Love Your Imposter
This book << Advises readers on ignoring the annoying inner voice that says they can't succeed and explains how to exploit your imposter for personal success and growth or professional achievement
Be Your Best Self, Flaws and All Edition 1 Date
03/06/2020
<< Explains why 'brand thinking' is a key skill for anyone, in any walk of life, and how to apply it successfully
Paperback Ebook Hardback
9781789667004 £12.99 9781789667011 £12.99 9781789667035 £40.00
<< Written by brand guru, Rita Clifton CBE, former Vice Chair of Saatchi & Saatchi and former Chair of global brand agency, Interbrand
Pages 288 Dimensions 216x138 Subject Leadership
Author Information
Description
Rita Clifton CBE, is the former Vice Chair and Strategy Director at Saatchi & Saatchi, was London CEO and then Chair at the global brand consultancy, Interbrand, for 15 years, and is based in the UK. In 2013 she co-founded the business and brand consultancy, Brand Cap, with offices in New York, Hong Kong and London. She is a regular commentator across all media, including CNN and BBC. She is a Board Trustee of The WWF and a member of the UK Government's Sustainable Development Commission.
Studies show that a massive 70% of people feel like an imposter at some point in their professional life. Brand guru and former Chair of Interbrand, Rita Clifton, shares how she learnt to work with her imposter self rather than hide from it in order to succeed in her career. Imposter syndrome can cause a constant fear of being found out that you aren't 'good enough' or called out for being a 'fraud'. It impacts people in different ways and can be debilitating and negatively affect relationships, personal life and careers. So what can you do about it? Love Your Imposter shows you how to take on your imposter self and use it as a driver to come out stronger. Using practical down-to-earth advice based on her experiences, Rita Clifton, tackles the myth that you need to 'fake it until you make it', highlights why authenticity can be your biggest weapon and skilfully makes the case for business being more humane.
Table of Contents
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Prologue - Naked and unprepared dreams... Introduction - Why, why, why. Why this book, why we need so many (many) more women running organisations of all kinds. And why build a personal brand Chapter 1 - Clueless, Early days and dawning realisations Chapter 2 - Foundation wear. Getting things together and learning new skills Chapter 3 - Hairy moments, getting ahead and difficult lessons Chapter 4 - Vital statistics, The hard importance of numbers, balance sheets and the language of finance for all Chapter 5 - Faking it, The pros and cons of ‘faking it to make it’ Chapter 6 - Voices off, Public speaking and finding a voice in the digital age Chapter 7 - Extending and expanding, Finding ‘a thing’ to stand out, and adding strings to the bow (incl optional expansion into children) Chapter 8 - Girls on top, ‘Doing leading’ in a way that suits Chapter 9 - Nice guys and finishing last, The importance (and effectiveness) of niceness, and recruiting the right partners in business and life Chapter 10 - Warm bodies, What business could be like, and how to make it happen Epilogue, Bouncing back to real life...
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