Joee

- All design engages and communicates with the market in some way, but great design adds value by grabbing your customer’s attention, conveying the correct message and driving them to take positive action. Design is a philosophy whereby we add critical marketing value to every design project. We all know how tempting it is to entrust a design project to a 2nd year design student, to the local printer or to ‘Johnny come cheaply’ down the road, all because you can save a few bucks. Usually the design cost is secondary to production cost, so cutting corners on design, only to spend up large on production, I believe is false economy.