Planning and Managing Public Relations Campaigns
This book
<< Covers all aspects of planning
and managing campaigns in a structured way, from research and analysis, to objectives, strategy and tactics, timescales, resources, evaluation and review
A Strategic Approach
<< New to this edition: focus on
agile planning, an up-to-date look at recent industry developments such as the gig economy, influencer marketing and disruptive models, plus new global case studies
Edition 5 Date
03/12/2020
Paperback Ebook Hardback
9781789663204 £29.99 9781789663211 £29.99 9781789663235 £90.00
<< Online resources: extended case studies, lecture slides, discussion questions and assessment tasks
Pages 264 Dimensions 240x170 Subject Public Relations
Author Information
Description
Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.
Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best ‘how-to’ guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.
Rights Sold 4th Edition: Vietnamese
With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.
Table of Contents 1 2 3 4 5 6 7 8 9
Planning and managing – The context Public relations in context Starting the planning process Research and analysis Communication theory and setting aims and objectives Knowing the public and messages Strategy and tactics Timescales and resources Knowing what has been achieved – Evaluation and review
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Marketing & Communications
