The End of Marketing
This book
<< Explains how to humanize your
brand through storytelling, customer advocacy and effective influencers
Humanizing Your Brand in the Age of Social Media and AI
<< Describes how to engage Edition 1
customers and employees as brand ambassadors
<< Features case studies and examples Date
03/10/2019
Paperback Ebook Hardback Audio
9780749497576 9780749497590 9780749497583 9781789661521
from social media giants such as Kim Kardashian and D J Khaled
£14.99 £14.99 £45.00 £14.99
Pages 240 Dimensions 216x138 Subject Digital Marketing
Author Information
Description
Carlos Gil is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software. His work has been featured in Harvard Business Review, Inc., Entrepreneur, and Social Media Examiner, and his speaking includes keynotes for clients across the United States, Europe and South America. He is the CEO and Founder of Gil Media Co., working with Fortune 500 clients including DocuSign, Western Union, and Keller Williams.
SHORTLISTED: Business Book Awards 2020 - International Business Book category
Rights Sold 1st Edition: Chinese (Simplified); Spanish
Social networks are the new norm and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world’s largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to, they want to be engaged.
Table of Contents
Related Titles
1 2 3 4
Social Selling 9780749478018 £19.99
Marketing is dead Stranded in a digital ocean How to be savage AF – like Randy Don’t be mad at Facebook; you just suck at marketing 5 Swipe right - sales and marketing is no different from finding your match on Tinder 6 Growth hacking your way to greatness 7 Marketing lessons from social media giants DJ Khaled and Kim Kardashian West 8 Transforming your advocates into the faces of your brand 9 Judgment day – the battle of AI versus humans 10 The power of personality and persuasion 11 Bringing it all together 12 The new frontier
82
Marketing & Communications
Digital Darwinism 9780749482282 £14.99
The Post-Truth Business 9780749482817 £14.99
