Luxembourg in Dubai
Five things to discover 1 WOODSY SCENT The open-air, green atrium repurposes water and showcases Luxembourg’s natural beauty--also through scent. Smell Marketing, specialised in olfactory signatures, created a fragrance reminiscent of the Mullerthal woods, so visitors to the Dubai site can be transported through scent. www.smell-marketing.fr
2 SCHUEBERFOUER-
INSPIRED SLIDE
Luxembourg’s pavilion is the only one of over 190 pavilions to include a slide, which connects the top of the ramp to the ground floor atrium. The slide is a nod to the country’s summer funfair, the Schueberfouer. Both kids and adults are encouraged to use it. luxembourgexpo2020dubai.lu
3 SCENOGRAPHY Walking up the ramp, visitors will experience sights and sounds of Luxembourg through the scenography concept created by Stuttgartbased Jangled Nerves. The experience captures Luxembourg’s diversity, connectivity, sustainability, entrepreneurial spirit and beauty. www.janglednerves.com
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AUTUMN 2021
