IMPORTANCE OF SOCIAL NETWORKS THE POST-COVID ERA
IN
YESSICA GONZÁLEZ MARKETING CONSULTANT Social
Networks
have
come
to
revolutionize our lives and give us the
Today, in the Post-COVID era, where our
possibility of with just one click, find
lives
out
habits radically changed, brands must take
about
around
the
the
latest
world;
news On
from
average,
Internet users in the world spend two hours connected to their favorite social network, the most used device is the mobile, followed by tablets and desktop computers, and the most popular
networks
are:
Facebook,
WhatsApp, YouTube, Instagram and Twitter. so more and more we spend our
time
information
looking about
for
useful
products
or
services, positive or negative opinions that, as consumers, make us the allies of a brand or its defectors. Technology has helped us get closer to our loved ones and cope with all aspects of social isolation, through the blessed Social Networks.
were
reconfigured
and
consumer
Social Networks as allies to get closer to consumers, interact and develop their most human part, transform and adapt their strategies in order to build, but above all, to manage
stronger
and
longer-lasting
relationships with their clients.Relying on consumer opinions that can give a clear line on their trends and be committed to it, focus on finding alternatives that add value to
the
care
of
our
health
and
our
environment. This is a great opportunity for companies to adapt to these changes, to renew and position themselves with greater strength and vision for the future.Brands and businesses, regardless of their size, must be on Social Networks to ensure their permanence in the market and join the digital age.
