COACH - The Professional Coaching Magazine

Page 10

“As a Business Coach I have never coached a business! I coach the people who own and run a business.”

MINDSET & MOTIVATION

DRIVING YOU AND YOUR BUSINESS

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usiness coaching will always involve business solutions and advice, but the real process always begins with the motivation and mindset of the business owner.

individual to discover for themselves what they are doing, or not doing, to themselves and to change it. This is often achieved by changing some limiting beliefs and by creating some new, exciting and fresh external motivations.

Trying to get anyone to absorb knowledge and take action without the required mindset is pointless.

Motivation and Desire

The WE-OF-ME It all starts with having the right mindset, being motivated in the right way and believing in yourself. This is the key to success in both business and life. Many people know exactly what they need to do, but simply aren’t doing it. Their subconscious mind and “inner-self” continues to get in their way.

What are the inner triggers and drivers that motivate us to do things that previously we haven’t wanted to do? A big part of achieving our goals is to appreciate and recognise just how important it is for us to enjoy, embrace and be motivated by the actual process and the journey towards our goals, not just the attraction of the reward or goal itself. If the activity required to get there isn’t very attractive or enjoyable, it is highly unlikely we will make it, irrespective of the prize that ultimately awaits us!

I call this the “WE-OF-ME” Reaching and understanding this powerful “subconscious saboteur’ helps the business owner or

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