Industry Europe – Issue 25.1

Page 6

COMMENT

BILLJAMIESON

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Executive Editor of The Scotsman

Jean-Claude’s bulging billions Jean-Claude Juncker has promised Europe a huge investment boost: but where will be the money come from and, more importantly, where will it go?

IN

the conference rooms of the European Commission, there’s nothing quite like big numbers to lift morale when all else fails. Take European Commission President Jean-Claude Juncker’s recent announcement of a €315 billion (£247 billion) ‘New Deal’ to pull Europe out of its slump over the next three years. The money will be used to build roads, renew railways, refine energy grids or upgrade high-speed internet. Governments have already sent a list of 1800 possible projects to Brussels: just the stuff to get business going and in due course present lots of opportunity for UK companies exporting to the continent. Alas, all is not as it seems. Barely had this massive stimulus been announced than it ran into a blizzard of criticism. It will provide almost no new money of its own, the ‘new’ money in the package is mostly cobbled together from pre-announced and forgotten projects. It depends on financial leverage via €21 billion to be managed by the European Investment Bank. And it has come under fire for not being nearly enough. German economy minister Sigmar Gabriel says the amount is “not only not enough but it is not clear what the money will be used for.” It would just be a ‘straw fire’ – the money would be gone and nothing lasting would come out of it. Nor was he alone. Professor Charles Wyplosz from Geneva University declared the money “is chicken feed and it won’t do anything to kick-start growth … It is unbelievable they are doing this rather than real fiscal expansion. The private sector will just take governments to the cleaners.” Elsewhere this ‘last chance’ mega-package stirred little excitement. Might that be because this is just the latest in a series of spending bazookas fired by the Commission? It seems curiously similar to the package announced in June 2012 when EU leaders 6 Industry Europe

unveiled a massive €120 billion stimulus plan to kick start economic growth across the continent. The European Investment Bank would be given a €10 billion injection of new capital, taking its total lending power to around €1.2 trillion. Other unused funds would also be redeployed. “We have prepared the ground on how to stimulate growth,” declared European Council president Herman van Rompuy. “It is not just about injecting money.”

Alas, all is not as it seems. Barely had this massive stimulus been announced than it ran into a blizzard of criticism. Of course not. Because hadn’t that already been done in the previous massive stimulus package – the one announced on 26 November 2008, when the Commission proposed a €200 billion European stimulus plan (aka the European Economic Recovery Plan) to cope with the effects of the global financial crisis? The plan included targeted and temporary measures, using both the national budgets of the national governments, the budget of the EU and – yes, again, the handy old European Investment Bank. It was hailed by Gordon Brown as “proof that Europe’s governments have united to combat the global economic crisis.”

False promises? What lies behind the latest resort to these bumper bulging billions? Much hope has been vested in ECB stimulus to bring a miracle. It’s certainly true that there is no other zonewide authority in the economic sphere. Little progress has been made towards establishing the machinery of fiscal union. The notion

that central bank action is the remedy for all economic ailments seemed an easy way out of painful budget decisions by member states. And the ambiguous teasing ‘will-he-won’the’ language of ECB president Mario Draghi worked to bolster hopes that the bank had it in its power to wreak transformation. But he declared recently that monetary policy could not do all the ‘heavy lifting’. This may have been the inspiration for the latest resort to those magical bulging billions. Even if such money is real and will be deployed, how reliable is its magical power? The problem in Europe is not lack of money but of competitive investment projects. Reading through the long litany of the EU’s failed bulging billions, I was reminded of an incident in the early 1970s when I was a trainee subeditor on a local paper in the south Wales valleys. The story involved a visit to the Ebbw Vale steelworks by Lord Melchett, then head of the British Steel Corporation. Some vague promise of future investment had been made. As I struggled with the text, the editor reached over my shoulder and wrote, in huge letters the three deck front page splash headline: ‘Melchett’s Magic Millions’. In truth, there were no magic millions. The millions went instead to the steel plant in Consett, County Durham. Some 15 years later I was being shown round the Highveld steelworks in South Africa, out in open country east of Johannesburg. The managers were especially keen for me to see a glittering new rolling mill extending a third of a mile. The price, they proudly declared, was just £1 – that and the cost of dismantling and shipping it wholesale – from Consett, County Durham. Any hope of competitive steel-making there had long gone. So don’t just query where these magic millions come from. Even if they are ever spent, spare a thought as to where the benefits might finally end up. n


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Articles inside

Innovative communications GN Netcom

5min
pages 176-181

Environmentally chilled EPTA Group

5min
pages 172-175

Gearing up for new markets TTN Veneta

5min
pages 168-171

Active even in critical times Makstil

5min
pages 164-167

Pioneering smarter ventilation systems SALDA

6min
pages 182-188

Completing the circle Corinth Pipeworks

4min
pages 160-163

Sheer performance CIDAN Machinery

5min
pages 157-159

Transparent success Sangalli Group

4min
pages 154-156

Glass technology SCHOTT

5min
pages 150-153

Renewable energy – it grows on trees Balcas

7min
pages 146-149

Quality cooking oil from Hungary Bunge

6min
pages 138-142

Tradition and innovation in Italian wines

3min
pages 143-145

End-to-end electrical solutions CG

8min
pages 133-137

Energy efficient power solutions Wärtsilä

12min
pages 122-132

The power of commitment

4min
pages 118-121

Out in front Gazelle

4min
pages 98-101

A sustainable future for P&G Procter & Gamble

15min
pages 102-110

Building a greener future Skanska

5min
pages 94-97

Step on the gas Hexagon

4min
pages 114-117

Heating Budapest city Főtáv

5min
pages 111-113

Fresh thinking and design KÉSZ Group

6min
pages 86-89

With a true team spirit GranitiFiandre

8min
pages 90-93

Steering a course for growth Musashi

5min
pages 74-76

Continued growth for chemical giant TVK

6min
pages 84-85

In full colour Ampacet

8min
pages 80-83

Top gear performer LuK Savaria Kuplunggyártó

4min
pages 77-79

Perfect fit Johnson Controls

6min
pages 70-73

Quality components for the automotive industry

11min
pages 64-69

Advanced fastening systems Agrati

4min
pages 60-63

The first choice for automation YASKAWA

4min
pages 56-59

Power players SPARKY GROUP

4min
pages 52-55

Mission accomplished JEB

6min
pages 48-51

Combining old and new Agrikon Kam

4min
pages 40-43

At the leading edge Asco

14min
pages 26-34

Focus on fertile growth Yara International

4min
pages 35-39

Pioneering steel industry solutions Danieli Automation

4min
pages 44-47

Focus on France Ian Sparks reports from Paris

4min
page 25

Technology spotlight Advances in technology

3min
page 22

Bill Jamieson Jean-Claude’s bulging billions

4min
pages 6-7

Working together to get medicines to market

4min
pages 14-15

Linking up Combining strengths

7min
pages 18-19

Opinion No consensus on Russia

8min
pages 3-5

Uneven growth Global pharma industry held up by Europe’s slow recovery

10min
pages 8-10

Moving on Relocations and expansions

4min
page 20

Winning business New orders and contracts

7min
pages 16-17
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