the story of Boss Murphy, of the old Tammany Hall, and William Jennings Bryan. The famous Wigwam was closing a political campaign in old New York with a tremendous rally the night before election, and the big leader "Boss" Murphy was in the chair, while William Jennings Bryan delivered the principal address of the evening. It so happened that before he had talked five minutes, Mr. Bryan quoted a line or two from "Goldsmith." Boss Murphy looked sharply at the speaker, but said nothing. Ten minutes later, warming to his work of regretting the disparity between rags and riches, Bryan orated:

"r might well quote ; ;J, of the immortal Goldsmith, when he said: "Ill fares the land, to hastening ills q prey, where wealth accumulates, and men decay." Boss Murphy's gavel came crashing down on the table to interrupt the speaker, and his eyes flashed with indignation as he demanded in stentorian tones: "Wait a minute, Mr. Bryan! Who the Hell is this Jew Goldsmith, and what office is he running for?" ***

Mose was telling Sam about how a mule threw him that morning. Sam asked: "Did it give you a headache?" And Mose answered: "Quite the contrary, Sam, quite the contrary."

Once I was unfoldin my g/nion to a crowd, that big men are always approa b4frhile little men, trying to appear big, are always th orfosite. A railroad man in the crowd cut in with: "Sfrr The smaller the station, the bigger the agent." :f ,f ,f

"Don't you know that you are your brother's keeper?" asked the Community Chest worker. "'Wrong" replied the prospect. "I've only got one brother, and the warden at the state Penitentiary is his keeper."

Who misses gains a prize, Go, lose But if you uer if you can, or if you rise, Be each,Go=d,-g-gentleman.

-Thackeray.***

They say in Haiti:

No one ever helped a difficq$rituation-by repeating that most asinine of all re right."

"An economi$t" says the.factical man, "is one who

goins to be all knows ever5rthing, but1r{n't do anytlfing." "A practical man," replied the ydnomist, "i\Sl6 man who insists on perpetuating the gfistakes of his {ncestors."

One of my favorite political speech remarks, and I have listened to it for a generation and always give it a laugh, is this: "They tell me that some good and wise men are opposing me in this race, but I say to you, that the good who do so are not wise, and the wise who do so are not good."

rF :f :f

Advertising pays. Ask coffee. Have-?ou noticed that every bum who stops you on the :et and asks for help, wants to buy "a cup of cotr{g) never heard one ask for Guess that's why coffee a cup of tea or a glass of has become our natio drink.

Lots of merr keep themselves eternally stirred up and jittery by fighting those two awful and unbeatable eterni-' ties, Yesterday and Tomorrow. Too much regret for that which is gone, or fear of that which is coming, will throw :rnyone.

Tell your farm customer thi Dealer, 1fua1-"3 brand new roof on the barn grain and hay from rot." rnay save your

Knotty panels and boards for interior use have enjoyed considerable popularity for years past. Any retail lumber deder can furnish something of the sort, while plenty of citv,vards carry a variety of knotty woods to please the "o"tofu-Xqut a retail friend of mine told me an experience just the othei day, that established an all-tirne record. A customer came to him for help. He had bought a big, oldtimey house, and was remodeling it and converting it into the kind of house he had always wanted. He took the lumber dealer into a very large, high-ceilinged room that he R" converting into a play or game room, or something of t-FG-Bort, and told him what he wanted to do with it. His wants were simple. But they were difficult. He wanted the walls and ceilings of that entire room covered with knotty wql But he was not interested in the knotty panels the dealir had in stock, or in pictures he showed him in cataftlrresllhe knots were not big enough. He wanted big knots, and plenty of them, and they had to be sound to stay in.

(Continued on Page 19)

UICTl| R

Eigh Eaily Srrength PORTI.AND GEMENT

Gucrcrateed to meet or exceed reguirementr ol Americcm Society lor Testing Mcrtericrls Specilicctioas for High Ecrly Strength Portlcnd Cement cs well crs Federql Speciliccrtions lor Cemenl Portlcmd, High-Ecrly-Strength, No. SS-G201.

f,IG[ IANI.T STREI{GTI

(28 dcry concrete strengths in 2{ hours.)

SI'I,Pf,ATE RETISTAIIT

(Result oI compound composition cnd usucrlly found only in specicrl cementE desigmed for this purpose.)

ililmUil DXPAIISIOil and G0ilTnACTI0lf

(Exbemely sevcre auto-clave legt results consistently indiccte prccticclly no expansion or contrtrction" thus slinirrqtilg one ol most difficult problems in use ol c bigh ecrrly stsenglh cenent.)

PAGf,ED ITI MOISTURD. PROOT GruDTI PAPIN SACK STAIITPH' WITH DATE OT PACf,IIIG AT IIITTI

(Users' csaurqnce oI lresh stocl, unilonnity cnrd proper resultB lor concrete.)

State Retailers Conv ene at Santa Barbara

The 21st annual convention of the California Retail Lumbermen's Association was held at the Santa Barbara Biltmore Hotel, Santa Barbara, November 7 and 8. There was a good attendance and the business sessions held the attention of the dealers from start to finish.

Addresses by prominent speakers on subjects of vital interest to retail lumber dealers were heard and many matters of importance to the industry were discussed.

Arrangements for the convention were made by the executive committee of the Southern California Retail Lumbermen's Association and its able secretary-manager, C. W. Pinkerton. Frank Harrison, Santa Barbara, was in charge of the entertainment.

Many expressions of appreciation were heard of the excellent service of the Santa Barbara Biltmore Hotel, the beauty and charm of its surroundings and the efforts of the genial manager, Will P. Taylor, and his staff to make everybody happy.

Thursday Morning

Registration was in progress throughout the morning and a golf tournament was held on the course of the Montecito Country Club.

Thursday Noon

Luncheon was served outdoors by the side of the Biltmore's famous Coral Casino swimming pool. Entertainment was provided by a diving exhibition by Johnny Riley, 1938 high board title holder, and members of the Pasadena Women's Athletic Club team. The girls also gave an exhibition of water waltzing to music.

Thursday Afternoon

A. E. Fickling, Fickling Lumber Co., Long Beach, president of the Southern California Lumbermen's Association, welcomed the gatfrering.

Ray Clotfelter, W. R. Spalding Lumber Co., Visalia, president of the California Retail Lumbermen's Association, presided.

Attendance prizes were won by Robert Kimble, Jr., Se-

quoia Lumber Co., Visalia, ($10.00), and Paul M. P. Merner, Merner Lumber Co., Palo Alto, ($5.00).

I. N. Tate, vice.president of Weyerhaeuser Sales Company, St. Paul, Minnesota, addressed the convention on the subject of "Lumber's Highest Hurdle." Mr. Tate's fine talk is reproduced in full elsewhere in this issue.

George D. Riddle, Los Angeles, chief architect of the Federal Housing Administration for Southern California, spoke on "Minimum Moisture Content Regulations." He stated that only one job in Southern California had been tied up as a result of excessive moisture content since the moisture content provisions had gone into effect on April 15 of this year, and that this job was tied up for only 10 days.

Wm. O. Harris, Los Angeles, FHA production manager for Southern California, who introduced Mr. Riddle, announced that loans granted by his office had reached the 100,000 mark that morning.

The remainder of the session rvas taken up by the showing of the new Technicolor talking picture of the Douglas Fir Plywood Association. The picture, exhibited by Joe Weston, El Monte, Calif., Southern California representative of the Association, runs 44 minutes and is packed with interesting scenes from start to finish. Production of Douglas Fir plywood is shown from the logging of the timber and selection of peeler logs to the loading of cars with the finished product. In the latter part of the picture a number of atttactive Dri-Bilt plywood houses and the method of constructing them are shown, with many other uses for plywood.

Entertainment at dinner was provided by the Craviotta Orchestra, Spanish dancers and an attractive lady accordionist.

Friday Morning

A. E. Fickling of Long Beach presided at this session.

The $10.00 attendance prize was awarded to W. K. Kendrick, Valley Lumber Co., Fresno, and the $5.00 prize to (Continued on Page 10)

Scnlq Bqrbcrc Biltnore Hotel*Convention headqucrlerr.

Almost unbelievable are the reductions in handling costs that ROSS Carricrs and ROSS LiftTrucks are efrecting lor numelous yards and mills throughout the world. \(/holesale and retail yards, too, profit by usins the ROSS SySTEM. F|GURES DON'T LIE---so.ask the nearest ilor,'r"presentativa to shlw you PROOF ln black and whitel Lct him arrange a visit to onc of thcse mills or yards nearby---Sec lor yourscll the savings YOU could make by using the ROSS SySTEM to solve your handling problems

Write today for your copy of the Ross Carricr, Lift-Truck Booklet.

THE ROSS CARRIER COMPANY

611 Howard Street, San Francisco

On Arrcngements Combittee

(Continued from Page 8)

material prices have been increasing ever since the GovForrest K. Peil, Hammond Redwood Co., San Francisco. ernment started its investigation of alleged price trxing by

A. C. Williamson, representative of the merchandising varlous groups' Institute of the National Retail Lumber Dealers Associa- Referring to the defense program the speaker remarked tion, who has been organizing group meetings in Southern that cash expenditures for this program are running 400 california for those studying;r1st.a selling Methods," ex- million dollars a month now and will reach 600 million a plained the program of the Institute. month by June, 1941, and will probably average 5@ rnillion

A young lady representative of the convention Bureau

tn" next five vears' He said he beof Stockton chamber of commerce, invited the members

to hold their 1941 convention in Stockton' penses of government and sounded a pessimistic note when

Roy Wenzlick of St. Louis, nationally recognized construction and realty analyst, took as his subject, "How he made a guess that "the next depression may make 1932 I\ruch..Building Will rhere be During the Next Five ,

, , , luestions. Among years.,, .LVrr. wenzllcK anslvered a numDer or (

ilrustrating his talk with charts, th: rulg:st..o.r

*hich*:i:1Jl;'tX'i:tr?"#:tT,H:,1::"SJ;ii::kI#t"1 showed National real estate cycles, wholesale_ buildin$ *_"-E Lumber Co., Santa Ana; paul Merner, Merner Lumber terial costs and'commodity prices frcim 1795 to-194a,-,1"' Co., palo Alto; paul Hallingby, Hammond Lumber Co., speaker said he forecasts the future by observation of the past. The first rea,J estate and construction boom in the Los Angeles' and A' c' williamson' Los Angeles' united states was in lbs, he stated,

r'te d;.ecto," ", .?:'T:::1,1T::tT5d a breakrast meetbetween booms since that time has been 18.3 years, the,. irr* at which there was a good attendance. president Ray regularlty ofr the cycles being remarkable. & Clltfelter presided. It was decided to subscribe to the

In his book on "The Coming Boom in Real Estate,r National fund being raised for a test case on the Wage and published in 1936, Mr. Wenzlick said he predicted a boom Hour Administration's definition of a retailer.

in the early 1940's, reaching the peak in 1943 or 1944, and Friday Afternoon that he now thinks the peak will be 1945 or 1946. He be- E. C. Parker, Patten-Blinn Lumber Co., Los Angeles, lieves there will be a lift in general business about the end presided. The $10.00 attendance prize was won by Chas. of this year; residential building will slow down for a E. Bonestel, Ventura, and the $5.00 prize was won by John while owing to increasing costs, but industrial building W. Fisher, Fisher-Swartz Lurnber Co., Santa Monica. will grow rapidly in the next year.

