PEKLIMAR – A RENOWNED AND TRUSTED BRAND PEKLIMAR, operating on the Polish market since 1990, specialises in the production of high quality smoked meats, sausages, frankfurters, cold meats and other meat products. Aware of the ever-changing markets and responding to consumers’ expectations, the company develops and diversifies its product offer, as well as optimising all of its internal process, from manufacturing to efficient business and human resources management. Piotr Sadowski reports.
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he high quality products offered by PEKLIMAR have, over the years, gained the company a strong base of loyal customers, as well as a wide range of market and consumer awards, including the all-important Consumer Quality Sign ‘Q’ awards. “Today we are a business with a strong market position but we do not sit idle, knowing how dynamically-changing the market is,” says Bogusław Strześniewski, president of the board at PEKLIMAR. “We are therefore focusing on optimising our costs, materials and developing our human resources, which required certain changes to be made to the organisational structures. In addition, we are implementing modern management methodologies, including
management through projects, goals and strategic results. All of this allows us to be much bolder in terms of longer term, threeto five-year planning.”
Diversifying the product offer This new approach to development strategy is already producing good market results: as consumer needs and expectations, as well as the market, are dynamically changing, PEKLIMAR is able to respond to the new patterns of demand. “What is particularly visible in our market sector is how strongly the diversification and introduction of new products is being communicated by companies,” points out Mr Strześniewski. “PEKLIMAR has therefore suc-
cessfully introduced new, interesting products and brands, including a range of delicatessen products tailored for the type of cooking done to a greater extent by women. This is, of course, alongside the traditional products that have been available for many years. Above all, we are continuously working on our marketing message, to ensure it is strong and has resonance with our clients and consumers.” The average monthly production at PEKLIMAR is between 800–850 tonnes of ready products, equal to, on average, PLN 10–11 million in sales. Mr Strześniewski points out that currently the market is experiencing a shortage of pork as a raw ingredient, which means that the prices charged to the consumers have risen. Despite this, PEKLIMAR
