THE TASTE OF SUCCESS The largest bakery in Switzerland, JOWA is increasing its profile across Europe as it brings its range of high quality food products that includes its famous Huttwiler gluten-free brand. Emma-Jane Batey spoke to a senior representative to find out more.
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roducing ‘Swiss quality food’ since 1931, Switzerland’s largest bakery chain JOWA offers a range of fresh bread, pasta and cakes. JOWA has 90 in-house bakeries all over Switzerland, based in MIGROS stores, the country’s biggest food retailer, and exports across western Europe. 116 Industry Europe
Industry Europe spoke to a senior representative to learn more about how JOWA is steadily increasing both its market share and its range of products in order to meet the ever-changing demands of its customers and their end-users. He said, “We currently have an annual turnover of CHF 792.8 million
net with our principal market in Switzerland; every second person in Switzerland is consuming a JOWA product! As we continue to grow outside of our domestic area, we are enjoying success exporting to Germany, Italy, Austria, France and the UK. These countries will continue to be our focus as we have