A. A. Kayser, West Coast Lumbermen's Association,

He predicted that building costs will continue to rise Los Angeles, gave a talk on "Figures and Probable Effect and may be 50 per cent higher in five years; that a hous- of the Governmental Defense Program on the Lumber ing shortage will develop, rents will go uP, and when Market." IJe expressed the belief that there will be a rents reach a certain point people will start to build again; five-year period of prosperity in the lumber and building that wages will be higher owing to unionizing of the build- material business due to the defense program expenditures ing industry, and that commodity prices and building ma- affecting all lines of business. terial costs will rise steeply as they have done during all

"Closer Cooperation Among Building-I.oan Associations war-time periods in the past. and Retail Lumber Dealers" was the topic chosen by Thos.

He pointed out that building volume per capita in the J. Dixon, past president of the California Savings & BuildUnited States has been lower recently than in other re- ing-Loan League. The speaker urged that this closer cocovery periods in spite of Government stimulation through operation between lumber dealers and financial institutions the FHA. He also drew attention to the fact that building

(Continued on Page 13)

Lelt to Right C. W. Pidrerton, A. E. FicLling, Pcul Hclliagby, E C. Pnrler, ond lohn W. Fisher.

YOUN EDST

IS TO SDI.I. WOTMIT{IZDI' I.UMEDN

Do you want to sell the lumber for bleachers being erected in your community? ff you do, sell Wolmanized Lunber*. That is good selling shategy, because Wolmanized Lumber fits the need so perfectly. It is clean, and protectd ag:ins1 decay and termite darnage. Itwill last longer, and save money.

ThE fact is, Wolnanized Lt"nher can save wherever it is properly used. It protects inexpensively ageinsl costly repairs. Used for sills, joists, and subfloor of an ordinary dwelling, it adds less than 2/s to the total cost of the house.

Develop Wolmanized tu-ber as a specialty, to attract extra business. Selling it is profitable, Ior Wolmanized Lumber is sold through regular trade channels; Ieading lumber producers ship in skaight or mixed carloads. For more information, and sa-Fles of selling helps, write to AMERICAN LUMBER & TREATING COMPANY, 1648 McCormick Building, Chicago.

*Reglatered TradaMart

Ig AaEcler: lO3l South Bndran PEoqrct 4363

Saa Eraacirco: 116 Ncw Modgomcry Strot, SUiter 1225

SH0P$ SELECIS and C0[W[YI0NS

Soft Ponderoscr cnd Sugcn Pine. Industriol crnd building items kiln dried cmd shed stored. In strcight ccns or mixed cqrs.

TIIMBEN CUT STOCK MOI'IDING PLWVOOD INCENSE CEDAR PENCIT AND BIJI'ID SI.ATS TNADE

THE RED RIVER ,ffi. tUMBDR GO. F"ffi?

THE BEST TO NECOM. MEMDI ltVolmadred Luber, the oae treated lumber which io alwaya pteaaure-tredted to stozdard apecilicatou, aad sold throughout the couutry under ore aaE€.

MILL, FACTORIES AND GENERAL SALES \ffi,/ wEsTwooD, CALIFORNIA MAnx

LOS ANGELES

Saler Oftce: 715 Wertern Pacific Bldg., lo3l So. Broadwey

Varehoure: L C. L Vholecalg 702 E. Slawon Ave. SAN FRANCISCO

Salea Oftce: 315 Monadnoc! Ssitding

Seler o6ce: #ffi)lCenter Buitdi.g

MEMBEB WESTERN PINE ASSOCIATION

ilV OTouuife Shnil .

Bq le& Saaaa

Age not guaranteed---Some I have told for 20 years---Some Lcgs

AWell Posted Man

The Smith family employed an Irish girl named Nora, who did their cooking, and waited on the table at meal time.

The Smiths are at breakfast, Nora is serving, and Mr. Smith, as is customary under such conditions, is engrossed in reading the morning paper, and especially the news from Europe. He read a wire from Rome to the effect that the Pope was making another effort to bring about peace in Europe, and had sent messages to the dictators, etc., and Smith spoke up.

"I don't see w.hy the Pope doesn't stick to the church business, and quit monkeying with that European war.

COMPLETES IMPROVEMENTS

O'Neill Lumber Company recently completed a new shed 50 by 140 feet for the storage of dry lumber at its yard at 690 8th Street, San Francisco.

This concern announces that it has added Douglas Fir to its extensive line of hardwoods, Ponderosa and Sugar Pine.

S. F. BUILDING PERMITS UP

Building permits in San Francisco for the 1O months ended October 31 totaled $26,584,n3, compared with the twelve month record of $24,950,593 in 1939.

Permits in October reached a total of $2,504,891. This compares with $1,634,749 f.or October, 1939.

LOS ANGELES VISITOR

R. M. Cook, Newman Lumber Company, Newman, was a recent Los Angeles visitor.

Everyone knows that interference just makes those guys worse. I get tired of reading this kind of stuff."

An hour later his wife said to him: "Well you've done it again. Nora got mad at what you said about the Pope at breakfast time, and she is quitting."

"What difference does that make to Nora?" asked Smith, genuinely surprised.

Mrs. Smith said: "Do you mean to tell me you didn't know Nora was a Catholic?"

"Sure I did," said Smith. "But I didn't know the Pope was.tt

RETURN FROM TRIP THROUGH EAST AND SOUTH

Walter Koll, A. J. Koll Planing Mill Ltd., Los Angeles, and Mrs. Koll, have returned from a 700Gmile automobile tour through Eastern Canada, Atlantic Coast states as far south as Florida, and the Gulf Coast states. They made the trip in a new Dodge u'hich Mr. Koll picked up in Detroit.

WESTERN RETAILERS' ANNUAL FEB. 20.21-22

The Western Retail Lumbermen's Association, embracing the states of Washington, Oregon, Idaho, Montana and Nevada, will hold its 38th annual convention in Seattle, Wash., February 20,2I, and.22,1941, in the Olympic Hotel.

SUCCESSFUL HUNTING TRIP

Bill .Giies, Giles Lumber Company, Inglewood, is back from a hunting trip in Utah where he got two deer.

(Continued from Page 10) must be more than a gesture of goodwill to gain the desired results.

Alvin F. Horowitz, attorney for the Wage and Hour Division of the U. S. Department of Labor, discussed the

private individual. Many questions asked from the floor were answered by the speaker who suggested that dealers who are in doubt about any point may write to the Wage and Hour Division, 354 Spring Street, Los Angeles, and receive a reply by mail.

George Mclellan, world traveler, spoke on "World Affairs," giving his opinion on the probable degree of participation by the United States in the present world conflict.

Frcrnk Hcrzison of Scmtcr Bcrbqrc crrrcnged for the line entertcrinment progn(lm

"Federal Wage and Hour Administration's Definition of Retail Sales." Mr. Horowitz described a retail sale as being one made of a small quantity of merchandise to a private individual for his own use or one made to a building contractor for construction of a one-family dwelling for a

F. Dean Prescott, Valley Lumber Co., Fresno, California representative of the National Lumber Dealers Association, gave a report on the activities of the Association. This is printed in full on another page.

The following resolution was adopted: Be it resolved:

That the members of the Association go on record as pledging themselves in every way possible to facilitate the early completion of our National Defense Program so essential to the safety of our country;

To cooperate with the F. H. A. in its worthy and successful aim to make home ownership possible for the average American citizen;

To encourage the use of lumber and lumbei products in every possible manner;

To do all within our power to stabilize material costs at a reasonable level and keep them within the means of our potential customers;

And lastly, to express our very deep appreciation to Mr, Pinkerton and his staff, to our wholesaler and manufacturing friends, to our excellent speakers, to the lumbermen

(Continued on Page 14)

(Continued from Page 13)

of Santa Barbaia, to the managerient and staff of the Santa Barbara Biltmore, and to all others who by their efforts and their work have made possible the conduct and success of this fine convention.

The resolutions committee was as follows: Chas. Chap' man, Steve Hathaway, Steve Ross. Chas. G. Bird and W. K. Kendrick.

The convention adjourned at 5:00 p.m.

Dinner Dance

There was a large attendance at the dinner dance held in the main dining room of the hotel. Music and entertainment were under the supervision of Patrick & Marsh, Los Angeles.

Ladies' Program

Ladies were welcomed at all business sessions. A committee of the wives of the Santa Barbara dealers made arrangements for entertainment for the ladies. This included bridge in the main lobby of the hotel and a tour of the hotel's garden and of the main points of interest in Santa Barbara.

