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2 Copyright: ©Rolex/Franck Gazzola
Copyright: ©Keytone/AP Photo/Str
THE ROLEX L ADY-DATEJUST IS FOR CONTEMPOR ARY WOMEN ACHIEVERS
REMARKABLY FEMININE In 1957, the world was changing and Hans Wilsdorf, the founder of Rolex, understood this. He knew that the modern woman was more daring than her predecessors and wanted to manage her time to control her destiny, and she wanted to do so with the greatest precision. This moment in time gave birth to the Rolex Lady-Datejust, Rolex’s classic women’s watch, which broke ground for its technical innovation, obtaining COSC chronometric certification for a model of smaller proportions than usual. Over the years, the Lady-Datejust has been the choice of women whose steadfast determination has led them to remarkable achievements: pioneers in diverse fields, such as the marine biologist Sylvia Earle, the golf champion Annika Sörenstam, and the singer Dame Kiri Te Kanawa. In turn, they have inspired new generations to pour their passion and talent into achievements. Today, the Lady-Datejust graces the wrists of diverse achievers, such as the prodigious pianist Yuja Wang, the tennis champion Garbiñe Muguruza, the biologist Emma Camp working to protect coral reefs, and the sitar virtuoso Anoushka Shankar.
What the Lady-Datejust offers them, beyond being a timeless classic, is an incredible blend of performance, robustness and elegance on the wrist. The 28 mm Oyster case is guaranteed waterproof to a depth of 100 metres, with the self-winding COSC-certified mechanical movement, which offers a power reserve of 55 hours, protected by Rolex innovations. The crystal, with a Cyclops lens at 3 o’clock for easy reading of the date, is made of virtually scratchproof sapphire. The waterproof Oyster case provides optimum protection for the Lady-Datejust’s movement. With a variety of bezels and dials to choose from in a wealth of materials, colours, motifs and markers, as well as numerous gem-setting options for the hour markers or the dial itself, the Lady-Datejust assures every modern woman of an authentic way to reflect her personality while on her way to achieving more.
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1. Sylvia Earle.
2. Emma Camp.
3. Rolex Lady-Datejust.