Sponsors

\rooD

Co., Hammond Redwood Company, Hobbs, Wall Lumber Company, Holmes Eureka Lumber Co., Monterey Bay Redwood Co., Pacific Lumber Co., Union Lumber Co.; California Wire Cloth Corp., Celotex Corporation, Certainteed Products Corp., Columbia Steel Company, Donovan Lumber Co., Eastern & Western Lumber Co', El Rey Products Co., Fir-Tex Company, Hill & Morton, Inc., Hogan Lumber Co., A. B. Johnson Lumber Co., C. D. Johnson Lumber Corp., Johns-Manville Sales Corp., John W. Koehl & Son, Lamon-Bonnington Company, Lawrence'Philips Lumber Co., Long-Bell Lumber Co., MacDonald & Berg' strom, MacDonald & Harrington, Ltd., Masonite Corporation, Monolith Portland Cement Co., North American Paint & Chemical Co., Pacific Portland Cement Co., Paraffine Companies, Inc., Pelican Bay Lumber Co., Fine Logging Co. of Calif., Pope & Talbot, Inc., Pioneer Flintkote Co., Red Cedar Shingle Bureau, Red River Lumber Co., E. L. Reitz Co., Riverside Cement Co., Sampson Company, Santa Cruz Portland Cement Co., Schafer Bros. Lumber & Shingle Co., Schumacher Wall Board Corp., Shevlin Pine Sales Co., Sisalkraft Company, Southwestern Portland Cement Co., Sudden & Christenson, E. J. Stanton & Son, Tacoma. Lumber Sales, Truscon Steel Co., United States Gypsum Co., United States Plywood Corp., Wendling-Nathan Co', West Coast Lumbermen's Assn., West Coast Plywood Co., Western Door & Sash Co., Western Hardwood Lumber Co', Western Pine Assn., West Oregon Lumber Co., Weyerhaeuser Sales Co., Wheeler-Osgood Sales Corp., E. U. Wheelock, Inc., E. K. Wood Lurnber Co., Yosemite Sugar Pine Lumber Co. ffiffituffiffiffiffiffi (Stlg DOOR) cw,fit /co e1 /bq',c ttbd N'c* coT wttao l. Fcces:-Specicrl 3-Plv Fir Selected Ftrce lor pcrint or stcin 2. Core:-All Sugcr Pine to insure light weight. 3. Glue:-Core bloclcs individucrlly glued lor lcsting strength. 4. Bcnds:-Verticcrl Fir to assist in litting. 5. Ccrnied in stoclc ls/a" lot interior sd lg/t" lor exterior. 3600 Tyburn Street Los Angeles, Calil. Albcnry 0l0l Sold Onty Through Declers AIR OR MOISTURE CIRCULATION Doors are Painted Top and Bottom wlth ALAMINUM SEALER

Introducing A NEW GRAW.FIR.DOR MODEL The FlushType

IT PAYS TO SELL the extrs"yearage" of

O Ask progressive dealers and jobbers in any part of the country what their fastest-selling overhead-type garage door ls, and they'll answer "Craw-Fir-Dor". If you aren't cashing in on the immense popularity of this door, start in today. The inuoduction of the new flush-type design gives you a real opportunity. Now you have a Craw-Fir-Dor to suit every architectural design exactly.

Builders and car owners consider the Craw-Fir-Dot a teal buy because the price is low, yet includes a quality door of durable Douglas fu, extra strength hardware, a free-spinning cylinder lock and complete instructions for installing, This door is pre-ftted for 8'x 7'openings and weather-stripped. Any carpenter can install a Craw-Fir-Dor in less than half a day. From then on, the garage user gets nothing but pleasure. The door fies open without efiort. never needs servicing.

See the 4 Craw-Fir-Dor designs at yout distributor's today. If he can't supplyyou,write Fir Door Institute,Tacoma,lfash.

Nout aationall adoettised in Ameriun Home and Better Homes & Gardens

Nature gives Redwood the inherent qualities which enable it to withstand exposure to earth, air and moisture.

Palco Redurood has the accurate millmg, proper curing and careful grading that bring your customers back for more. It pays to sell the extra "yearage" of Redwood. It pays to buy Palco Redwood. The Palco Redwood representative will show you why.

Spoxsors oJ tbe Duable Vods Institile

REDWOOD HEADOUARTERS

Comea wirh bundle of molding thst cs! be applied iu any desired patteru. Door i! revenible. [Iaa S.panel desigu on back.

Zeft: Thc popular 8-pruel derign re. tailc for ooly 928. Can be inrtalled in holf a day or leo.

Other two designe are elightly higher.

SELF EITEBAIZilIO ONE PIECE. OYEEHEAO frPE

FOB AUreK SDEVren P[|]IIEROSA

tR0M THI WEYIRIIAEUSDR TIMBDR G0. l]II[t at

I Strategicdly located to render exceptional year around service to the !7'est Coast Territor/r this huge, modern mill at Klamath Falls could appropriately be called "The Home of Ponderosa Pine."

Situated as it is, close to abundant stands of timber, which give the retail dealer absolute assurance of an ample supply in years to come, it is possible to maintain an all year operation on a basis which makes for the highest in mill operating efrciency. This in

WEYERHAEUSER

turnis reflected in many ways to the benefit of the retail lumber dealer, who can order against the great range of grades and sizes at all times carried in stock in the largest lum' ber sheds in the wodd. Each of the two shed units is 1206' x 78' and accommodates mammoth overhead electric cranes for efrcient and speedy handling.

In these gtett sheds Ponderosa Pine is stacked after being scientificdly kiln driedand in storage is never exposed to the elements from

SAI.ES GOMPANY

the time it leaves the log pond until it arrives at the yard of the retail lumber dealer.

Ponderosa Pine is recognized as the big volume general parpose wood. It is used successfully for neady every building part and has wide industrial uses. One of its most important attributes is its lout sbrinhage factor which is much less than many of the heavier soft woods. It is easy to work with, and it is popular with the carpenter trade .who have long appreciated its many fine qualities.

Saint Paul, Minnesota

DARKNESS AND DAWN

The little wind that rose at dawn

Awoke the sleeping trees, It whispered as it journeyed on, "Rejoice ! The darkness flees !" It gently brushed away the fears That lingered through the night, And heavy hearts, forgetting tears, Thanked God again for light.

\VATCH YOUR STEP

Taxi Driver: "Here you are, sir. This is your houseget out-be careful, sir-here's the step."

Stew: "Yest Thash allrigh', but whersh my feet?"

RIGHT AND WRONG

"Eyes right!" thundered the Negro lieutenant. "You's wrongt" came from the ranks of the black troops.

vt'HAT PRICE LIBERTY

"Eternal Vigilance Is The Price of Liberty."

That's what it used to cost. Now the price has gone up to fifty billion dollars, and the quality isn't as good as it used to be.

PREPAREDNESS

SUCCESS FROM FAILURE

We learn mighty little in this life from success. Success feeds the ego; failure chastens it. Success makes you look up, and the sun dazzles your e/es; failure forces you to look down and mind four fieny'

The man who can fail dd/earn, who can try and still go on, is the man who succeEds in the end.

The failures are the men who succeed too early and too easily, or the men who fail and let it bowl them over-the men who quit.

LUCKY GUY

stood guard

After a moment

"Did youse git

"Tough luck," said his a lawyer."

"Na$r, de guy dat lives

"Did youse lose anything?"

ISON TONGUE

t'f wonder Jack will love me when I'm old," wondered the wife to her very dearest friend.

"You'll know pretty soon now, dearie," assured the other.

TO DO AND RE

Does preparedness make for war or peace? Only the debating clubs can settle the question. Old Tom Botts, the

NECESSARV rr,pndsree

Mabel: "If somebodf l$r/ou a million dollars, what would you do?"

Mr. Smart: "Ifire six good lawyers and try to get it."

A SATLOR'S YABN---

Gal: "Are those binocutaq "y6owerful?"

"Faith," says Sherwoo{ E , "is not trying to believe something regardless of t\i vidence; faith is daring to do fisherman, says that if a feller prepares himself for a swim, something regardless of th consequences." e goes swimming, doesn't he. And if he prepares himself f\r a-goin' ter church he goes to church, doesn't he? And i\e digs bait and gets him a nice fish pole and a fish line and hooks and sinkers and prepares himself generally to go a-fishin' then he goes a-fishin', doesn't he? Then, says old Tom, if a guy gets himself all trained and dolled up in a uniform and prepares for war, what does he do, huh? He sure doesn't take his gun and 200 rounds of ammunition and his bayonet and his gas mask and go to a Sunday school picnic, does he? Huh?

NOT Sb SWEET NOWADAYS

They wrote in the old days that it is sweet and fitting to die for one's country. But in modern war there is nothing sweet nor fitting in your dying. You will die like a dog for no good reason.

-Ernest Hemingway.

Gob: "Powerful! Miss, thf glasses bring things up so close that everything less than ten miles away looks like it's behind you."

A DEAR'}RIEND

"I hear your frien' Tapso;/s married again."

"Ay", so he is. He's b\/a dear frien' tae me. He's cost me three weddin' presents\hnd two wreaths."

Vagabond Editorials

(Continued from Page 7)

And that wasn't dl. He wanted beam ceilings, also covered with large knots. And he likewise insisted that the window frames and sash be knotty. The dealer tried to explain to him the difficulties that presented themselves. The custorner said: "I've told you what I want. I have not asked you about the price, and don't intend to. But I want that room just like I want it, and I want you to get it for me." He got it.

t*'F

That customer must have been related to the fellow that built the resort hotel near Manila, in the Philippine Islands. I've told that story before. around this handsome resort built a great gallery of the most magnificent and lined it with a row the world. They were of solid Narra, which is one y'f the world's most precious and beautiful cabinet It grows in the Philippines, and even there is very When the hotel was

Howard Pine Mill Operating Regularly

E. A. Hor,vard & Co., wholesale hardwood dealers, manufacturers and wholesalers of Ponderosa and Sugar Pine lumber, announce that they are cutting around 20,000 feet a day at their Horse Mountain sawmill in Lake County, Calif. This mill has now been in operation about a year.

Their Ponderosa Pine logs, some of rvhich are seen in the accompanying illustration, give an unusual percentage of uppers. Good widths are obtained and the texture is soft. They are also getting a limited amount of Sugar Pine and Fir.

they put some nice, bE knots in thern. So he hired a painter to paint Fir knots on the Narra pillars -pillars that have brought fame to the palace of a Roman

that those dense, glistening, have their looks improved if :or. Truly, there is no accounting for of wood<r of knots.

BAXCO

This stock is offered for shipment direct from the mill or out of their yard at 1855 Mission Street, San Francisco. Telephone is UNderhill 6969.

CORRECTION

In a recent article in this paper telling about the small turnover in the personnel of many San Francisco lumber offices an error was made in stating the length of service of two of the valued employes of the Union Lumber Company, San Francisco.

The correction is gladly made that C. Hexberg has been in the company's service for 34 years and Fred Burgers for 20 years.

HOME-BUILDING TO HIT 1928 FIGURE

Washington, Oct. 27.-Stewart McDonald, Federal Housing Administrator, predicted today that construction of'hoines in the current year would reach the highest level since 1928.

Mr. McDonald estimated that approximately 525,000 dwelling units would have been built by the end of the yeaf.

finished the builder yellow Narra pillars taste in the

Sell lumbar thdt yields c profit curd lcsting scrtisloction. CZC, the protacted lunber, is cleon, odorlese ond paintobls. It is termite dnd deccy resistctnt crrd lire retcrrdins, You

con aell it for F.H.A., U. S. Govemmant, Los Anseles eity csrd County od Unilorm Building Code joba. CZC trsar;d lumber fi qtocked Ior immedicte shipmeDt in omcrciol eizes ct Long Becch od Aloedc. Ask cbout our exchoge serice oai nill ahipment plcm.

Sdcs ltrb - WESI-G0IST U00D PRESEnYnG G0.. Srdllr

Lumber's Highett Hurdlc

Address Delivered bV l. N. Tate, Vice-President, \Ueyerhaeuser Sales Compony, at the Annual Convention of the Californio Retoil Lumbermen's Association, Santa Barbora, November 7 -B

It does not seem reasonable that I choose to talk to you about the difficulties of the lumber industry today rvhen a troubled world is facing the most difficult problems in history; when these world troubles are so immediate and so t"il that our natural desire is to solve them first and let our industry problems wait for a happier day. when they may be ta-ken up in turn and solved more easily with undivided attention.

Certainly there is no desire on the part of any of us to shirk our iesponsibilities on the world problems, but very largely they -are beyond our control right now and time must be given to working out the answers to each one ot them whdn that is possible. I do not believe there would be any great profii in our discussing them anyway, !e' cause'*e- are dbviously in agreement as to the cattse for them, and as to the cirre foi them. We know 19ry ry-e-lI what America must do to preserve the American Way. We believe in it; we have faith that right will ultimately prevail, that England and America cannot and will not be iorced in the end to give up those principles ancl ideals that have made our country gieat; that have clearly marked America as the land of opportunity. We do not believe the time has come when limits must be set on that opportunity, when the theory of scarcity must replace the theory of volume production, when initiative must- be-subjected to Federal iontrol, or business handicapped by Governmental competition. Our own industry is a complete refut:ttion of the -theorv that some would have us believe, that our American-economy has become static, that it is no longer in the dynamic stage.

Let ud not worry about opportunity so long as the American system of industry is-permitted to function,- so. long as th6re is a reasonable piofit incentive before business, or oerhaps onlv the hope of a profit. Business, you know, is rio longer operating under t6e "profit" system, it is now the "hope" system.

We risent-the implications that have been built around the word "business." It is not a thing apart, it is the heart of American life. We resent the practice of using familiar words in such a way that they become in effect indictments. Business is simply the making of things or the performing of services for pay. The doctor or the lawyer who is pa-id for his profesiional skill is merel,y -a -part of business. The farmer and the clerk are as definitely in business as the skilled mechanic or the president of a large corporation. Any general attack on business is an attick on- everyone who iarns a living, or whose savings help others to earn their living. It has been well said that industrv is iust America at work.

The important thing, if we are to preserve the'promise

of American life, is that while we build up adequate defense against external aggression we at the same time fully m-aintain and improve our American way of life. So if we are in agreement as to those things that are essential for world progress and American progress, it wiil be more profitable io tilt< today about our iirdustrial problems. And perhaps with this national election out of the way, however well pleased each one of us may be with the result, we can settle down as "the tumult and shouting dies," and the radio gets back to its normal routine, and eggs are- once more used for the purposes for which they were originally intended, and talk about our lumber hurdles, rvhere, sirangely, we do not have so sure a knowledge of the facts or so definite an agreement as to how those facts shall be applied to produce happy results; or how to use_ to c.rpacity this great renewable natural resource, on which such a large-part of our population must depend if it is to live thtlifa that we still fondly hope is a part of our American heritage.

I speak of our problems as hurdles, and possibly thg reason I do that when I come to California is that my mind instinctively turns back to my college days and to the memory of how high the last two or three hurdles can look #hen one of -your long-legged California hurdlers is about two feet ahead of me and that gap has to be closed in the next three or four seconds. After a good many years, it is fortunate that I do not have to move that-fait today, and that we are going to have more time than that to git over some of these lumber hurdles.

Just the same, the problems are immediate, they are crving for solution, and the sooner we start dor','n this ciidei path the sooner we shall reach the tape, and- the happief we shall be in our accomplishment. Some of the eaii-est hurdles are such absurd ones that we have built up ourselves, and would be so easily gotten over if we could but see clearly the reason they are there. Fortunately, a mere statement of tlie facts usually suggests -an automatic solution, if we are wise enough and farseeing enough to attack the problem as a united industry, present to thi world a united-front and get it quickly solved.

One serious hurdle does not at first glance appea"r to be a hurdle at all. It is the fact that lumber is so rvell known, that it is such a commonplace commodity that rve just take it for granted and do not realize that we mu-st know more about it, must tell the world about it, and constantly develop nerv uses, new applications, new lrocesses that rvill hold our old markets and establish new ones. Certainly there is no other common product in daily use that the fublic knows less about than lunrber; perhaps because it iJ so commonplace and also because it is not itself a

L N. Tcte

finished product. There is probably no material that is harder to advertise and.exploit than lumber. lfhe public is not interested in a piece of dimension or a board, and it should not be. The public is interested in the houie or the crate than can be made from that lumber. It is not interested in wood pulp. It is very much interested in the newspaper or book or container that can be made from that pulp. .It is not even interested in a piece of plywood, as interesting as the plywood development is. tf is interested orrly in th-e applicatlon of that piece of plywood in the manufacture of some useful commodity. It ii interested in wood fibre after that fibre has been moided into a nlastic or into a superla-tiv_e insulation material. And, incidentally, we have overlooked a tremendous sales argument when wi have failed to impress the public, as we Eave failed, with the astonishing insulating value that an inch of wood sheathing carries. Even we in the industry do not think of wood sheathing as insulation. Our minds immediately carry al-ong to some prepared insulation, even though we know, if we would stop to think of it, the insulating:value that is there.

And so I would give you as the first of these hurdles, and not the smallest, the fact that wood is such a commonplace commodity, the fact that it is too well known and too iittle known. The remedy there is obvious. There must come first a realization within the industry of the sterling quali- ties of this commodity that we casually call lumbir;- and there must be built an appreciation outjide of the industry of what wood has meant in the development of America; how much higher our _standards of living were during the pioneer days because lumber was readily available. TIow much it can mean today if this resouice is ftrlly appre9ja1ed and intelligently used for better homes anil trigner living standards.

Because I think it is so important that we get a proper appreciation of ^this lumber that we accept -so casuaily, and that most of us sell with so little appreciation, I wonder ifIT"I be -permitted to quote jus? trvo paiagraphs from a talk I made recently, emphasizing this p-oint: "Lumber has carried on and has its future -ahead of it rather than behind it because of the inherent value of this product of ours, because u'ood satisfies so many human needs at so low a cost. I wonder what wood's -,inherent value' means to each one of us. To me, after a life in lumber, it means that we have a great God-given, natural resource, the only renewable natural resource. It means that we have a wonderfully versatile material that warms and clothes and houses mankind; from which his earliest cradle and his last resting place are fashioned; the most easily worked and the eaiiest adapted building material; the one with the friendly touch; the one carrying greater strength per pound of weight of any natural buildiiig ma- terial, and the greatest insulating- qualities per inih of thickness; a beauty of grain that is increasingly imitated; the material that made possible the houses of t-h6 new Eng-

land_pioneers, the development of happy farms in Iowa, thi small homes of the industrial workel-ioday; the source of cheap crating, at a time when crating was much more important to our industry and to all industries than it is to-day_; the- source of cheap newspapers and magazires and books, of rayon and plywood and plastics; and iuch. a long list of modern products that we cannot enumerate theri all. The definite, positive source of a standard of living in these United States from the earliest pioneer davs lhat could not have been attained without wood.

This is an impressive list of the accomplishments of this commonplace product that is so casually accepted, so universally used, 1o little known. But I believe'eveiv state. ment I have made about it is true. Let's do a little imag- ining. Let's imagine that no one had ever heard of woo-d, that it is a brand new discovery or invention, that it came out of some laboratory today with all of the qualities that it possesses, and has possessed through all ihese years. Can you imagine the many superlative terms in wtiich it would be described, the space it would command in our pape.rs and magazines and in the public thought ? Can you imagine the consternation that wbuld be creaied among the manufacturers of competitive materials ? Can you imag-ine how much more we ourselves would appreciate it? An-d yet we accep.t it with all the complacency with which we accept sunshine -and air and water, and stupidly ask ourselves whether it has.a future, whether the inaustrv can be-9avcd, or is worth,saving?"

Well, what is the next hur-dle ? I must choose mv hurdles rather_carefully or I shall talk too long. But ihere are several to which we just must pay oui respects. Let's talk for a moment about real estate taxes. -It has been statgd recently that real estate taxes are costing us more business -thal any other one cause. I would ndt attempt to list the deterrents to building in order of their importance, but certainly this is another high hurdle, so we had better take a look at it. During a Deiiod of ten recent years in which our total taxes increised,87, our real estate taxes increased l8/o, and it is evident that real estate is carrying more than its fair share of the tax load, that the assessment has in many places reached the point of diminishing returns, which is serious. It is creating problems, particularly in our larger cities, which musi -be faced p_r_omptly before our_ whole schedule of values is destroyed. We can use a lot of parking lots, but the process of t-ear- ing down perfectly good buildings becau3e they cannot earn the taxes must stop, or we shall not need any parking lots.

T*o encouraging features have recently appeared. One rs the move to base tax assessments on the earning power of the property, which is logical and reasonable. TEe other is. the move to set up uniform State laws which will establish. limits beyond which real taxes may not go. Perhaps a third movement should be noted, ritrictr ii the .ecog-

(Continued on Prye 22)

Eleanor

(Continued from Page 21) nition we are reaching that real property should be reserved as the special tax province for State and Municipal support and is not a proper sphere for Federal taxes.

Ybur neighboring'Staie of Washington, with its forty mills limit, is an oulstanding example of what can be done profitably in limiting real estate taxes, and what such a iaw wilf do to enco-urage building and home ownership. Some of our Eastern cities are outstanding examples of what happens to real estate values when they are overtaxed.

Increase of home building outside the city limits cannot be ascribed entirely to the-iax situation. The automobile is responsible for much of it; but there is a tax situation here fhat is unwholesome. The Binghamton Press, New York, recently printed a five full-page listing of ^more than 6000 pieces oi property to be sold for taxes. One northeastein city shbwi a-ratio of tax asesssments to actual sales price-on houses of l5o/o, a,tax rate within the city of $62.00 compared with $26.00 in surrounding suburbsThere are easlern cities of approximately one hundred thousand population where only one or two new homes were built-within the city limits last year. One residence in a New Jersey city was valued by HOLC appraisers at $6200.00 on which they sought vainly to get an adjustme-nt from an assessed valuation of $2O,900.00. The examples can be extended indefinitely but they all point to the same conclusion, that our cities are being gradually abandoned and decentralization is going to be intensified unless we get relief from existing tax burdens. This is a matter 6f defitrite and direct concern to every citizen, but it is especially the direct business of every lumberman. Unfoitunat6ly, the situation cannot be fixed through- any one nation-wide law, it is everywhere a local issue that must be fixed locally, and the local material dealer should be leading the movement.

Whit is the next hurdle? One that I would like to discuss with you, but shall not today, for obvious reasons' is the brineing of indictments against the industry, both manufacturir ind distributor, by the Department of Justice, and the throwing of. hazatds in the way of Americ-an business in a manneithat still further discourages the investment of capital in productive enterprise at a time when the reduction of unemployment and the encouragement oI business are important to the end that our mounting tax burdens may be met. It does not seem reasonable o."*ire. There are abuses in every industry. They should be firmly dealt with. And certainly no one has a greater interest in the production of the most efficient small home that can be built for the least possible amount of money, than the lumber dealer.

We have such a wide-spread, loosely integrated industry, manufacturing so many Jpecies and. grades and sizes, that the orderly distribution of that product-is-of great importance to the American public. That orderly distribution is

being jeopardized by these actions at the same time that the G5veinment talies an entirely opposite stand regardinq other natural resource industries, and prescribes their ptices and distribution methods to insure. that those-prices ;ill not be unduly depressed. It is all very. confusing, and certainly it is not building healthy American enterprise or coaiing out of its hiding places all of this scared money, like the-twenty-five billion dollars which this countrv his in savings accounts alone, that should be helping to build Americ-a. However, if I remember correctly, I said I was not going to discuss this hurdle, and I rm not, except to pay my respects in passinC a.nd to express the hope that dtiring the next four years American business may have a clearer chart to steer by. We need it' I have time for onlv two more hurdles, but I want to state them clearly belause they are important. I have said that ours is a sprawling industry, widely separated by geography, by species and by diverse interests. It is aisd trinaicapped by an almost complete failure on the part of the American public, and to a lesser degree within ihe industry itself, to lppreciate the basic problems of forestry. The forest is our raw material, and the story of foreitry has so changed in recent years that it is not strange that the publiJdoes not yet understand the modern story-or its implications. It is an interesting story,-dating back to the earliest settlers, when there was no thought but that our forests were inexhaustible, when they were a barrier to the progress of civilization, and they h-ad to be slashed and burned and gotten out of the way b1' every possible means, to make room for the farm lands that seemed then so much more necessary.

There was no considerable commercial sawmilling until about 1880, and no conception that there ever couid be a timber shortage until afte? the turn of the centu-ry, when Theodore Roosevelt was President and his chief forester convinced him that there would be no more trees in another 2O years. This idea was eloquently sold- to the American people, and I think it was j.ust as well that it was over-s6ld io them, because it brought us sharply to the point where public sentiment was built up to an appreiiation of the-forest problems. The public was told that it was a crime to cut a tree, and many, many people still believe that, not realizing the developments that have taken place since that gospel was preached in 1906. It encouriged the use of 6mpetitive materials, (I have never liked tfr'e idea of calling them lumber substitutes)' It reduced the consumption of lumber to the point that we felt that we were in a dying, or at least a diminishing industry, which held no fulure for our sons. We got the rather naive idea that we must save the standing trees, not realizing at all that those trees would mature and stop growing, and then decav and become valueless. But out of all of this ptopagatrda, which should not be called propaganda because tnai word had not then attained its present significance, came the very valuable' realization that TIMBER IS A

CSOI; just as definitely a crop as wheat or corn, but developing over a much longer tlme cycle; that it nust be cut when the crop.is ripe, not only because it stops growrng and rncreasing in value, but to clear the land altay and Slye a chance, for another young crop to grow wheie the old.crop st-oo-d. It is very 4finiiely eitablished by the exp.erience .of th.^ years that TIMBER IS A CROP, in just the simple, definite way that I have stated it. That iimberlands can be cropped, that there are timber farms where trees can be grown profitably so long as the orvner is financed to wait for his crop, so long as the fire hazard can be met and the tax gatherers can 6e made to understand that a continuing sequence of crops should be encouraged, and will be more profitable continuing on the tax roll ihan if the owner is forced by unreasonable ta*es to cut out and get out.

There is another factor in recent years that makes it more important that we shall raise trees on those lands best suited for this growing of trees. It is that we no l9-rg.r ne_ed -more land for_ the growing of other crops. The trend of recent years has been torvard the more intensive cultivation of the more fertile lands and the leavins of more acres, formerly devoted to agriculture, on whic[ trees should be grown., The Department of Agriculture now designates some five hundred million acrei of land as best suited for growing trees, where less than four hundred acres are devoted to the growiirg of all other crops. And you can see at once the tremendous propor- tion of our country, nearly. one-third of it, which' is'not going to prosper fully unless it produces trees, and unless those trees can be sold. That is the big catch in the entire story, the need to establish a commeicial value on trees that will justify the very little reforestation and the care that those trees will need., and that will bring a larger measure of .prosperity to that third of our country, tolts stores and its doctors and its lawyers; to its power companies :lnd its railroads; to every one of us, whether we are in the lumber business or not.

As a matter of fact, we are all in the lumber business because one-half of that area is in the public domain. We are stockholders with Uncle Sam in the enterprise of growing trees, and every citizen who encourages the use of those trees, and who uses those trees himself. is merelv protecting his own investment. 'We are very'close to 'a balance between production and consumptidn. If that area is to prosper we must find many more uses for many more trees. Surely when the public gets that picture it will no longer be a crime to cut a tree. We shall ho longer want- to _be saving our own forests and shipping in pulp and lumber from foreign countries, especially when_ wb realize that 50/o of the lumber dollai goes- directly to labor.

To accomplish the reforestation that is needed, the fire protection that we must have, we must recognize that a

measure of Governmental regulation of our industry is needed. But it is tremendously important that this regula- tion shall be local, r,r'here local conditions are understood and local processes can be applied. That is of much importance, not only- for the timber owner, but for the good oj th9 public, -and it -is very important that this re[ula- tion shall not develop _into control. There is danger th"at it yill, Regulation as I see it imposes certain rEstrictions in the comrnon good. Tells us certain things that we shall not do because it is not in the public interist to do them. But when our Government begins telling us the things that we shall do, th_ey_ have pasled the stige of regrrlatiJn and we are under Federal control. We halve deseited the American system of free enterprise and have taken a long step toward working for a Totalitarian Government. The distinction between the two is important to every one of us, and the telling of this forest story is of trem-endous importance -to those in the industry and those out of the industry, if this great reneu'able resource is to continue to serve mankind. I am telling it over and over again, beca.use .I want -every_ one that I can reach to be iitpressed with the fact that TIMBER IS A CROP. And I want everv one of you to tell the story, until the public realizes that TIMBER IS A CROP, thtt the prosperity of so much of our _country hangs on the wise uie oi thit crop, that we need and must have markets for twice the number of trees that we have markets for today.

. We are_ not very good at broadcasting in this lumber industry, Iumber news does not make the front page, and yet what happens to this timber crop of ours is muc-h more important to business America than what happens to Belgium or France or Norway. Our adjustmehi to foreign conditions will be automatic and sure,-if painful; timbei's adjustment to domestic conditions will nbt be right and will not come until the public understands this st6ry and uses these trees in suffitient volume so that it piys to grow more trees.

So that is a hurdle of ,education, of telling the true story of forestry until as lumber or pulp or plast=ics or rayon o'. chemicals every one of these 1re-es can be grown -profitablv.

- Jur-t on€ more hurdle I have time to talk to you about, but that is the highest hurdle of all. It is reaily not another hurdle. Fundamentally it is the same hurdle that we have just been over. It is the hurdle of distribution. Ilowever much we may talk, the highest hurdle is always this hurdle of more markets for more trees. But I thi;k we can discuss it profitably from a little different angle if we shall call it the hurdle of salesmanshio.

-I suppose that I shall have to class myseli now as a manufacturer, although.I represent an organization operating many retail yards, but the reason, probably the only real son, that f am now in the lumber business ii because'when

(Continued on Page 24)

E. A. HOWARD & GO.

1855 Mission Street, Scn Francisco

UNderhill 6969

OIIer Their High Grqde

PONDEROSA PINE

With a limited cmount oI SUGAR PINE AM FilR from their sqwmill at Horse Mountcin, Icke County, clso stock out oI their ycrd, ct regulqr mcrket prices.

(Continued from Page -23)-

I got through sihool and wanted.a jop, the job that-was op-en in mv-own home town was in i lumber yard. I am eiad itwis.I wish every manufacturer could start in a Ietail yard and get the reilization that I got,- that.it does not matter at all what the mill wants to make, what the logs will cut out to best advantage, the consumer of lumbe?, or the contractor or carpenter, the. man who nails it up, is the man who decides-what lumber has value and #hat hus not; and how much lumber the mill man may saw, regardless of what his banker or his stockholders may think about it.

iil proud of the salesmanship that has been displaye.d bv the -buildine material dealer in recent years, ot hrs sianding in his-community, of his-willingness to change from old methods to new as condrttons change' r nere was a time when the country was building up fast and the dealer came to the mill man and took his lumber away, and verv little salesmanship was needed. I suppose some of us eot'irrto bad habits during those days, sitting around -the 6ffice and talking ducks or golf or the lvorld series, when we should have 6een out peddling our wares. It is natural that for many years we though- of 2x4's.and mouldings and wooden gutier, and forced the prospective home ov/ner io eo out aid make separate contracts for his lumber, and'millwork, and plumbing, and heating, and-paint,- and hardware, uniil itii no wonder that the building. of the smallest irome became an ordeal to be put off as long as possible, to be avoided entirely if it could be.

- Without going at all into ihe old contractor problem, which will aTway-s be with us, I believe that the local dealer should control'his own business, should quote on the comolete unit iob, should avail himself of the very wonderful irew faciliiies for financing each operation. The adlnrtt"" in financing alone is a r&olution compared- with the old davs of firsi and second mortgages, and short-term nol.t ina high interest rates,-and I hope that every one.of us is availin{ himself of the chance to do every prospective home-ownei a service in making these efficient, modern small homes easily available. Tf,at is entir-elY aside from what he can do f6r himself and his stockholders.

I think the modern merchant, and certainly there are no better merchants anywhere than there are in the State oJ California, are rising to this opportunity-. When-residential building in September, ,not counting the W:.tt Coast, amountei to 152 million dollars, which was within I% oi the August total, which it !gt! was the highest recorded for any- month since July, 1529, somebody must be working at this job and miking-homes easy to own, of takins -the mystlry out of building. Someone must be t""ii"i"e that ihe principles of salesiranship, that are uniriersal, ian be applied to homes as well as to automobiles and radios, and -all of those things that have competed so devastatingly for the consumer dollar.

- I have .iid -aty times that when a small new, modern

home can be bought on the same monthly investnl"l! 1" a small used car ihere can be no question as to which rs ih. b.tt.t and more permanent investment. Speaking of p"r*utt"tt.", I have .d[.d attention to the fact that in this -country e"ih y""t 150,000 homes still serviceable, still doine ih.ir job, become fifty years old, 50,000 homes be"o*i75 yeais old, and are still on the job. It just becomes a matter of salesmanship as to whether the new home or the used car will be bought first, and we know which has been bought first too many times in the past. .

^

Let me pause for just one parenthesrs. tsor the hrst tlme in lumber iistory these univirsal and eterna-l principles of salesmanship have been tied up in one package, in eight small packages, might be a more correct statement, anc applie<i to y6ur job and mine in simple language. I want to commend to you, and to every man rn your emPloy' whether he be salesman or truck driver, because your truck driver is also a salesman, or should be, Tested Selling Methods as sponsored by thb National. Retail Lumber Dealers and publiihed by the Merchand"sing Institute' Selling is the bottleneck of our industry, as it is of. every industry] and I know many retailers who have learncd what to say ind when to say it -by taking this inexpensive course' More than that, it has given them a new respect tor salesmanshii, and an appreciation of their own shortcomrngs that is ferhaps the-most important reTlt achieved.

Where do ivego from here? Obviously that does "g!.qe- pend on the rruriber of trees we can grow. There will be blentv of trees. It does not depend on the need of the h*.ii""tt people for homes' Theie is plenty- oJ need..It no lonser deptnds on the quality of the small home that is beiile off6red, the quali[y is-there, more value than has .'tnet"be.n built into-a home before. It does depend on our ability to get the American people to -understand this new story of f6restry, and the f-act-that for the good of this "ontltty these tiees must be used in increasing quantity' And oirticularlv and finallv, it depends both on the quantitv ind the quality of your salesmanship and mine. We have the product. Now iet's go out and sell it.

BACK FROM EASTERN TRIP

Tom Henderson, Lone Pine Lumber & Supply Co., Lone Pine, Calif., has returned from a trip in the Middle West. While back there he picked up a new automobile, drove to his old home in Indiana for a visit, then motored back to California.

CONGRATULATIONS

Mr. and Mrs. W. F. Fahs are the happy parents of a baby boy, born at the Hollywood Hospital, Hollywood, on October D. Mr. Fahs is associated with the California Panel & Veneer Co., Los Angeles.

Datcs of N. L. M. A. Meeting Nov, 18-19

Washington, November 6,-The annual meiting of the National Lumber Manufacturers Association has been definitely set for Monday and Tuesday, November 1&19, at the Blackstone Hotel, Chicago.

Although a detailed prog'ram has not yet been released, it is expected that there will be a general meeting of all stockholders, directors, committee members and delegates, at 10 o'clock Monday morning, November 18, followed immediately by separate meetings of committees on Forest Conservation, Trade Promotion, Nominations and Recommendations, and Timber Engineering Company.

The afternoon of November 18 and the morning of November 19 are planned to be devoted to a general meeting for the consideration of trade promotion and research opportunities.

The annual meeting of the stockholders and directors will be held in the afternoon, Tuesday, November 19.

It is expected that a great ,deal of important new business concerning national defense, improved statistical and information services, trade promotion and research, pending and prospective forest legislation and cooperation with public agencies in small homes building will come up before the meetings.

Obituaries

JOHN S. CRONTN

John S. Cronin, 88, pioneer lumberman, passed away at his home in Van Nuys, Calif., on November 6. He was the founder, with his son, J. P. Cronin, of the Cronin Lumber Co., Van Nuys, but had been retired for the past several years. He was an uncle of Dr. A. J. Cronin, author of the novel "The Citadel."

Before coming west in 1911 Mr. Cronin was superintendent for McCall-Webster Lumber Co. of Aberdeen, South Dakota. He operated the Standard Lumber Co., which had eight yards, in Eastern Washington from l91l to 1922, when he sold out to the Potlach Lumber Co.

WILLIAM JONGENEEL

William Jongeneel, 54, retail lumber and building material dealer, partner in Santa Fe Builders Supply Co., Berkeley, passed away in Berkeley, October 28.

Mr. Jongeneel, who was a native of Holland, was associated with Redwood Manufacturers Co. for 25 yeears and was manager of their Oakland yard. He went into business in partnership with George L. Tyler in 1932.

He is survived by his widow, Mrs. Edna G. Jongeneel, two brothers, A. H. Jongeneel and L. W. Jongeneel, and two sisters, Ilfrs. W. P. Grass and Mrs. Catherine DuBois.

MRS. MARGARET M.'GANAHL

Funeral services were held for Mrs. Margaret M. Ganahl in Los Angeles on October 31.

Mrs. Ganahl, who lived in Los Angeles for 50 years, was the widow of Joseph G. Ganahl, former vice-president and general manager of the C. Ganahl Lumber Co., Los Angeles. A son, Walter A. Ganahl, is manager of this company's branch yard in Los Angeles.

STIIAI.T HOMD DUII,DITIG BOOilS CTRTIGRADI SAI,IS

The aggressive prornotion worlt of the Red Cedcr Shingle Burequ is winaing lhe new scrcll home mcrket lor CERTIGHADES. Deqlere reporl excellent sqleg dv€rqger during l9tl0, with even brighter prospects lor next yecr.

Write Bed Cedcr Sbingle Burecu, Seqttle, Wcghington, or Vcncouyer, B. C., Ccrnadc, Ior tee decler helps cnd litercture.

GUARANTEsD GRADsS AND QUATIIY.

Activities of National Retail Lumber Dealers Association

Address bv F. Dean Prescott, Valley Lumber Company, Fresno, the National's California Representotive, ot the Annual Convention of the Calilornia Retail Lumbermen's Association, Santa Borbara, November 7-8.

It is indeed pleasing to relax here today in this alluring environment and enter into serious consideration of the problems of the industry which takes a definite and essential part in the development of this great Commonwealth -thC State of California. We may well diverge from the topic assigned to your speaker to offer an expression,of approval tb the committee in selecting Santa Barbara for

thirty-two divisions of the National, as it would require the sending of sixteen thousand individual letters from the National office in order to convey to each subscribing member the information which our National office deems valuable for the members.

Each letter costs at first class postage rates including paper and envelope, over four cents. A bit of arithmetic indicates this cost as over six hundred dollars per letter. As the National sends out more than an average of one information letter per week for the whole year, thg actual cost of this proceeding would be over $30,000.00. The National has been aiming to keep their annual budget under $22,000.00 so here you have the reason stated why you, as individual members do not receive direct correspondence from our Washington office. In this division, the National deoends on the secretaries of the Northern and Southern gtbrpr in California to send out the bulletins containing such information as will be of interest and value to you, the members.

The organization of the National consists of thirty-two divisions. The State of California is one of these divisions. The membership in California now is nearing the 600 mark. For further illustration the State of Texas with nearlv 2000 vards is a division. The States of Montana, Washington,'C)regon, Idaho, Nevada, and Utah with about 85O members is another division. This latter division is the territory covered by the Western Retail Lumbermen's Association. This illustrates that the divisions are composed of the existing regional associations.

this meeting and the Biltmore Hotel with all of its distinctive charm as the ideal place for holding this, the twentyfirst Annual Convention of the California Retail Lumbermen's Association.

The committee requested your speaker to lay before you here today some of the outstanding features of the National Retail Lumber Dealers Association of which this State Association is an accredited member. According to the bylaws of the National, all of the members of each acr:redited association are the subscribing members of the National, and you, as members of the National, are entitled to all the benefits of its work. The correspondence to you individually, must necessarily come through your secretary. In explanation of this matter of conveying to you indivr4ually the information coming from the National office at Washington, it is perhaps pertinent to state that this information must come through each one of the group offices of the

It is quite appropriate here to mention the National budget. Eaih year at the annual meeting in Washington, a budget committee is appointed and the assessments are allocated in an equitable manner. The assessment for California for 194O was $1,300.0O, which amount has been fully paid. This costs less than one cent per day for each yard member's share in the program of the National.

The budget is far too small to permit the National to do a real; full and complete job. Think of it ! One cent per day ! At this rate it means only one five cent cool summer drink in five days. Let me say here, that your speaker as the California representative on the National has advocated a National budget of $50,000.00 annually. This could, and should be raised easily as it u'ould mean but $3.00 per yard per.year for all of the member yards of the regional assoc1at10ns.

The president of the National is Roger S. Finkbine of Des Moines, Iowa. Why is not our National president here today? The ansr,r'er is the National has nothing set up in

F. Dean Pregcolt

SheYlin Pine Sales Gompany

Dtst?IluroDs

I

its budget to pay the president's expenses to visit the conventions. Your speaker can assure you, without hesitatioq, that everyone of you would have benefited materially had it been possible for us to have had him here and for him to have taken part on the program.

Let us here and now take a few minutes to review the National work. The National office has been located in the nation's capital, and this is unquestionably the proper place.

During the time Congress is in session our secretarymanager is in close touch with the various committees in the House, or the Senate. These committees are working on bills which affect every retail dealer in the whole coun-try. During the time thit the FHA program was being worked out, these committees were in daily touch u'ith oui National office, and much of the structure bi ttre FHA was the result of conferences between the Congressional Committees and our office in Washington and our special committees of our prominent dealer members.

It is quite appropriate here for us to review the rvork of our efficient and devoted National secretarv. Frank Carnahan, whose death in July of this year wis a very great loss to the National. In carrying out our program he worked unceasingly and unselfishly without consiCeration for himself or his farnily.

Our National executive committee has appointed as Mr. Carnahan's successor H. R. Northup as se&etary-manager. Some of you here have met Mr. Noithup while he nvas 6mployed bv the National Lumber Manufacturers Association, from which he resigned to accept the position rn'ith us. He gives good promise of serving well.

The National executive committee has the burden of running the business of the National under the close sup- ervision of our president (not the President in the White H_ou;e). All National officers serve without pay and much of their personal traveling expenses are boinl by themselves personally. This is one of the privileges of- serving an association, plus the honor and tlie hard work whicE falls to the lot of a National officer or committeeman.

The next subject, an undertaking of the National, was to develop the sales training course for our dealer members. This. was planned by a special committee after nearly a Ilar'g hard_work. A corporation was set up-The Merchandising Institute of the National Retail Lumber Dealers

SPECIES

NOBT!|ERN (Gcnuilre)

NORWAY

PONDENOSA PINE (PINUS PONDEROSA)

SUGAR (Genuine Wbiie) PINE (PINUS LAMBENTIANA)

Association-and "Tested Selling Methods" was edited and produced for the use of our members. This cost us not one dime, in fact the divisions have received some profits in dividends from the Merchandising Council after the loan funds from the various divisioris had been returned in full.

The report on Tested Selling Methods made at the National meeting last May revealed that over 3,5@ courses had been sold to dealers and repeat orders have been coming in during the last five months. Letters telling of the success of the training course, under Tested Selling Methods have been numerous. Your speaker takes occasion to state here that the retail yards under his management have subscribed for twenty-three courses of the Tested Selling Methods. The results of the course have shown marked improvement in the technique of our salesmen and have enabled our company to obtain very much better net results in the sale of our merchandise.

The next subject which is presented is that of our "Home" magazine. This is entirely a product of our National Association-prepared by and edited by a committee of our National. - Itls printed by the W. F: Hall Printing Company of Chicago. This magazine, if properly used by the dealer will produce rvonderful results- One dealer in the Northwest subscribed for 12,000 copies of each issue. In a visit to this dealer some few weeks ago your speaker asked "What results have you obtained from your distribution of Home magazine?'i The answer was -"I've never done any advertising in my life which produced so much business at so little cost."

Ifome magazine is issued six times a year. Three issues in the spring, three issues in the late summer and fall. This is a winner for the dealers. Your speaker can testify to good results. If there are any profits on this magazine the gain goes to the treasury of our National. We are now issuing about 375,000 copies of Home each month. We expect to double this within a year. Three quarters of a millior issues per month will produce a sizeable profit for our National treasury.

There are many more activities of the National which ryight vvell be recited here but you have been most patient during this rather long review of the work of the N-ational s_o_ I- will sign off by quoting an old but familiar slogan "lJnited we stand, divided we fall." I thank vou.

Port Orford Cedar

(Alro Lnosa cr Wbilc Ccdrr or tqtroa Ctprcrl)

Port Orford Cedar Can Take lt

Fluffing Machine For Palco !(/ool

A fluffing machine for Palco Woo! (Redwood bark) insulation has novr been perfected and placed in general use, according to a bulletin on this subject iusf released by The Pacific Lumber Company, San Francisco.

A fine tribute to the wearing qualities of Port Orlord Cedar is paid by a San Francisco lumberman in the following statement:

Did you visit the Golden Gate International Exposition on Treasure Island in San Francisco Bay during the years 1939-4f? If so, were you fortunate enough to make the trip by ferry to or from San Francisco?

That was about your last chance to make one of these picturesque ferry trips on San Francisco Bay. The ferries have been almost swept from the Bay by the new bridges. A few boats still remain, others have been spread from Puget Sound to South America.

About 6,000,000 of the people who did use these boats went through a bottleneck about T f.eet wide on the ramp of westerly ferry slip at the Fair grounds as shown in the picture. What a beating the floor of that ramp took from the hurrying feet of that enormous group !

A tribute must be paid to the wood covering of that ramp. That small space was covered with ordinarv random lengths No. 1 Common Port Orford Cedar green, surfaced four sides to 3/+"*3%". The wood shows almost no wear, few if any knots have worked loose.

The floor was laid in May, 1937. It carried the Fair builders, attendants, guests, and now the wreckers. Winters and summers for over 3 years this floor has been exposed to the weather. When the Fair was reopened in 194O not a board was replaced, renailed or refastened.

As the Ferry Building superintendent briefly expressed it: "Mr. Day (W. P. Day, Director of Works, G.G.I.E.) certainly knew what he was doing when he insisted on Port Orford Cedar for the floors of those ramps." If you knou' where one of the so-called "soft" woods has given better results in a tougher spot, we would like to hear about it.

Pclco

Machine in

rize. Lcrge piclure rbowa lbc volune ol one bale ol Pclco Wool conprersed lor ahipping ca compared to oae qlter lluffing, recdy lor crpplicction

Compressed in bales for economical handling and shipping, Palco Wool must be fluffed to 4 times its compressedvolume before applying, the bulletin explains. This operation was formerly performed with a pitchfork or a rake, but gradually the job has been taken over by the machine.

The fluffing is done by dowel pins on a revolving rotor meshing with stationery pins. The rotor is driven by a t/+ H.P. electric motor. One of the outstanding features of the new machine shown by the bulletin is its compactness, illustrated by the fact that it can be conveniently carried in the trunk of an automobile. Copies of the bulletin illustrating the machine and its use together with complete description may be obtained from The Pacific Lumber Company, San Francisco, Los Angeles, or Chicago.

CELEBRATE GOLDEN WEDDING

Mr. and Mrs. D. P. Munthe celebrated their golden wedding anniversary at their home in Alameda, Calif., November 5, having been married in 1890.

Mr. Munthe was with Pope & Talbot, San Francisco, in the lumber business for many years, retiring about 10 years ago.

F. G. HANSON IN HOSPITAL

Francis G. Hanson, head of West Coast Screen Co., Los Angeles, sustained a broken leg when he fell on the back porch steps of his home, November 2. He is recovering at Methodist Hospital, Los Angeles, and hopes to be out of the hospital early in December.

C. HEXBERG HAS NARROW ESCAPE

C. Hexberg of the Union Lumber Company, San Francisco, had a fortunate escape from serious injury when his car skidded and turned over several times near Fort Bragg, Calif., October 25.

He was back at his desk November 1 after spending a week at home recovering from minor injuries.

Wool Fluffing

opern' lion. Nole cottrpqcl

Bill and John Sampson Have \(/inter Meat Problem Well in Hand

W. E. COOPER WHOLESALE LUMBER

PONDEROSA PINE

SUGAR PINE

DOUGLAS FIR

HARDWOODS

MOULDINGS

PANELS

CUT STOCK

Bill and John Sampson, Sampson Company, Pasadena, returned Monday, October 2l f.rom their annual deer hunting trip in Utah with the limit, two deer each, including a six-point buck. They each got a buck in the High Sierra as well so their winter meat problem is taken care of again this year.

Ten Years Ago Today

From November 15,1930 lssue

W'. W. Wilkinson announced his appointment as Southern California representative of the Oregon-Washington Plywood Company.

"Is it Possible to Reduce the Cost of Doing Business," by Frank Burnaby, and "Selling Grade-Marked Lumber," by Kenneth Smith, were articles appearing in this issue.

Frank O'Connor, Donovan Lumber Co., San Fra.ncisco, was appointed chairman of the marine committee of the San Francisco Chamber of Commerce.

West Bay Lumber Company completed a at their yard in Redwood City. mill building

Walter Sutton, manager, and D. P. Munthe, sales manager, Pope & Talbot, San Francisco, retired on November 1. Both had been associated with the company for many years.

IOHN E.MARSHAL\,Inc.

LI'MBER TIANDI.ERS

PIER '8" OU1ER HARBON

P. O. BOX 257 Long Becrch, Calilomitr

Office loot oI Scmtcr Clcrc Ave.

LonE Seach G62-rll TELEPHoNES. wil-io"ton 2091

Lor Aageles, NEvcdc 6-1789

PNOMPT, COMPI.ETE I.I'MBER HAIIDIJNG SERVICE

Assured of the Highest Quality by Purchasing for Direct Mill Shipment

2035 E t5th st. tOs A]|GELES, (AUF.

Telcphonc PRocpcct 5131

People chore hono couslructiol nq- terialg tbct have nadc good wiih ncighbore. Ttct'e why eye-Iilling rtucco iobr thdt rotain thcir sncrt cppocrolso plcy ruch aD iEportdnt pcrt il wiuiag new buaiacs lot plasterilg contrccion. It in't hqrd lo build rtucco thc bcrt wcy-weclhcrprool od durcblc. Onc ol tho bost collrscior pulr lt thi! way: McLc ccrlqla that thc struclur. it rigid cad wclt-Ircucd, cnd tbc bcrc O.f. . protectlvo structurat d..

tcils propcrly dcriguod . . . reialorccn.nt conpletely cmbeddcd il lhe nortdr Use oaly stucco ncdc witb PORTLAND CEMENT or Wf,TERPnOOFED PORTLAND CEMEM lor all cocig-+ixcd, cpplicd crd cured cccordiag to cpprovcd nelhodr.

PoRTLrlrD CEtElrI ASSoGrAItotl Dcpt. Illb-2'1, 8tO W, Filth St, Lo; lugclee, Calil. A nrtlonl orgmlrition to lmproya rnd cxirnd tha uer of conctrta,,. throufb sbnllflo nemh .nd .ntlmcrlnl lrld uort.

CTASSIFIED ADVERTISING

Rate---$Z.5o Per Column Inch. Minimum Ad One'Half Inch.

POSITION WANTED

Wide-awake, all-around man. Now manager of small yard in Southern California. Experienced sales' man, estimator, credits, bookkeeper, all-around ofFce man. Will accept subordinate position with opportunity. Will go anywhere. Age 45, excellent health.

Address Box C-835, California Lumber Merchant.

WANTED_POSITION BY LUMBERMAN

Thoroughly experienced from stump to consumer, including sales, costs, balance sheets, accounting in every detail, retail or wholesale. Also licensed building contractor. Best references. Bond if necessary. Free to go anywhere. Married, no children. Non-drinker.

Address Box C-845 California Lumber Merchant.

DO YOU NEED PART TIME AUDITOR?

Expert lumber yard bookkeeper will recheck or audit all book work, billings, etc. Reasonable charge. Thorough job guaranteed. Write Fred Kozak, 1043 West Sixth Street, Los Angeles, or telephone Mlchigan 3831.

SALESMAN WANTED

Experienced young man with industrial following, mostly Ponderosa and Sugar Pine, some hardwood, as salesman. Address California Lumber Merchant, Box C-851.

POSITION WANTED

Lumberman with 17 years' experience as yard foreman wants position with retail lumber firm. Thorough knowledge of all building materials, including builders' hardware, paints, etc. Can furnish best of references and will go any place. Box C-853, California Lumber Merchant.

COMPETENT OFFICE MAN

Capable office man, middle aged, single. Many years experience with manufacturer-wholesaler-retailer. A-1 bookkeeper. Correspondent-detail man. Former salesman. Thoroughly trained lumberman. Desires position with manufacturer or wholesaler anywhere. Qualified to handle any office job required. Available now. Address Box C-843, California Lumber Merchant.

ARIZONA LUMBER YARD FOR SALE

Lumber yard in Arizona town of three thousand population. Only yard in good college town. Exceptionally well located and good operation record. Good reason for selling. Address Box C-844, California Lumber Merchant.

WANTS POSITION

Lumberman with ten years' wholesale and retail experience wants position in Los Angeles district. Can handle general office work, bookkeeping and typing. Last position with Los Angeles wholesale firm. Address Box C-846, California Lumber Merchant.

WANTS POSITION WITH RETAIL YARD

Retail lumberman with nine years' experience in the Los Angeles territory. Knows softwoods, hardwoods and building materials. Estimator, bookkeeper' stenographer, salesman and general ofEce work. 35 years of age, maried. Good references. Address Box C-852, California Lumber Merchant.

LUMBER YARDS FOR SALE

We have a number of good yards in Southern California for sale. Twohy Lumber Co., Lumber Yard Brokers, 801 Petroleum Building, Los Angeles. Telephone PRospect 8746.

The new plant of the American Plywood Corporation in Aberdeen, Wash., started operation October 2l and is expected to be producing to capacity within a short time.

V. A. Nyman is vice-president and general manager.

Aberdeen Plywood Corporation will sell only to plywood jobbers and will produce hot plate Douglas Fir plywood exclusively. The product lvill be sold under the brand name Ampco.

E. G. Gallagher is Northern California sales representative, with offices at 593 Market Street, San Francisco.

Don F. Oder is Southern California sales representative, with offices at 842 S. San Pedro Street, Los Angeles.

Ted Combs, field engineer for the West Coast Lumbermen's Association, Los Angeles, who is a captain in the U. S. Army Engineers, has been called into active service for the next year and is stationed at the Presidio, San Francisco.

A. A. Kayser has been returned to the Los Angeles office to take over his duties during his absence. Mr. Kayser was the Association's grade supervisor for California for eleven years, and last May was transferred to their Portland office, where he was in charge of all grade inspection and certificate work for the state of Oregon.

New Plywood Plant Starts at Aberdeen A. A. Kayrer Back in Los Angeles

III]YDB9S GT]IDD SAIT BBANOISOO

LUIIBER

Atlhron€hre ConealY, lu Md..t stro;t ;.'..............GArndd rte

Boolctavor-Moorc Lunbcr Co., 525 Martct StrFt.................. E:tGroo& lZlS

Dut & Ruerdl, lnc55t Mslcr strci..................GArfreld .u92

Dolbs ll Cro lmbq Co., 72s M.rch8tr Erchugr Bldg......SUtt r 7456

Gmrrton & Grcon, fs0f Army Str;t...................4twatE Dea

Hdl. Jence L.. fosz Mtlr Btds........'....'.....'...suttcr 752r

H'nE@d Rcdwod C.mpaay' aU Mmtfmsy S|r..t..........'.DOuglu 33tt

Hobb. l tdl Lunb6 Co' atf Jqrold Avau.'......'.......Mlsion 0eel

Holncr Eurclq l.mbcr 6.' lr05 Finuclll Cotcr BHg..'.....GArficld l92l

C. D. Johnron llmba CorPoration' 26e Cdilomia Strrrt...............GAr6GId 625t

Crl H. Kuhl Lurnbcr Co., O, L. Rueru, ll2 Mrkst Srrect..'YUlron 1160

LUMBER

LUMBER

Luon-Bmringto Conpany

16 Callfornia str..t....,.:......... GArficld 6$r

MacDonald & Harrlrylton, Ltd-

16 Calliornla St. ..................GArEdd t393

Pacific Lunrbbr Co., Th. r00 Bsb Strui....................GArficld llEr

Pogc & Talbo$ Inc- Iubr Dlvldour

461 Mekot StGt.................Douala! 2561

Red River Luber Co.

315 Monadnck 81dg.....,.......,.GArfidd ll92 Santa Fo Lumber Co.,

Calilornia Strcat,...............Er(brooL ztr{ Shcvlin Pine Salc Co.

Monadnoc& BUt.............ExbrooL n4f

& Chrirtenron, 310 Smrmc Strut................GAnfrcld 2E16

Lumber Co..

Building ...................Suttcr 6l7a

Co.,

Markct srr..t .................,.Sutta Sitcl \f,/ert

HARDWOODS

Fiftb md Brunm Str.ct!..........Suttc tLs

SASH_DOORS_PLYWOOD

Wheler Osgmd Salec Corporatim' 3lX5 lgth Strect...................VAlorcia 22{l

CREOSOTED LUMBER-POLESPILING-TIES

Americu Lumbcr & Trcatlng Co., ll0 Ncw Monigoncry Stret.......Sutts 1225

Butcr. J, H. & Co.. 333 Montgomcry Str.ct........,..DOuglat 3tt3

Hdl' J"nB g.' 1032 Millr Bldg.. .SUttcr 7$tl

Gamcntol & Grccn" ith Avonuc Pi.r.............'......Hlgatc 2255

Goman Lubcr Co.'

462l TldsretGr Avcnu..... "'.'.ANdovcr ldl0

HiIl & Morton. lnc..

Dcmion Strut Wharf ............ANdovcr 1077

Horu Lubcr Company.

-zna A aUo Strut!...........'.GLGn@urt 6E6l

Rcd Rivcr Lmbcr Co..

9lE Finucial C&tc; Bldg.......TWinoakc 34O

E. K. Wood Lmbcr Co., ' Fredsic& & King Sdretc....'.,FRuitvab 0ll2

LUMBER

Califomia Buildcrr Supply Co., 7O 6th Avenuc .'..Hlgatc t0l6

Hogm Lumbcr Cmpuy, 2nd & Allc. Strete..............GLncourt 6661

\f,fcstm Doc & S*h Co., Sth & Cyprcss Str6ts..,.,.....TEmplcbr 6,100

HARDr[/OODS

White Brcthers, 500 High Strcet... .ANdovcr l6lXl

LOS ANGBLBS

Anglo Califomia Lumber Co- -155 Eart Flome Avcnui,,,...THomwall 3l4l

Athlnrn-Stutz Cmpany, 626 Petmlm Bldg...............PRcpcct {3at

Buru Lunbcr Cmpany, t{55 Orrlewtllc Blvd., (Brvcrly Hilb) ......,,.......BRadlbaw 2-3tt

Dant & Ruerdl. lnc.' l5l5 E. Sevath Strut.............TRinlty 6?57

Dolbocr & Camn Lubcr Co., 90r Fidclity 81dg................,..VAndikc t792

Hmond Rcdwood Compuy, r08r S. Breadway.................PRorpct lit3ll

Hobbr Wall Lumbcr Co., @5 Rryu 81d9...,...,.............TRintty 50t6

'Holmcr Eurc&e Lubcr Co., ?u-?l? Arcliitctr Bldg.. ....,. Mutual 9l$

Hovcr, A- L., 5225 Wilrhirc Blvd....................YOrk u6t

C. D. Johnon Lube Corporation, 606 Pctrclcm B!dg...,...........PRolpect U65

Lawrene-Philipr lmber Co., dlt Pctrclu B|dg................PRorp*t El74

MacDonald & Hrington, Ltd.

Petrcleum Building ...,...,....... PRdpect 3lZ7

Pacific Lmber Go- fte, 5225 lVilrhirc Blvd. ..................YOrk ll6t

Pattcn Elian Lmba Co., 52r E. srh srrut..................vAndikc 2321

Popc & Tdbot, Inc, Lubcr Divirion, 6.r W. Fifth Strc.t ............,...TRintty szlt

LUMBER

Red Rivcr Lunbcr Co., ?02 E. Slaumn.' l03l S. Brcadway.................PRo.DGGI Glf f Rcttz Co.. E. L.. $3 Patrcl.un Blals.....'.........PRGFGI 233, Smta Fc Lmbcr Co3ll Finmial Cotc Blds..'.'...VArrdik fi?f

Shevlln Plna Saler Co330 Petrcleum Bldg.'.......'.....PRotpcct 0615

Suddcn & Chrlrtenron.

6it0 Board of Tradi Bldg.' .....TRlnitv t6{'l

Taoma Lunbcr Salce, 423 Petrolcu Blds....'.........'PRospet llat

Unlon Lumber Co-

923 Vy. M. Garlud Bldg. ..........TRbttv 2Az

Wendllng-Natbm Co.'

5225 -Wilcblre BlYd...'.'.. "..........Yffi 1166

West Orcgon Lumbcr Cot 42? Petrcleum 81dS....,........'Rlchmond @Ef lltilkincon and Buoy, 3fS W. gth Sbe€t.....'..........'.TRinity a6l3

E. K. Wood Lumber Co.

4?01 Seta Fe Avenu............JEffqrn 3lll

lVeyerhaeuser Salea Co-

-920 W. M. Grlud Bldg.........Mlchigu 6391

CREOSOTED LUMBER-POLES-PILINGTIES

Americm Lumber & Treating Co., l03l S. Broadway.................PRospct t363

Buter. J. H. & Co., 601 Welt sth Stret..............Mlchigu 6294

HARDWOODS

Cadwalladcr-Gibrcn Co,, lnc --j6fa E oli-pi" -giia.. :..'........ANsclur lllrl Stuton. E. J. & Son, 20i0 - Ertt 3tth Strcct ..........'.CEltutt tzu lVcstem Herdwood Lunbcr Co., 2014 E. rsft Strct.............,.PRotFGt 6ral

SASH-Dq)RS-MIIIWORK

PANEI.S AND PLYWOOD

Califomia Dmr Company, Thc 237-241 Central Avc........,,......TR|ntty ?{ll

Califomia Pmel & Venecr Co., 955 S. Alancda Strcrt ...........TRb1ty lG?

Cobb Co., T. M., 5800 Cstral Avcnuc......,...,,...4Du. UU?

Eubanl & Son, Inc., L. H. (lnglmod) lol0 E. Hyde Puk Blvd..,......ORogm t-laaa

Koehl, Jno. W. & Son, 652 S. Myerc Strcet..,,. .ANgcilu tltl

MacDougall Dor & Plywood Co., 2035 E. srlt Stret... ....... .......Klnball 3lll

Oregon-lVashington Plywod Co,, 3lt W$t Ninth Sbeet.....,,.....TRlnity |.ft

Pacific Wood Prcductr Corpratiou, 3600 Tybum Street......,.,..,.....Al.buy llOl

Prcific Mutual Dor Co., 1600 E. Washington Blvd.,......PRoEFd t5a3

Rem Conpany, G6. E., 235 S. Alueda Street..,.....,...Mlchigu lt9l

Red River Lmber Co., 1lP E. Slau$n.. .CEntury 29?l

Wect Coast Scren Co., 1115 E. 6:trd Stret..,.............ADur llll

Wheler Ocgood Salea Corporation, 922 S. Flwer Stre€t.,.............VAnd|Lc @l

SOMETHIITG TO BD THAIUITIUI. TON!

\What more could L man ask for his family than the security of a well built home. one that stands firm against the'years . . . that won't be weakened by weather and decay?

.

You've helped hundreds of your customers build just that kind of home. You've shown them the thriftyway to buybuilding materials judged not by first cost alone, but by cost-per-year of service. That's why they've bought durable Diamond-H Redwood, making their homes sounder, prying them extra

dividends every year by saving repair costs. Every lumber dealer can be thankful for satisfied customers who come back again and again to the yard that's served them well that has furnished them with good advice and good materials. And when they send their friends too, you know you've earned their staunch good will.

In the building of that good will, we are thankful that Hammond has had some part, in giving better products and better service.

IIAMMOIUD NEDWOOD GO.